Director of Market Intelligence & Strategic planning

BD; United States; Remote; EUR 108,000 - 196,000; Full time

Job summary

Join a forward-thinking company as the Director of Market Intelligence & Strategic Planning, where you will lead crucial market research and competitive analysis. This role is pivotal in driving business growth by providing data-driven insights that shape key decisions. You'll collaborate with cross-functional teams, manage a talented group of experts, and play a vital role in strategic planning efforts. If you're passionate about transforming healthcare and making a significant impact, this is the opportunity for you. Experience a culture that values innovation, inclusivity, and personal growth while contributing to meaningful advancements in health technology.

Benefits

Competitive Compensation

Health Benefits

Professional Development Opportunities

Performance Recognition Programs

Qualifications

• Experience in market research and competitive intelligence.
• Strong expertise in data analytics and business strategy.
• Proven track record of leading teams and driving initiatives.

Responsibilities

• Lead market research initiatives to identify customer needs.
• Analyze datasets to provide actionable insights for leadership.
• Collaborate with teams to integrate market insights into decisions.

Skills

Market Research

Competitive Intelligence

Data Analytics

Strategic Planning

Team Leadership

Business Strategy

Education

Bachelor’s degree in Business

MBA

Tools

Power BI

Job description

Job Description Summary
We are the makers of possible.
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our purpose, requiring imagination and passion across all functions—from design and engineering to manufacturing and marketing—to find transformative solutions that turn dreams into possibilities.

Why join us?
A career at BD means working alongside inspirational leaders and colleagues committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape BD's future and leave a legacy.

We seek individuals who can see the bigger picture and understand the human story behind our work. Join us to reinvent the future of health and thrive in a culture that promotes learning, growth, and satisfaction in making a positive impact.

BD Medical and Pharmaceutical Systems
Our products serve as a bellwether for the future of healthcare, focusing on making care delivery simpler, safer, and more efficient. We transform medication preparation, revolutionize medication management through high-tech solutions, and enable life-saving drug delivery.

Enabling our customers’ success with high-quality, innovative drug delivery solutions to improve patient quality of life worldwide.

Job Description

We are seeking a Director of Market Intelligence & Strategic Planning. This role could be yours!

You will lead market research and competitive intelligence activities, support strategic planning to drive business growth, and provide data-driven insights for key decisions, helping the company stay ahead of market trends and customer expectations.

As a member of the Global Marketing leadership team, you will manage a team of experts supporting various business areas.

Job Responsibilities

Market Intelligence & Research

• Lead qualitative and quantitative market research to identify customer needs, industry trends, and emerging opportunities.
• Develop and maintain a competitive intelligence program analyzing competitor strategies and market dynamics.
• Track macroeconomic, technological, and industry shifts impacting business strategy.

Trend Analysis & Business Insights

• Analyze large datasets to uncover actionable insights for leadership.
• Build predictive models and scenario planning frameworks.
• Collaborate with product, sales, and finance teams to integrate market insights into decisions.

Strategic Planning

• Lead the ASR process for BDM-PS and support annual strategic planning with Situation Analysis and Market Sizing.
• Work with platforms and Global Marketing to develop the company's strategic roadmap, including market entry and expansion strategies.

Stakeholder Engagement & Communication

• Present findings and strategic recommendations to leadership and partners.
• Create reports, dashboards, and presentations translating data into clear narratives.
• Promote a data-driven decision-making culture.
• Coordinate with investor relations for quarterly updates on business, pipeline, and competition.

Qualifications and Skills

• Bachelor’s degree in Business, Marketing, Economics, or related field (MBA preferred).
• Proven experience in market research, competitive intelligence, or strategy consulting.
• Management experience and talent development skills.
• Expertise in research methodologies, data analytics, and business strategy.
• Experience with BI tools (Power BI) and market research platforms.
• Excellent interpersonal skills to influence senior stakeholders.
• Track record of leading initiatives with measurable impact.
• Strong leadership, analytical, and critical thinking skills.
• Curiosity and ability to simplify complex issues into actionable insights.

BD is an Equal Opportunity Employer. We value diversity and do not discriminate based on race, color, religion, age, sex, or other protected statuses.

Learn more at: https://bd.com/careers