Director of Global Product Management, VWS

BRADY WORLDWIDE INC; Glendale (WI); On-site; USD 190,000 - 270,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Parental leave

Scholarship program

Employee resource groups

Job summary

Brady Corporation seeks a Director of Global Product Management for the Visual Workplace Safety (VWS) portfolio. You will lead a team of Product Managers responsible for strategy, development, and commercial execution of Brady's safety products, software, and services across physical and digital offerings.

Collaborate with R&D, Operations, Sales, and regional teams to translate market needs into a differentiated, scalable portfolio.

Qualifications

• Bachelor's degree in a technical field; MBA is a plus.
• Minimum 8 years of product management experience with hardware and software/services.
• Minimum 2 years leading or mentoring Product Managers in a mid-sized industrial or B2B company.
• Experience in safety, compliance, or industrial markets preferred; OSHA/ANSI/ISO familiarity helpful.
• Proven ability to manage a multi-channel portfolio with distributors and direct/eCommerce channels.
• Strong commercial instincts: P&L, pricing, and distribution vs direct models.
• Track record of end-to-end product launches; experience with digital product development.

Responsibilities

• Identify opportunities and maintain a prioritized portfolio across physical, digital, and services.
• Own the global VWS product roadmap and align with Brady's strategy.
• Engage with distribution partners and end-customers to build compelling business cases and product-channel fit.
• Drive evolution of the portfolio into software, digital workflows, and services.
• Champion rigorous product management discipline across engineering, operations, marketing, and regional teams.
• Lead and develop Field Service Engineers across the U.S., optimizing territory management and customer satisfaction for on-site work.
• Mentor Technical Product Managers to build safety market expertise and lifecycle skills.
• Contribute to Global product leadership and align VWS strategy with Brady's growth priorities.

Skills

Product management

Team leadership

SaaS development

Strategic thinking

Communication

Safety standards

Education

Bachelor's degree in technical field

MBA (plus)

Job description

Director of Global Product Management, VWS

#4519

What We Need:

The Director of Global Visual Workplace Safety (VWS) Product Management is responsible for leading a team of Product Managers who own the strategy, development, and commercial execution of Brady's global VWS portfolio - spanning physical safety products (signs, floor marking, pipe markers, LOTO), digital safety solutions, and safety services. This individual partners closely with R&D, Operations, Sales, and regional commercial teams to translate customer and market needs into a differentiated, scalable product portfolio sold primarily through distribution partners and Brady's direct eCommerce brands. This position is also responsible for managing our Field Service Engineering team across the U.S.

What You'll Be Doing:

• Identify Opportunities: Lead Product Managers to actively identify growth opportunities across physical, digital, and services-based safety solutions. Maintain a well-documented, prioritized portfolio of new product opportunities - balancing quick wins in distribution channels with longer-horizon digital and services plays.
• Product Strategy: Own the global VWS product roadmap, aligning physical and digital safety offerings with Brady's overall business strategy. Drive portfolio decisions that reflect both distributor partner dynamics and direct eCommerce channel requirements.
• Channel & Customer Engagement: Develop deep understanding of distribution partner needs alongside end- customer safety requirements. Collaborate with Sales and Marketing teams to build compelling business cases and ensure product-channel fit.
• Digital & Services Expansion: Drive the evolution of the VWS portfolio beyond physical products into software, digital safety workflows, and safety services - identifying adjacent opportunities and building the business case for investment.
• Product Culture: Serve as a champion for rigorous product management discipline across the VWS organization, fostering cross-functional alignment with engineering, operations, marketing, and regional commercial teams.
• Field Service Engineering: Lead and develop team of Field Service Engineers across the U.S., driving operational excellence by optimizing territory management, ensuring rapid technical response times, and maintaining high customer satisfaction standards for on-site installations and repairs.
• Lead the Product & Field Service Engineering Teams: Mentor and develop a team of Technical Product Managers, helping them build expertise in safety markets, channel dynamics, and product lifecycle management.
• Contribute to Product Leadership: As a key member of the Global product leadership team, align VWS product strategy with Brady's broader portfolio vision and global growth priorities.

What You Will Need To Be Successful:

• Bachelor's degree in a technical field is required, with a strong preference for candidates from an engineering background. MBA is a plus.
• Minimum of 8 years of product management experience, with demonstrated success managing both hardware/physical products and software or services-based offerings.
• Minimum of 2 years leading or mentoring Product Managers, ideally in a mid-sized industrial or B2B company ($500M-$5B).
• Experience in safety, compliance, or industrial markets strongly preferred; familiarity with workplace safety regulations (OSHA, ANSI, ISO) is a meaningful differentiator.
• Proven ability to manage a complex, multi-channel portfolio - with hands-on experience working with distribution partners and direct/eCommerce channels.
• Strong commercial instincts: understands P&L drivers, pricing strategy, and the economic dynamics of distribution-led versus direct business models.
• Track record of successful product launches across the full lifecycle - from market exploration and requirements definition through global rollout and commercial execution.
• Experience driving digital product development (SaaS, software tools, digital workflows) alongside physical product lines.
• Exceptional communicator - able to influence and align across technical teams, commercial leaders, regional presidents, and distribution partners.

#LI-RP1

About Us:

Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running. Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program

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