Director of External Communications & Brand Strategy

Southeastern Regional Medical Center; Newnan (GA); Vor Ort; USD 140.000 - 180.000; Vollzeit

Benefits dieser Stelle

Annual incentive bonus

Zusammenfassung

City of Hope Atlanta is seeking a Director of External Communications to lead the strategy and execution of all external communications for the Atlanta location and one outpatient cancer center. The role oversees media relations, executive communications, social engagement, influencer outreach, and community presence.

The ideal candidate will own the monthly PR plan end to end, coordinating with internal teams, agency partners, and cross-functional stakeholders, while ensuring consistent brand

Qualifikationen

• Minimum Education: Bachelor's degree in journalism or related field OR 3 additional years of experience plus the minimum experience requirement may substitute for minimum education.
• Minimum Experience: 10 years of relevant work experience in marketing and communications and 3 years of management experience, including at least 3 years in healthcare marketing communications and proven experience in social media management, digital marketing or related roles.

Aufgaben

• Lead the strategy and execution of all external communications for City of Hope Atlanta and one outpatient cancer center location.
• Own the monthly PR plan end to end and ensure execution in market through internal teams, agency partners, and cross functional stakeholders.
• Lead internal communications tied to PR efforts and provide regular progress reporting; support press conferences, activations, and community events.

Kenntnisse

AP style

Written communication

Verbal communication

Media relations

SEO

Web analytics

Social listening

Content creation

Project management

Collaboration

Healthcare marketing

Ausbildung

Bachelor's degree in journalism or related field

3 additional years of experience (in lieu of education)

Tools

Social media management tools

Web analytics tools

SEO tools

Jobbeschreibung

City of Hope Atlanta is seeking a Director of External Communications to lead the strategy and execution of all external communications for the Atlanta location and one outpatient cancer center. The role oversees media relations, executive communications, social engagement, influencer outreach, and community presence.

The ideal candidate will own the monthly PR plan end to end, coordinating with internal teams, agency partners, and cross-functional stakeholders, while ensuring consistent brand