Director of Food Service Sales

Violet Foods; United States; Remote; USD 150,000 - 165,000; Full time

Job summary

Violet Foods is seeking a Director of Sales - Food Service to lead revenue, profitability, and market expansion across the Food Service channel. This strategic role involves executing sales strategies, building customer relationships, and leading a network of brokers and distributors for sustainable growth while aligning with company goals.

Qualifications

• Minimum of 7 years in a senior sales leadership role within the CPG/Food Service industry.
• Proven success in developing and managing broker/distributor networks.
• Strong existing relationships in the Food Service sectors in the Northeast.

Responsibilities

• Define and execute the roadmap to grow the Food Service business.
• Drive year-over-year sales growth and margin improvement across all Food Service accounts.
• Negotiate and oversee contracts, commission structures, and performance metrics.

Skills

Strategic Planning

Relationship Management

Analytical Skills

Education

Bachelor’s in Business Administration, Marketing, Sales Management

Tools

MS Office Suite

Job description

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This range is provided by Violet Foods. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $165,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Violet Foods

CPG | CEO| President | Division President | General Management | Sales & Distribution | P&L Ownership | Strategic Planning | Team Builder | Pepsi…

Job Title: Director of Sales- Food Service

Reports to: President

Location:Remote- NE US Region

Status:Full-time/Exempt

Shift:Days, with flexibility based on company needs

Hours:40, with flexibility based on company needs

About the Company:

The Sclafani family began in the food industry in the late 1800s when Marie Sclafani and her husband came to the United States from Italy with their four sons. Over the years, the family developed the Sclafani brand into a line of products that included canned tomatoes and vegetables, pasta, olive oil and other Italian specialties.

In the 1950s, Dominick Sclafani, a culinary talent, developed a unique fully prepared pizza sauce, which he named Don Pepino. The sauce became one of the company’s best sellers, and the original recipe is still used to this day.

Today, the Sclafani and Don Pepino brands are part of the newly formed Violet Foods.These iconic brands are recognized as two of the finest brands of canned tomatoes and sauces in the industry. Their secret is the quality of the fresh tomatoes used to make every recipe.

Role Overview:

The Director of Sales – Food Service will serve as a critical member of the leadership team, responsible for driving revenue, profitability, and market expansion across the Food Service channel. This individual will own the development and execution of the sales strategy, build high-impact customer relationships, and lead the broker and distributor network to deliver strong, sustainable growth.

Acting as both a strategic and hands-on leader, the Director will ensure that sales targets are met or exceeded while aligning with company goals. This role requires a high-performing, analytical, and relationship-driven professional with deep experience in the Food Service sector.

Key Responsibilities:

• Define and execute the roadmap to grow the Food Service business.
• Develop and implement a comprehensive sales and customer development strategy aligned with corporate objectives.
• Partner cross-functionally with Finance, Marketing, and Manufacturing teams to drive profitable outcomes.
• Drive year-over-year sales growth and margin improvement across all Food Service accounts.
• Develop annual sales forecasts, budgets, and strategic account plans.
• Lead quarterly and annual business reviews with key customers and stakeholders.
• Source, evaluate, and manage a network of top-performing brokers and distributors.
• Negotiate and oversee contracts, commission structures, and performance metrics.
• Ensure partners are aligned with brand strategy and equipped with the tools to succeed.
• Design and execute custom promotional and merchandising programs to drive demand.
• Leverage insights and trends to acquire new customers, expand distribution and drive market penetration.
• Monitor trends and competitive activity to identify new opportunities for growth.
• Deliver actionable reporting and recommendations to executive leadership.
• Educate brokers, distributors, and internal teams on product features and market strategy.
• Represent the company at key industry events and food service trade shows to build brand visibility.

Qualifications:

·Bachelor’s in Business Administration, Marketing, Sales Management, or related field, preferred.

·Minimum of 7 years in a senior sales leadership role within the CPG/Food Service industry.

·Proven success in developing and managing broker/distributor networks.

·Strong existing relationships in the Food Service sectors in the Northeast and Mid-Atlantic region.

·Demonstrated success in launching new products and building demand in new markets.

·Skilled in strategic planning, performance tracking, and cross-functional leadership.

·Proficient in MS Office Suite.

·Willingness and ability to travel extensively, including regular trips across territories and to trade shows.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

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