Director of Marketing

OTHR Management Company (OMC); Austin (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

401K match

Team events

Job summary

OTHR Management Company (OMC) in Austin, TX seeks a Director of Marketing to translate CEO vision into growth initiatives, build a small high-performing team (Content Manager, Brand Designer), and own brand, content, and demand programs across organic and partner channels.

You’ll balance long-term brand building with immediate demand, collaborate with sales, shape messaging for buyers, and create scalable campaigns while tracking KPIs and ROI.

Qualifications

• 5+ years of experience in marketing, growth marketing, demand generation, or a similar role.
• Experience building or owning marketing in small business, startup, agency, hospitality, events, or experiential environments.
• Proven ability to drive demand through organic and relationship-driven channels.
• Strong storytelling and content design instincts.

Responsibilities

• Revenue ownership with a compensation structure tied to performance.
• Create demand through organic channels (social, content, local visibility, partnerships, email).
• Strengthen and expand brand awareness across markets and partner communities.
• Develop marketing programs to deepen relationships with hotel partners and referral sources.
• Own direction for Brand Designer and Content Manager; set high content quality standards.
• Manage social media strategy and execution across key channels.
• Build lightweight, scalable campaigns to generate inbound leads and warm opportunities.
• Collaborate with leadership and sales to drive pipeline and measurable outcomes.
• Shape messaging, positioning, and promotional materials for different buyer types.

Skills

Marketing strategy

Growth marketing

Content storytelling

Brand management

CRM & analytics

Team leadership

Tools

HubSpot

Asana

Canva

Microsoft Office

Slack

Job description

Director of Marketing

OTHR Management Company (OMC)

OTHR Management Company (OMC) is a portfolio company, strategically investing in people and communities. Setting the standard of investing in professional development, creating an atmosphere that supports growth — internally and for the communities where we exist, while providing first-class benefits is a standard that is echoed in all our brands. We build moments that move—whether through immersive experiences, high-touch hospitality, or category-shifting technology.

REPORTS TO:

CEO

DIRECT REPORTS:

Content Manager, Brand Designer

OUR CORE VALUES:

• Build Like a Partner: We show up like owners, not order-takers. We collaborate, contribute, and co-create. We don’t just pass the baton — we run beside each other with shared vision and full commitment.
• Own The Outcome: Everyone leads from where they stand. We take full responsibility- not just for tasks, but for results. We don’t wait to be told – we build to be proud.
• Make Moments Matter: We don’t just do work — we create meaning. Every email, interaction, and touchpoint is a chance to leave someone better than we found them.
• Purposeful Excellence: Excellence isn’t a flex — it’s a form of care. We pursue mastery not for ego, but because people, moments, and missions deserve our best.

YOU: You are an operator with taste and authority. A strategist who translates CEO vision into execution, momentum into results, and brand into something consistently seen, understood, and respected.

You’ll own how we show up in the market. As the first growth marketing-focused hire, you will own everything that entails while leading a small team focused on brand and content. This is a player-coach role, so we’re looking for someone who can both set strategy and stay close to the work.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

• This role will have revenue ownership, with a compensation structure that includes variable earnings tied to performance
• Comfortable integrating CEO vision, company initiatives, and market data into executable initiatives and priorities
• Create demand through organic channels, including social, content, local visibility, partnerships, email, and referral-supporting initiatives
• Strengthen and expand brand awareness across OMC Markets and within target corporate buyer communities
• Develop marketing programs that support and deepen relationships with hotel partners and other referral sources
• Own direction for the Brand Designer and Content Manager while setting a high bar for quality and compelling content that strengthens OMC’s brand presence and consistently showcases its personality, capabilities, and unique event experiences in a way that deeply resonates with the audience.
• Manage social media strategy and execution across key channels
• Build lightweight but effective campaigns to generate inbound leads and warm opportunities
• Collaborate closely with leadership and sales to ensure marketing efforts support business development goals and real pipeline outcomes
• Help shape messaging, positioning, and promotional materials for different buyer types and event offerings
• Identify future opportunities for paid media, retargeting, and scalable demand channels as the business grows
• Own the marketing calendar and operate with a strong bias toward action, testing, and iteration
• Manage and deploy the marketing budget aligned to growth objectives
• Balance long-term brand building with short-term performance and visibility
• Define and track key marketing KPIs, lead ROI analysis and campaign reporting, apply analytical frameworks to measure marketing and event performance, and translate insights into strategic recommendations, continuous improvements, and data-driven internal capabilities

WHAT WE’RE LOOKING FOR:

• 5+ years of experience in marketing, growth marketing, demand generation, or a similar role
• Experience building or owning marketing in a small business, startup, agency, hospitality, events, lifestyle, experiential, or service-based environment
• Proven ability to drive demand through organic and relationship-driven channels, not just paid channels
• Strong instincts for content, storytelling, and showcasing visually compelling work
• Comfortable being both strategic and hands-on
• Strong understanding of how marketing should influence pipeline and revenue
• Experience partnering closely with founders, owners, or small leadership teams
• Ability to create structure where there isn’t much yet
• Strong project management and execution skills
• Comfortable being in person, on site, and plugged into the local OMC markets
• Highly resourceful and entrepreneurial, with a builder mentality
• Experience with CRM, lead tracking, campaign reporting and making data driven decisions

NICE TO HAVES:

• Experience in the events, hospitality, experiential marketing, venue, wedding/corporate event, or agency world
• Experience marketing to corporate clients, executive assistants, people teams, office managers, event planners, or hotel/event partners
• Familiarity with local partnership marketing and community-based brand growth
• Experience with paid social or digital acquisition (helpful later, but not a priority on day one)
• Experience with tools like HubSpot, Asana, Canva, Microsoft, Slack, etc.

LIFE at OMC:

At OMC, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We’re on a mission to change the creative event experience — an experience made whole by our unique backgrounds and perspectives.

We care for our team and have a comprehensive benefits package to support you. We offer medical, dental, vision, generous paid time off, paid parking, paid parental leave, company match 401K and company social events.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.