Director of Field Operations

Lime Media; Rockwall (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Lime Media Group is seeking a Director of Field Operations in Texas to lead activation readiness from Mock through asset return, and to ensure exceptional field execution and client experience. You will manage cross-functional teams, shape activation standards, and drive continuous improvement across all markets.

Ideal candidates bring 8–10 years of field leadership, a logistics or experiential marketing background, and a track record of coaching managers to deliver high-quality activations and

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–10 years of progressive operations or field leadership experience.
• Experience leading managers and multi-layered field teams.
• Background in logistics, experiential marketing, or mobile operations preferred.

Responsibilities

• Own activation readiness beginning at Mock and extending through asset return.
• Lead post-production handoff from Project Management to Activation Management.
• Establish clear ownership and execution standards before deployment and throughout activation.
• Hire, coach, and performance-manage Activation Managers.
• Ensure strong PM–AM communication rhythms.
• Drive consistent execution standards across activations in all markets.
• Lead the LED field operations oversight.
• Oversee hiring and performance management of LED drivers.
• Maintain LED asset reliability, readiness, and performance.

Skills

Leadership

Strategic thinking

Communication

Accountability

Process-driven

Education

Bachelor's degree

Advanced degree preferred

Job description

The Director of Field Operations is a strategic and operational leader responsible for ensuring activation success from Production Kickoff through field execution and asset return. This role owns the critical post-production handoff from Project Management to Activation Management and serves as the steward of field readiness, delivering execution excellence, and exceptional client experience in the field.

About Lime Media Group

As an employee at Lime Media Group, you will be part of a fast-growing organization that values giving back, believing in something greater than yourself, and maintaining a never-ending quest for excellence. We bring imagination to life by customizing vehicles and creating bold, memorable marketing experiences nationwide. If you thrive in a creative, collaborative, and winning environment, Lime Media is the place for you.

Key Responsibilities

Field Operations Leadership & Strategy

• Own activation readiness beginning at Mock and extending through asset return
• Lead post-production handoff from Project Management to Activation Management
• Establish clear ownership and execution standards before deployment and throughout activation

Activation Manager Leadership & Development

• Hire, coach, and performance-manage Activation Managers
• Ensure strong PM–AM communication rhythms
• Drive consistent execution standards across activations in all markets

Operations Team Leadership (Pack, Mock, Train)

• Lead the Operations Supervisor and Ops team members
• Ensure disciplined pack plans and readiness checklists
• Oversee mock execution reflecting real-world conditions
• Own Tour Manager training and certification programs

Tour Manager Development & Brand Ambassadorship

• Establish clear Tour Manager training, certification, and career path
• Define standards for professionalism, client interaction, and decision-making
• Develop Tour Managers into Lime Media brand ambassadors
• Instill a best-in-class hospitality mindset —consistent, calm, professional, and client-focused
• Address underperformance quickly through coaching, retraining, or removal

LED Field Operations Oversight

• Lead the LED Supervisor responsible for LED field operations
• Oversee hiring and performance management of LED drivers
• Ensure LED truck availability across Lime Media’s top 25 DMAs
• Maintain reliability, readiness, and performance of LED assets in the field

Client Experience & Activation Success

• Own client experience during activations
• Ensure field execution aligns with sold scope
• Support escalations appropriately

Asset Protection, Safety & Compliance

• Own safe delivery and return of assets
• Drive Driver Safety Scorecard improvement
• Ensure DOT and internal safety compliance

Activation Budget & Cost Control

• Own post-Mock activation field budgets
• Control labor, travel, freight, and incidental costs
• Prevent scope creep and uncontrolled spending

Continuous Improvement

• Track KPIs related to activation success, damage, safety, and cost
• Create feedback loops to PM, Sales, and Ops
• Elevate field operations maturity as Lime scales by creating durable process improvements

Measures of Success

• Improved activation NPS and client confidence
• Reduction in damaged assets and field-driven rework with zero damage as the target
• Strong Tour Manager readiness and retention
• Improved PM–AM coordination
• Activation costs consistently at or under budget
• Improved Driver Safety Scorecard performance

Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred
• 8–10 years of progressive operations or field leadership experience
• Experience leading managers and multi-layered field teams
• Background in logistics, experiential marketing, or mobile operations preferred

Skills & Competencies

• Strategic, systems-oriented thinker with strong execution discipline
• High-energy, adaptable leader in challenging environments
• Strong communicator and cross-functional collaborator
• Demonstrates accountability, integrity, and sound judgment
• Process-driven and solutions-focused

Our Hiring Process

We’re committed to a fair, consistent, and efficient experience for every candidate. Here’s what to expect:

1. Application Review — We assess alignment with the role’s qualifications and requirements.
2. Job-Related Assessment (Required) — Candidates who move forward complete a video-based behavioral assessment and role-relevant questions. This step helps us make interviews sharper and more meaningful for everyone.
3. Recruiter Screening — A phone or virtual conversation to explore experience, skills, and fit.
4. Hiring Manager & Team Interviews — Meetings with the hiring manager and key stakeholders, virtually or in person.
5. Final Steps — Top candidates may have additional conversations before an offer decision.

We provide timely communication throughout and encourage questions at any stage.