Director of Marketing

Serko; California; Remote; USD 165,000 - 240,000; Full time

Benefits offered by this job

Competitive base pay

Medical benefits

Discretionary incentive plan based on绩

Learning & development platform

Flexible work policy

Job summary

Serko.ai is seeking a visionary Marketing leader to drive growth for its AI-native travel platform in the U.S. You will own GTM strategy, align with product and data teams, and scale multi-channel campaigns. This is a hands-on leadership role blending strategy with execution.

You will partner across brand, growth, and MarTech to build an acquisition engine, optimize CAC/ROI, and expand PLG adoption. A flexible work policy supports distributed teams.

Qualifications

• Growth leader with track record of scaling 0-to-1 or 1-to-10 with measurable results.
• Strong collaboration with Product and Engineering teams on PLG.
• Analytical mindset translating user behavior into growth insights.

Responsibilities

• Own GTM strategy and narrative for Serko.ai in the US market.
• Drive end-to-end growth, optimize CAC and ROI, and manage global budgets.
• Accelerate product-led growth by reducing user friction and improving product-market fit.
• Scale multi-channel campaigns across paid, organic, and social channels using GenAI tools.
• Dominate Serko.ai’s digital footprint through SEO, content, and landing-page optimization.

Skills

Growth engine builder

Product-first intuition

Data-driven strategist

AI-forward thinker

GenAI tools

Tools

GenAI tools

Job description

At Serko, we believe something incredible happens when people come face-to-face. That’s why we’re on a mission to engineer a frictionless, next-generation business travel marketplace. We don’t just manage travel; we are leveraging advanced AI and cutting-edge tech to eliminate the complexity of global movement.

When you join Serko, you join a global collective of passionate technologists who show up as their true selves to build world-class products. With established hubs across New Zealand, Australia, North America, India and China – your code and ideas will impact millions of corporate travelers worldwide.

If you’re ready to challenge the status quo and build the future of travel tech, your next journey starts here.

This is not a traditional marketing role. You will operate as the marketing leader for a new AI-native business, responsible for how Serko.ai is positioned, how it reaches the market, and how it grows from early adopters to scaled adoption.

Requirements

In this role, you will partner with functional marketing leaders across brand, growth, and MarTech, leveraging shared expertise while directing the application of these functions to Serko.ai. You will serve as the primary marketing integrator, ensuring that efforts are coordinated, prioritized, and aligned with your cohesive overall strategy.

What You’ll Do

As a key driver of Serko.ai’s growth, you will blend high-level strategy with hands-on execution to build a world-class acquisition engine.

• Own GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world
• Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You’ll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget
• Accelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit
• Scale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization
• Dominate the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.

What you’ll bringYou are not just a marketer—you are a builder who thrives on turning ambiguity into strategy.

• Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention
• Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams
• Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights
• AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing.

Benefits

At Serko, we aim to create a place where people can come and do their best work. This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.

Some of the benefits of working at Serko are:

• A competitive base pay
• Medical Benefits
• Discretionary incentive plan based on individual and company performance
• Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
• Flexible work policy
• The pay range is between $165,000 – $240,000 USD as a base salary offering annually.

A Note on Work Authorization: Applicants must be authorized to work for any employer in the U.S. At this time, we are unable to provide sponsorship or assume sponsorship for employment visa status (e.g., H-1B visa status)