Director of Growth Acquisition

HomeLight; San Francisco (CA); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

Disability Insurance

Life Insurance

Pet Insurance

Commuter Benefits

PTO & Volunteer Days

Sabbatical

Job summary

HomeLight, based in San Francisco, seeks a growth operator who builds and owns execution across paid search and paid social. You’ll test ideas, own CAC/ROAS metrics, and use AI to accelerate growth. This hands-on role emphasizes shipping tangible experiments and driving measurable results.

You’ll work closely with Product, Engineering, Data, and Creative teams, owning end-to-end growth initiatives and maintaining a bias toward action and delivery.

Qualifications

• 8+ years in growth, acquisition, performance marketing, advertising or related fields.
• Evidence of building working solutions (websites, prototypes, tools, workflows).
• Hands-on experience with paid search and paid social (Google Ads, Meta).
• Strong analytics to diagnose problems and drive decisions.
• Demonstrated use of AI to create beyond basic copy or reporting.
• Proven ability to move ideas from problem to prototype to test to iteration.

Responsibilities

• Identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences.
• Build, test, and optimize acquisition strategies across paid search and paid social (Google & Meta).
• Own and improve CAC, ROAS, conversions, and funnel performance.
• Create landing experiences, audiences, messaging, and new growth ideas.
• Use AI and new tech to prototype, automate, and launch faster.
• Analyze data to determine what's working and what to build next.
• Build systems that reduce manual work and increase growth team effectiveness.
• Collaborate with Product, Engineering, Data, and Creative while doing hands-on work.

Skills

Growth marketing

Performance marketing

Paid search

Paid social

Analytics

AI in growth

Experimentation

Job description

***** This role is based in San Francisco, CA - Office days are Tue to Thur *****

We’re building the future of real estate — today.

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that’s enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.

Our team breaks barriers every day while staying committed to HomeLight’s goals and core values, which is a crucial element to our shared success.

Who You Are

You’re a growth operator who likes to build.

You don't just identify opportunities or create strategies — you turn ideas into working things. Maybe you've built a website or landing experience, created an internal tool, prototyped a product, developed a new workflow, or used AI to build something that previously would have required significantly more time or resources.

You’re deeply curious about what new technology makes possible and constantly experimenting. AI isn't just something you use to write copy or summarize reports — it's expanding what you're personally able to create.

You also understand growth and acquisition, with hands‑on experience across paid search and paid social. You know how customers are acquired, how funnels work, and how to use data to diagnose performance across CAC, ROAS, conversion, and other key growth metrics.

Most importantly, you see a problem and want to build the solution.

What You’ll Do

• Identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences
• Build, test, and optimize acquisition strategies across paid search and paid social, including Google and Meta
• Own and improve key growth metrics, including CAC, ROAS, conversion, and funnel performance
• Build and test landing experiences, audiences, messaging, creative, and new growth ideas
• Use AI and emerging technologies to prototype, automate, and launch ideas faster
• Analyze customer and performance data to understand what's working, what's broken, and what to build next
• Build systems and workflows that replace manual processes and make the growth organization more effective
• Partner with Product, Engineering, Data, and Creative when needed — while maintaining a bias toward building and testing yourself

One thing worth saying upfront

This role is hands-on. You'll own these channels and are expected to run them well. This isn't a role where you'll manage a large team, oversee a roster of agencies, or spend most of your time in strategy decks. If you’re excited about building things, ownership, and driving results, this role is a great fit. If you're looking to move further away from day-to-day execution, it’s probably not the right match.

What We’re Looking For

• 8+ years of experience in growth, acquisition, performance marketing, advertising, product growth, or a related field
• Evidence that you've personally built things — websites, prototypes, products, workflows, internal tools, reporting systems, or other working solutions
• Hands‑on experience with paid search and paid social, particularly Google Ads and Meta
• Strong understanding of CAC, ROAS, conversion optimization, funnel performance, and growth measurement
• Strong analytical instincts and comfort using data to diagnose problems and make decisions
• Demonstrated use of AI to build or create — beyond basic copywriting, research, or reporting
• A track record of taking ideas from problem → prototype → test → iteration
• Curiosity about emerging technology and a habit of experimenting with new tools
• Comfort operating outside your traditional area of expertise and learning quickly
• A bias toward direct execution rather than relying entirely on agencies, vendors, or other teams

Benefits and Perks

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)
• Long‑Term Disability & Short‑Term Disability
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including one month paid sabbaticals!
• HomeLight Services to help you with buying and selling your home

Base Pay Range: $200,000.00 - $225,000.00,
b a se pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.Range is dependent on the leveling process during the interview process.

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request, and any accommodation will be addressed confidentially.