Director of Growth Marketing

Fellow; San Francisco (CA); On-site; USD 195,000 - 215,000; Full time

Benefits offered by this job

Employee bonus and equity plan

Generous paid time off

401k with company contribution after 6

Medical/dental/vision insurance

Fitness stipend

Parental leave

Product discount on Fellow goods

Excellent coffee

Job summary

Fellow, a San Francisco–based company, is seeking a Director of Growth Marketing to lead our direct-to-consumer growth initiatives. You will own strategy, planning, execution, and measurement, balancing ambitious goals with disciplined investment across social, search, affiliates, and more.

Reporting to the VP of DTC, you’ll manage internal resources, agencies, and partners, driving AI-enabled optimization and a scalable customer journey that links performance insights to creative and ecommerce

Qualifications

• 10+ years of ecommerce growth marketing experience, ideally in-house at omnichannel consumer product brands.
• Proven success scaling consumer ecommerce businesses with >$5M annual performance budgets.
• Deep expertise across growth channels and ability to evaluate opportunities for investment.
• Expertise in performance creative and translating insights into direction for partners.
• Strong analytical skills with BI, analytics tools, and ecommerce platforms.
• Working knowledge of statistical testing, including A/B/n and multivariate tests.
• Ability to analyze funnels, campaigns, and experiments, driving measurable improvements.
• Leadership to manage, motivate, and develop internal teams and external partners.
• Clear communicator who can align execs and boards with strategy and results.
• Operational focus: forecasting, budgeting, planning, and project management.

Responsibilities

• Develop and lead Fellow’s growth marketing strategy across social, search, affiliates, display, offline, and emerging channels.
• Manage a multimillion-dollar annual marketing budget with growth and efficiency in mind.
• Own forecasting, measurement, and reporting across growth channels with clear insights.
• Build and manage a resourcing plan across internal talent, agencies, and vendors.
• Drive a culture of testing and experimentation across channels and creatives.
• Partner with Creative to shape performance creative and actionable briefs.
• Own the growth marketing technology stack and data-driven decision making.
• Collaborate with Amazon channel manager on Amazon advertising strategy.
• Serve as an internal thought leader on ecommerce growth for the executive team.
• Optimize workflows using AI and automation to improve planning, execution, and scale.
• Manage annual planning, spend tracking, and month-end close activities.

Skills

Ecommerce growth

Performance marketing

Budget management

Leadership

A/B testing

Analytics

AI & automation

Cross-functional collaboration

Tools

Amazon Advertising

Marketing Technology

A/B/n Testing Tools

Job description

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world.

When the simple motions of life become small moments of joy, that’s Everyday Magic.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

Who You Are

Fellow is looking for a Director of Growth Marketing to guide the evolution of our direct-to-consumer business and efficiently scale our performance marketing program. You’ll own the strategy, planning, execution, and measurement of our growth efforts, balancing ambitious growth goals with disciplined investment.

A successful candidate will bring a proven track record of growing consumer ecommerce businesses (including DTC), deep expertise in performance marketing, and a constant curiosity about what drives results. You stay at the forefront of channels, creative, technology, and analytics, turning new insights into practical improvements. This is an opportunity to shape the next chapter of Fellow’s ecommerce growth and build the programs, capabilities, and ways of working that get us there.

Reporting to the VP of DTC, you’ll lead our growth marketing function and manage the mix of internal resources, agencies, and external partners needed to deliver. You’ll partner closely with Creative, Ecommerce, and our Amazon channel manager to connect performance insights with compelling creative and a cohesive customer journey. You bring a clear point of view, strong analytical instincts, and the ability to make complex strategies understandable to the executive team and board of directors. You’ll champion AI, automation, and new ways of working to drive the effectiveness and efficiency of our growth engine.

This is a hands-on leadership role. You’ll set the growth strategy and roll up your sleeves to test, learn, and improve performance.

What You’ll Do

• Develop and lead Fellow’s growth marketing strategy across social, search, affiliates, display, offline, and emerging channels.

• Manage a multimillion-dollar annual marketing budget, balancing growth and efficiency through thoughtful planning and investment decisions.

• Own forecasting, measurement, and reporting across growth channels, translating performance into clear insights and recommendations.

• Build and manage a resourcing plan across internal talent, agencies, and vendors to support our goals while staying agile and efficient.

• Drive a culture of testing and experimentation across channels, creative, audiences, and the customer funnel.

• Partner closely with the Creative team to shape performance creative, translate learnings into actionable briefs, and develop and test compelling ad concepts.

• Own the growth marketing technology stack, ensuring our tools, data, and measurement capabilities support effective execution and decision-making.

• Partner with the Amazon channel manager on Amazon advertising strategy and share learnings across channels.

• Serve as an internal thought leader on ecommerce growth, bringing a clear perspective on industry trends and opportunities to the executive team and board.

• Optimize workflows, processes, and tools, using AI and automation to improve how we plan, execute, analyze, and scale our programs.

• Manage the functional budget, including annual planning, spend tracking, and month-end close activities.

Qualifications

• 10+ years of ecommerce growth marketing experience, ideally in-house at omnichannel consumer product brands.

• Proven success scaling consumer ecommerce businesses, with hands‑on experience managing performance marketing budgets greater than $5 million annually and scaling profitably.

• Deep expertise across growth channels, with the ability to evaluate opportunities and make informed investment decisions.

• Expertise in performance creative, with the ability to identify what makes assets effective and translate those insights into clear direction for creative partners.

• Strong analytical skills and proficiency with ecommerce platforms, marketing technology, analytics, and business intelligence tools.

• Working knowledge of statistical testing principles, including A/B/n and multivariate testing methodologies.

• Proven ability to analyze funnels, campaigns, and experiments and turn findings into measurable improvements.

• Strong leadership skills, with the ability to manage, motivate, and develop internal teams and external partners.

• Excellent communicator and collaborator—you bring people along, build alignment, and clearly explain strategy and results to executive and board audiences.

• Excellent operational skills, including forecasting, budgeting, organization, and project management, with strong attention to detail.

• Scrappy and agile, with the ability to deliver on ambitious goals within limited budgets and resources.

• Champion of AI, automation, and innovation, with a practical approach to improving how the team operates.

• Ability to lead strategically while remaining close to the work and contributing hands‑on.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action

• Competitive compensation including employee bonus and equity plan

• Generous paid time off plan

• 401k with company contribution after 6 months of employment

• Medical/dental/vision insurance

• Better Yourself Wellness credit & Better Your Community donation matching

• Monthly Fitness Stipend

• Summer Fridays

• Paid Parental Leave

• Generous discount on Fellow products

• Best coffee anywhere

The salary range for this position is $195,000 - $215,000 plus bonus & equity. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.