Director Of Marketing

TH Media

Des Moines (IA)

On-site

USD 120,000 - 170,000

Full time

38 hours ago

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Benefits offered by this job

Fuel, phone, and internet allowance

Company retirement plan with company (

Company-sponsored health insurance

Employee Wellness Days

Unlimited PTO + 11 paid company ~holid

Client referral program

Job summary

TH Media is a Des Moines-based agency seeking a Director of Marketing to lead strategy and creative for client work. You will partner with owners, CEOs, and Marketing Directors to turn objectives into actionable plans across social, video, paid, email, and websites.

You will mentor Content Strategists, elevate brand storytelling, and drive performance through data-driven decisions and cross-functional collaboration.

Qualifications

6+ years of experience in marketing strategy, social media, or content marketing.
Proven ability to translate business objectives into actionable marketing plans.
Deep expertise in social platforms, video-first storytelling, and analytics.

Responsibilities

Lead discovery and strategic planning conversations with business owners and executives.
Translate objectives into clear marketing strategies and plans.
Develop marketing plans connecting audience insights to messaging and channels.
Recommend the right mix of organic social, video, paid media, email, websites, and search.
Establish objectives and performance measures with data-driven optimization.
Lead Brand Storytelling Partnerships and major campaigns.
Own the strategic standard for social media and content marketing.
Guide content strategies, video concepts, and platform-specific approaches.
Collaborate with Video Production and Creative to translate plans into execution.
Mentor Strategists and build a high-performing team.

Skills

Strategic marketing

Social media strategy

Content marketing

Leadership

Brand storytelling

Client collaboration

Performance measurement

Video-first storytelling

Tools

ClickUp

Metricool

Google Workspace

Canva

Adobe Creative Cloud

Job description

Full-Time – Des Moines, Iowa (Must be local)

*Travel required for monthly client shoots across Iowa, with occasional project shoots across the Midwest

Reports to: President

About TH Media

TH Media is a Des Moines creative agency specializing in Video + Content Marketing. Our purpose is simple: We connect businesses to their community by telling their story.

We're video-first, relationship-driven, and believe in an old-school approach to doing business: communicate, work hard, and do what you say you're going to do. We're growing quickly, but intentionally. We want to do exceptional work for great businesses, build relationships that last, and create a place where talented marketers and creatives can do the best work of their careers.

About the Role

TH Media is looking for an exceptional Director of Marketing to lead the marketing strategy and creative thinking behind our client work.

We need someone who can sit across from a business owner, CEO, or Marketing Director, understand where their business is trying to go, and turn those objectives into a smart, actionable marketing plan. Someone who asks the right questions, sees opportunities others miss, and connects marketing strategy to real business results.

Social media and content marketing are at the heart of what we do, and you should be exceptional at both. But your thinking can't stop at social. You need to understand how video, organic content, paid media, email, websites, search, and other channels work together to accomplish a larger objective.

You'll lead and develop our Content Strategists, elevate the strategic and creative quality of our work, and play a leading role in marketing planning for our Brand Storytelling Partnerships and major campaigns.

This Role Is for You If

You're a marketer at heart. You can walk into a meeting knowing very little about a business, ask a handful of great questions, and quickly start connecting the dots. You're equally comfortable leading a planning conversation with a CEO, developing a creative campaign concept, analyzing performance data, or challenging your team to think bigger. And you're a leader who makes the people around you better.

Key Responsibilities

Lead discovery and strategic planning conversations with business owners, executives, and marketing leaders.

Translate business objectives into clear strategies, priorities, channel recommendations, and actionable plans.

Develop marketing plans that connect audience insights, positioning, messaging, creative concepts, distribution, and measurement.

Recommend the right mix of organic social, video, paid media, email, websites, and search based on each client's goals.

Establish clear objectives and performance measures, and use data and insights to continually improve strategy.

Play a leading role in new Brand Storytelling Partnerships, major campaigns, client strategy sessions, and strategic resets.

Own the strategic and creative standard for social media and content marketing across TH Media.

Guide content strategies, social-first video concepts, storytelling, messaging, and platform-specific approaches.

Help our team uncover the stories, people, and expertise worth turning into content.

Challenge predictable ideas and push our work toward more original, engaging, and effective marketing.

Stay deeply current on social platforms, audience behavior, emerging formats, trends, and AI.

Collaborate with Video Production and Creative so strong strategy translates into exceptional creative execution.

Lead & Develop Our Strategists

Directly lead, coach, and develop our Content & Social Media Strategists into exceptional marketers, storytellers, and strategic thinkers.

Set clear expectations for strategic quality, creativity, execution, accountability, and performance.

Teach Strategists to understand client businesses, lead strategic conversations, and connect their work to meaningful objectives.

Provide feedback, lead performance reviews, and help recruit and onboard exceptional talent.

Build a team capable of independently leading strong client strategies at a consistently high standard.

Serve as a senior marketing strategy resource for important client relationships, campaigns, presentations, and new business.

Partner closely with Client Success to align marketing strategy with client objectives and the overall relationship.

Work alongside Creative, Video Production, and digital specialists to turn plans into coordinated campaigns and deliverables.

Provide strategic direction without becoming the approval bottleneck for everyday client work.

Own the strategic relationship with our external paid media partner, collaborating on planning, targeting, budgets, and optimization so paid and organic efforts work together.

Help strengthen TH Media's marketing planning processes and strategic capabilities.

Help Us Dominate Des Moines

Our vision is to Dominate Des Moines — becoming the most sought-after video and content marketing partner in our city while staying selective enough to build meaningful relationships with every business we serve. We want to be known for more than great content: for understanding businesses, developing exceptional strategies, telling compelling stories, and helping our clients grow.

A strong candidate will closely live our core values:

We Take Ownership – We do what we say, take initiative, stay accountable, and make it right.

We Stay Humble Always – We don't take any opportunity for granted, we give more credit than we take, we stay open to being wrong, and we never let pride get in the way.

We Keep the Relationship First – We protect the reputation of our team and our clients through reliability, professionalism, and honesty. We lead with value, support, and a genuine desire to see our clients and our team win.

We Ignite the Energy – We show up with positive energy, creative solutions, and a genuine belief that great work is possible.

We Value Excellence – We are students of our craft. We stay curious, we embrace change, and continuously sharpen our skills so we can tell the very best story for our clients.

EVERY DAY!

Required Experience

We care more about the quality of your strategic thinking, creative instincts, leadership, and work than checking every box on a résumé, but here's what we're looking for:

6+ years of experience in marketing strategy, social media, content marketing, digital marketing, or a related field preferred.

Demonstrated ability to translate business objectives into comprehensive marketing strategies and actionable plans.

Deep expertise in social media, content marketing, audience behavior, and video-first storytelling.

Strong understanding of paid media, email, websites, search, analytics, and how channels work together.

Proven experience leading planning conversations and presenting recommendations to business owners, executives, or marketing leaders.

Experience leading, mentoring, and developing marketers or creative professionals.

Strong examples of strategies or campaigns you've developed, including the business challenge, approach, execution, and results.

Experience across multiple clients, brands, or industries strongly preferred.

Ability to interpret performance data and translate insights into better strategies and decisions.

Why This Role Matters

For many of our Brand Storytelling clients, TH Media is their marketing team. They trust us to understand their businesses, help them make smart marketing decisions, and tell the stories that connect them with the people who matter most. You'll help lead that responsibility, and help develop the next generation of exceptional marketers at TH Media.

We're not looking for someone to simply lead a social media department. We're looking for someone who can help set the standard for what exceptional marketing looks like in Des Moines & beyond.