Director of International Ecommerce

Veronica Beard; New York (NY); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Clothing allowance

Merchandise discounts

Short-term incentive program

Job summary

Veronica Beard seeks an entrepreneurial, data-driven leader to build and scale our international ecommerce business outside North America. You will drive international P&L, shape global site experience, merchandising, operations and local marketing to grow profitability across markets.

The role requires hands-on leadership, strategic vision, and execution across localization, pricing, promotions, and partnerships, ensuring a consistent brand story globally and strong regional performance.

Qualifications

• 8–10+ years in ecommerce with proven international growth.
• Experience with localization and cross-border operations.
• Fluent in English and data-driven decision making.

Responsibilities

• Lead international ecommerce strategy and P&L outside North America.
• Localize site experience through merchandising, pricing, and content.
• Collaborate with marketing, SEO, paid media for regional campaigns.
• Align HQ with international teams on brand storytelling.
• Optimize cross-border fulfillment, payments, and compliance.
• Analyze performance data to identify growth opportunities.

Skills

International ecommerce

P&L management

Strategy execution

Cross-functional leadership

Data-driven

Stakeholder influence

Shopify

Tools

Shopify

Job description

Overview:

We’re a U.S.-based fashion and lifestyle brand experiencing explosive international growth. As we expand across Canada, EMEA and beyond, we’re seeking an entrepreneurial, data-driven leader to build and scale our international ecommerce business. They will help drive the international P&L across markets, shaping and executing the global strategy for site experience, merchandising, operations, and local marketing to deliver growth and profitability outside North America.

Hiring a hands-on global operator and brand-builder — equally fluent in analytics and aesthetics who can both think strategically and implement initiatives. You thrive in high-growth, high-collaboration environments, bringing the operational rigor and local insight to make a U.S. success story resonate around the world.

Key Responsibilities:

• Lead international ecommerce strategy, P&L, and day-to-day operations outside of North America, defining market-entry roadmaps for key markets.


• Partner with digital, planning and creative teams to localize the site experience through merchandising, pricing, and content to drive growth in each region. Drive markdown/ promotional strategy and execution in concert with our buying/ planning and wholesale partners.


• Partner with brand, digital and owned marketing teams (incl. SEO/ SEM, Paid Social, Affiliate) to brief in and deliver campaigns, influencer activations, and paid media catered to regional insights and key calendar moments.


• Understand current technological opportunities and constraints, working to bridge the gap between today’s reality with the vision for the future through roadmap planning and testing lead by digital product and experience team.


• Collaborate with logistics, finance, and tech to ensure seamless fulfillment, payments, and compliance for each market and work with our planning teams to optimize cross-border customer experience - balancing speed and cost with brand goals and inventory profitability.


• Analyze performance, customer and product data to identify growth opportunities and guide decision-making.


• Serve as the key link between HQ and international teams, ensuring alignment on brand storytelling, assortment, and seasonal priorities.

Qualifications:

• 8–10+ years in ecommerce, with proven success scaling international business for a U.S.-based DTC or luxury/lifestyle brand.


• Deep understanding of international markets, including localization, cross-border operations, and consumer behavior.


• Ability to translate strategic goals and plans into operational reality, balancing vision setting with day-to-day execution.


• Strong grasp of ecommerce metrics, conversion optimization, and digital marketing performance.


• Experience in influencing stakeholders, and leading cross-functional, matrixed teams.


• Experience with Shopify and/or Global E a plus.


• Fluent in English.

The base salary range for this role is between $150,000 and $170,000The relevant base salary will vary depending onwiderange of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal,stateor local protected class.