Director of Lower School Enrollment and Outreach

The Baldwin School; Bryn Mawr (PA); On-site; USD 70,000 - 100,000; Full time

Job summary

The Baldwin School seeks a Director of Lower School Enrollment and Outreach to lead enrollment initiatives for the Early Childhood Center and Lower School. The role entails engaging prospective families, overseeing admissions, and building community relationships to enhance the school's reputation. Candidates must possess a passion for all-girls education and strong communication skills, along with relevant experience in enrollment management.

Qualifications

• A minimum of 3-5 years of relevant experience in admissions or education.
• Direct experience working with children and families in a school setting is preferred.
• Strong interpersonal skills and ability to connect with families.

Responsibilities

• Design and implement initiatives to grow enrollment from Pre-Kindergarten to Grade 5.
• Serve as a primary contact for prospective families and guide them through the admissions process.
• Build relationships with feeder schools and community organizations.

Skills

Communication

Organizational Skills

Customer-Service Mindset

Education

Bachelor's Degree

Master's Degree

Tools

Microsoft Office

Student Information Systems

Job description

Director of Lower School Enrollment and Outreach

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Founded in 1888, The Baldwin School is an all-girls college preparatory, independent day school, PK-12, dedicated to a tradition of excellence in education. In a nurturing atmosphere that reflects socioeconomic, ethnic and religious diversity, our students strive to develop scholarship, leadership and citizenship within a community that emphasizes intellectual rigor, ethical integrity, and independence of thought. More information is available on our website.

Department: The Baldwin School, Office of Enrollment Management

Position Title: Director of Lower School Enrollment and Outreach

FLSA Classification: Exempt

Reports To: Chief Enrollment Management Officer

Summary

The Director of Lower School Enrollment plays a critical leadership role in representing The Baldwin School to prospective families interested in our Early Childhood Center and Lower School. As part of a dynamic and high-performing enrollment team, the Director will spearhead initiatives to attract, engage, and retain mission-aligned families. This includes managing the admissions process, building community relationships, and developing recruitment and enrollment events. The successful candidate will bring warmth, initiative, and exceptional communication skills to the role, serving as an enthusiastic advocate for all-girls education and a trusted ambassador to families with young children.

Major Responsibilities

• Design and implement strategic initiatives to grow and sustain enrollment in Pre-Kindergarten through Grade 5 by identifying and engaging qualified families;
• Serve as the primary contact for prospective families exploring enrollment in Pre-Kindergarten through Grade 5, offering expert guidance throughout the admissions process;
• Build and maintain strong relationships with feeder schools, preschools, educational consultants, and community organizations to raise awareness of Baldwin and enhance its reputation in local and regional markets;
• Collaborate with internal teams to develop programming and retention strategies that support a seamless student experience and foster long-term engagement;
• Plan, coordinate, and participate in campus tours, student visits, and recruitment events both on and off campus, ensuring a welcoming and informative experience for all participants;
• Lead the Lower School Admission Committee in evaluating applicants, including coordinating interviews, testing, and the review of supporting materials;
• Partner with the Director of Enrollment Operations and the Director of Financial Aid to ensure admissions and financial aid records are accurate, complete, and maintained with discretion;
• Represent Baldwin at school fairs, community events, and other outreach opportunities to broaden visibility and cultivate interest among diverse audiences;
• Actively pursue professional growth and stay informed about trends in independent school enrollment and early childhood education through participation in regional and national organizations; and
• Contribute to the overall goals of the Enrollment Management Office and perform other duties as assigned by the Chief Enrollment Management Officer or Head of School.
  
  

Professional Competencies And Qualifications

• A bachelor's degree is required; a master's degree is preferred;
• A minimum of 3-5 years of relevant experience in admissions, education, or a related field;
• A genuine enthusiasm for all-girls education and a clear ability to convey its value to prospective families;
• Direct experience working with children and families in a school setting is highly preferred;
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment;
• Excellent interpersonal, written, and verbal communication skills; confident and effective in both one-on-one and group settings;
• A proactive, customer-service mindset and comfort with goal-oriented, relationship-based outreach;
• A warm, engaging communication style and the ability to connect authentically with both children and parents;
• Ability to foster a culture of collaboration, creativity, and shared purpose among colleagues and campus stakeholders;
• Proficiency in Microsoft Office and familiarity with student information systems; experience with Blackbaud is preferred;
• Discretion and professionalism in managing sensitive information; and
• Availability for occasional evening and weekend events and travel, as required.
  
  

Interested candidates, please send a cover letter, resume and three references.

Baldwin is an equal opportunity employer, and we strongly encourage candidates of all backgrounds, genders, and abilities to apply.

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