Director of Experiential Sponsorship & Packages

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 116,000 - 140,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Work-Life Harmony

Foster Connection & Belonging

Wellness First

Plan for Your Financial Future

Job summary

Hearst Magazines in New York is seeking an Events Sponsorship Packaging Director to shape sponsorship architecture across a marquee portfolio of events and craft integrated sponsorship packages that couple live experiences with digital media and brand activations.

The role partners with Sales, Marketing, Editorial, Creative Strategy, and Event Production to price inventory, develop tiered offerings, and deliver compelling sales materials that drive revenue growth.

Qualifications

• 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
• Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
• Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
• Exceptional presentation, storytelling, communication, and relationship-building skills.
• Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders.
• Strong analytical mindset with experience using performance insights to optimize sponsorship offerings.
• Proven ability to manage multiple priorities while delivering high-quality work in a fast-paced environment.
• This is a hybrid position based in New York, NY, requiring in-office attendance four days per week.

Responsibilities

• Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events.
• Create integrated sponsorship packages that combine live experiences, digital media, social, branded content, commerce, and custom activations.
• Partner closely with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build market-leading sponsorship opportunities.
• Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings across the event portfolio.
• Produce compelling sales materials, sponsorship one-sheets, presentation decks, and rate structures that support revenue growth.
• Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and emerging experiential marketing innovations.
• Collaborate with Revenue Operations to ensure sponsorship inventory is accurately tracked and effectively managed.
• Analyze sponsorship performance and develop case studies and insights that strengthen future offerings and support new business development.

Skills

Sponsorship strategy

Experiential marketing

Integrated marketing

Media sales strategy

Storytelling

Presentation skills

Cross-functional collaboration

Analytical mindset

Job description

Hearst Magazines in New York is seeking an Events Sponsorship Packaging Director to shape sponsorship architecture across a marquee portfolio of events and craft integrated sponsorship packages that couple live experiences with digital media and brand activations.

The role partners with Sales, Marketing, Editorial, Creative Strategy, and Event Production to price inventory, develop tiered offerings, and deliver compelling sales materials that drive revenue growth.