Director of Field Sales

American First Finance, LLC; Dallas (TX); On-site; USD 180,000 - 275,000; Full time

Benefits offered by this job

Uncapped commissions

Mileage allowance

Cell phone reimbursement

Paid time off

Advancement opportunities

Collaborative environment

Job summary

American First Finance, a fast-growing leader in merchant finance, seeks a Director of Field Sales to drive growth, mentor regional teams, and build strong merchant partnerships.

This role requires strategic vision, hands-on leadership, and travel 50–75% to execute the Merchant Growth Strategy, deliver elevated customer experiences, and achieve ROI.

Qualifications

• Bachelor’s degree preferred but not required.
• Minimum of 10 years of proven sales management experience.
• Experience in leading commission-based sales teams.
• Ability to manage budgets and resources for ROI.
• Strong analytics mindset with data-driven decision making.
• Proven ability to build relationships with internal teams and external merchants.

Responsibilities

• Recruit, train, and develop regional sales leadership and field staff.
• Ensure effective use of AFF CRM tools across regions.
• Advise business owners to grow customers and store sales.
• Grow relationships with existing clients through high satisfaction.
• Conduct field observations with regional teams.
• Launch and train key merchants in each region.
• Coach teams on business reviews to foster partnerships and performance.
• Share analytics with regional directors to maximize impact.
• Collaborate with Marketing, Training, Merchant Care and Sales Ops.
• Manage regional budgets and resources to ensure ROI.
• Uphold integrity and align with company policies.
• Meet or exceed sales goals.

Skills

Sales leadership

Team building

Coaching

CRM

Power BI

Budgeting

Analytics

Relationship building

Education

Bachelor’s degree (preferred)

Tools

MS Office

CRM tools

Job description

Director of Field Sales

Are you a dynamic leader with a passion for driving sales growth, fostering meaningful partnerships, and coaching high-performing teams? At American First Finance (AFF), we’re on a mission to revolutionize how businesses connect with their customers. As our Director of Field Sales, you’ll play a pivotal role in executing our Merchant Growth Strategy, mentoring sales professionals, and building strong relationships with top regional merchants. This is your opportunity to make a significant impact in a high-energy, fast-paced environment where innovation, collaboration, and performance are celebrated. If you thrive in a role that combines strategic vision with hands‑on leadership, we invite you to join us and elevate your career to new heights!

What makes an AFF Director of Field Sales:

• Oversees the execution of the Merchant Growth Strategy and the ASR Playbook for the assigned regions.
• Engages with Top Regional Merchants to achieve specific growth and profitability targets for each partnership.
• 3Plays a major part in the recruitment, training, and coaching of all sales personnel in collaboration with each RSD to ensure the ASR Playbook is executed throughout the assigned regions.
• A “Player-Coach” that will travel 50-75% in the field monthly with Regional Sales Directors & Sales Team members facilitating merchant accountability discussions with the most challenging partnerships in each region.
• Attending Regional Trade shows, Group Meetings and Presentations delivering a first-class customer experience that represents AFF’s Core Values.
• Out-of-the-box thinking and ability to effectively overcome obstacles.

What we offer:

• Industry-leading compensation with base salary and Uncapped Commissions!
• Monthly Mileage and Cell Phone Reimbursement!
• Paid Time Off and Benefits!
• A high-growth organization with advancement opportunities!
• Diverse, Collaborative, & Fun Work Environment!

Roles and Responsibilities:

• Recruit, train, and develop Regional Sales Directors, Area Sales Representatives (ASR) & Field Support Specialists (FSS) in the assigned regions.
• Ensures effective and efficient use of AFF’s Customer Relationship Management (CRM) tools for all regional sales personnel.
• Consult business owners by listening to their needs and educating them on how American First Finance can help them capture additional customers and increase same store sales.
• Create, foster, and grow relationships with existing clients by ensuring elevated levels of customer satisfaction.
• Conduct Field observations with RSD, ASR and FSS Field Team members for the assigned regions.
• Provide consistent support for each region in the launching and training of key merchants.
• Coach all Sales Team Members to conduct effective business reviews throughout the region to develop meaningful partnerships with key account contacts by offering best practices that improve performance.
• Evaluate and communicate key data analytics information with Region Sales Directors to ensure maximum sales strategy impact.
• Collaborate and communicate with internal departments such as Marketing, Training, Merchant Care and Sales Operations on all needs, opportunities, and initiatives.
• Optimal management of regional expense budgets and resources to ensure ROI (Return on Investment).
• Demonstrate honesty and integrity while modeling behaviors consistent with company standards and policies for business and compliance related matters.
• Be accountable for meeting and/or exceeding established sales goals.
• Other duties as assigned.

Qualifications:

• High energy, great organization skills and uncompromising Integrity.
• Bachelor’s degree preferred but not required.
• Minimum of 10 years of proven sales management experience or demonstrated equivalent experience.
• Demonstration of sustained, high performance in current position and strong aptitude for learning.
• Experience in building and leading successful teams in a commission-based sales environment.
• Financial Acumen- ability to manage budgets and resources effectively and efficiently for high impact.
• Understands the value of metrics and has analytical capabilities to use data to drive increased market penetration and market opportunities.
• Demonstrated ability to build relationships and collaborate with internal constituencies, such as Marketing, Training, Trade, and Sales Operations to achieve corporate objectives
• High sense of urgency and customer service orientation.
• Strong business acumen and ability to understand market opportunities.
• Ability to thrive in a highly driven culture that is performance based, fast paced, and results oriented .
• Proficiency in MS Office (Word, Excel, PowerPoint, Teams & Power BI).
• Maintain a valid driver’s license and car insurance for travel within assigned regions.

Preferred Experience:

• Extensive experience in B2B sales management, leading sales presentations, negotiation & closing.
• Extensive experience in retail consumer finance, merchant services, or SaaS.

The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

Background Check Notice

As part of our hiring process, FirstCash may conduct a background check on candidates after a conditional offer of employment has been extended. This background check may include, but is not limited to, verification of employment history, education, references, and a review of criminal records, as permitted by law. We are committed to compliance with all applicable federal, state, and local laws, including California’s Fair Chance Act, which ensures that individuals with a criminal history have a fair opportunity to be considered for employment. If a background check is required, candidates will be provided with appropriate disclosures and asked to provide consent in compliance with the Fair Credit Reporting Act (FCRA) and California law.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail] This commitment is in accordance with the Americans with Disabilities Act (ADA), the California Fair Employment and Housing Act (FEHA), and other applicable laws. We are also committed to creating an inclusive and diverse workplace and do not discriminate against any applicant or employee based on race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected under federal, state, or local law.

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