Director of Marketing

Cerebral Brewing; Aurora (CO); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

$75,000-80,000 - adjusted based on经验

401k match up to 4%

Paid time off

Health care coverage

Vision and dental

Continuing education reimbursement

Monthly taproom spending allowance

Monthly health/wellness allowance

Company cell phone plan

Charitable donation matching

Job summary

Cerebral Brewing in Aurora, CO is seeking a Director of Marketing to drive growth for our nationally recognized, award-winning brand. You will craft, manage and execute strategic campaigns across multiple channels while collaborating with taprooms, sales, operations and external contractors to connect with beer lovers nationwide.

The role leads omnichannel strategy, social media management, copy across channels and partnerships with industry contacts.

Qualifications

• 3+ years of marketing leadership experience.
• Bachelor's Degree in Marketing (or relevant experience).
• Organized, self-starter with the ability to adapt in a fast-paced environment.
• Proven project management across campaigns, on budget and schedule.
• Positive, proactive attitude in a small beer-team environment.
• Proficient with Adobe Creative Suite and project management tools (Asana or similar).
• Self-motivated with strong time management and communication skills.
• Willingness to work occasional nights, weekends and events.

Responsibilities

• Develop, manage and execute an omnichannel marketing strategy to drive brand awareness and growth.
• Manage social media presence across platforms and oversee content strategy and creation.
• Write, edit and oversee copy across all channels, maintaining Cerebral brand voice.
• Maintain and optimize digital presence across owned and third-party platforms.
• Collaborate with Hospitality, Creative, and Sales teams to promote events and campaigns.
• Build brand partnerships and manage relationships with agencies and vendors.
• Oversee donation requests and nonprofit partnerships.

Skills

Marketing leadership

Strategic planning

Project management

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Asana

Job description

Reports To

CEO

Job Type

Full Time (Salaried)

Job Overview

Cerebral Brewing is looking to add a talented and motivated Director of Marketing to our team to further the growth of our nationally recognized and award-winning brand. The Director of Marketing will craft, manage and execute strategic marketing campaigns across multiple channels while collaborating with multiple internal departments (taprooms, sales, operations, creative) as well as external contractors to connect us with our target audience and achieve business objectives.

Primary Responsibilities

• Develop, manage and execute a comprehensive omnichannel marketing strategy that leverages market insights and best practices to drive brand awareness, engagement, and growth. Optimize the marketing strategy by analyzing trends, consumer behaviors, performance and ROI.
• Manage the company’s social media presence (Instagram, Facebook, Threads, TikTok, etc.) and oversee content strategy and creation across channels, including the website, app, email newsletters, SMS, sell sheets, and social media.
• Write, edit and oversee compelling copy across all channels, including social media, email, SMS, website, app, sell sheets and packaging. Adapt tone and format to each platform while maintaining a consistent, authentic Cerebral brand voice.
• Maintain and optimize the digital presence across owned domains and third-party platforms (Yelp, Google, Untappd, etc.), including email campaigns to enhance customer engagement.
• Collaborate with the Director of Hospitality, Creative Director and Colorado Sales Manager to promote both in-taproom and in-market events, ensuring brand consistency.
• Build brand partnerships and manage relationships with industry contacts, agencies, and vendors. Oversee content creation for third-party publications (digital and print) aligned with marketing goals.
• Manage donation requests and establish mutually beneficial partnerships with nonprofit organizations.

Experience and Qualifications

• 3+ years of marketing leadership experience, either running a small marketing function or managing a team within a larger marketing organization: proven ability to holistically own marketing, from strategy through execution.
• Bachelor's Degree in Marketing (or relevant experience)
• Organized, self-starter with the proven ability to adapt in a fast-paced, growing environment
• Demonstrated project management experience, including leading multiple simultaneous campaigns across teams (product releases, events, seasonal promotions) on schedule and within budget
• We are a small team of dedicated beer professionals - a positive and proactive attitude is a must
• Proficient with Adobe Creative Suite (Lightroom, Photoshop, Illustrator, etc.) and project management tools and methodologies (Asana or similar technology)
• Self-motivated with excellent time management skills
• Ability to effectively communicate and collaborate with team members throughout the brewery
• Flexibility and availability to work occasional nights, weekends, and events as required
• Experience with photo, video and/or graphic design not required, but is a plus

Compensation and Benefits

• $75,000-80,000 - adjusted based on experience
• Up to 4% match for 401k contributions
• Paid time off
• Health care coverage, vision, dental
• Potential for paid continuing education
• Monthly Cerebral taproom spending allowance
• Monthly health/wellness allowance
• Company cell phone plan
• Charitable donation matching

The above-listed job requirements are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. CEO may assign other job-related duties as necessary.

Cerebral Brewing is an equal employment opportunity employer and implements policies and practices that do not discriminate against applicants and employees. We encourage BIPOC candidates to apply as well as those who feel that they may not have met all of our requirements. A good fit is not always in the details of the resume - please apply even if you don't feel 100% qualified.