Director of Group Sales

Commonwealth-Lodging-Management-LL; The Dell (MS); On-site; USD 90,000 - 150,000; Full time

Job summary

Commonwealth Lodging Management LLC is seeking a Director of Sales and Marketing to lead the property’s sales and marketing efforts, develop new business, and nurture existing accounts. You will oversee rate and inventory strategies and supervise the sales team to maximize profitability while ensuring guest and associate satisfaction.

In collaboration with the General Manager and other departments, you will drive annual marketing plans and budgets, coordinate events, and maintain strong industry

Qualifications

• Minimum 5 years of hotel management experience.
• Strong English verbal and written communication.
• Proficiency with Microsoft Office and hotel systems.
• Ability to manage budgets and marketing plans.
• Willing to work nights, weekends, holidays.

Responsibilities

• Lead and manage the hotel’s sales and marketing efforts.
• Develop new business and nurture key accounts.
• Oversee rate and inventory management and supervise sales staff.
• Collaborate with other departments to ensure service levels.
• Prepare reports and participate in annual planning and budgeting.
• Attend industry events and represent the property to clients.

Skills

Sales leadership

English communication

Business writing

Customer service

Microsoft Office

Yield management

Negotiation

Tools

Yield management software

Job description

POSITION: Director of SalesDEPARTMENT: Sales DepartmentSUPERVISOR: General ManagerPOSITION OVERVIEW:The Director of Sales and Marketing is responsible for leading and managing the hotel’s overall sales and marketing efforts. This includes developing new business, nurturing existing accounts, overseeing rate and inventory management, supervising sales personnel, and implementing effective sales and marketing strategies. The goal of this role is to maximize hotel profitability while ensuring exceptional guest and associate satisfaction.Because the hospitality industry operates seven (7) days a week, twenty four (24) hours a day, consistent and reliable attendance in alignment with company standards is essential for success in this positionSupervises assigned sales staff: hiring, termination, disciplinary actions, performance evaluations, and development.Qualifies all prospective leads.Participates and leads the rate and inventory initiatives, including but not limited to participating in franchise revenue management service.Oversee all hotel and franchise field marketing initiatives.Meets with and maintain rapport with individuals and contacts to produce groups and/or convention business, to include Guest room, meeting space, services, and Catering Banquet sales for both the group and transient markets.Buys and place all hotel advertising within the guidelines and budgetary requirements as stated in the annual marketing plan and budget.Attend all high profile events hosted in the hotel.Schedules group rooms, conventions, and business group activities at the hotel.Maintains liaison with other departments to facilitate services agreed upon by the sales office and prospective clients.Assists the General Manager in the creation and update of the hotel's marketing plan and budget.Formulates and executes projects for all market areas as stated in the marketing plan.Develops and maintains departmental budgets.Enforces sales related policies and procedures.Ensure sales activities meet or surpass profit plan.Develops and maintains client files.Develops and implements sales and marketing strategies.Works with the Convention and Visitors Bureau to control dates, availability, and rates.Approves function space allocation for group catering and meeting bookings.Develop and maintain relationships with media contacts in order to maintain public relations effort.Stay abreast of competition and industry developments.Increase market share based on disruptive innovation and strategizing.Prepare reports as outlined including, but not limited to Productivity Report, Weekly Plan, Sales Call Reports, Market Share Analysis, and Forecasts.Work closely with Food and Beverage and Rooms Divisions to ensure above average service levels.Conducts weekly sales meetings.Attend weekly staff meetings.Attend and present data, as requested at all meetings with management company and ownership groups for the hotel.Interviews, hires, trains, and evaluates all sales personnel as required.Completes projects as determined by the General Manager.Be knowledgeable of and follow all Commonwealth Lodging Management, hotel, and brand standards, policies, and procedures.This job description is not intended to provide a complete and comprehensive list of all job duties, requirements, and responsibilities. Instead, it is provided as a general overview of the expectations for the position.Education & ExperienceMinimum 5 years of hotel management experienceStrong computer skills; Microsoft Office requiredFamiliarity with hotel systems and yield management preferredKnowledge of sales techniques and suggestive sellingExcellent business writing and decision-making skillsQualificationsStrong verbal and written communication skills in EnglishAbility to provide professional, courteous service at all timesPhysically able to lift 25 lbs, push/pull up to 100 lbs, and stand up to 8 hoursFlexible schedule required (nights, weekends, holidays)Valid driver’s license, reliable transportation, and local market knowledgeComfortable working throughout hotel environments and meeting clients on- and off-site