Director of Digital Marketing - Americas

WAGO Corporation; Village of Germantown (WI); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading company in automation machinery manufacturing is seeking a Director of Digital Marketing for the Americas. This senior-level role requires extensive experience in digital marketing operations, strategic planning, and leadership across multiple regions. The ideal candidate will drive marketing initiatives, optimize processes, and collaborate with various business functions to ensure alignment with corporate objectives. Competitive salary and comprehensive benefits offered.

Benefits

Comprehensive benefits package

Company-paid insurance plans

Retirement 401k plan

Qualifications

• Minimum 5 years’ experience in digital marketing operations.
• Demonstrated leadership in team management.
• Expert knowledge in marketing work management tools.

Responsibilities

• Oversee the strategic direction for Digital Marketing Operations.
• Develop and execute a comprehensive marketing operations transformation roadmap.
• Manage digital marketing budget and ensure optimal allocation of resources.

Skills

Digital marketing principles

SEO

Social media marketing

Email marketing

Analytical skills

Leadership

Project management

Communication skills

Budget management

Education

Bachelor's degree in marketing or related field

MBA or advanced degree

Tools

Hubspot

Tableau

SAP CRM

Marketing automation tools

Job description

Director of Digital Marketing - Americas

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WAGO Corporation is seeking a Director of Digital Marketing for the Americas. This position is a senior-level role responsible for overseeing the strategic and tactical execution of digital marketing initiatives. They ensure efficient processes, effective use of marketing technology, and successful alignment with business goals. This role requires a blend of marketing strategy, technology proficiency, and leadership skills in working across the Americas countries. This person will be responsible for developing, executing, and overseeing all aspects of Digital Marketing Operations including strategic planning, technology management, process development and optimization, data analysis and reporting, budget management, vendor management and cross-functional collaboration across marketing, sales, finance, IT, channel and support functions. This role will work to create, manage and metric all Marketing effectiveness KPIs while ensuring alignment with overall marketing strategy, brand guidelines and sales initiatives.

This position reports to the Vice President of Marketing and Digitization - Americas and works in close collaboration with Marketing leadership positions in the United States, Mexico, Brazil and Canada, along with our headquarters in Germany. This position will also work in tandem with the same role/position supporting two other regions (EMEA and APAC). Key roles this position will coordinate with are Channel Marketing, Product Marketing Managers, Marketing Communications, Training, Support, and Sales teams.

WAGO offers a dynamic culture, competitive salary, and a comprehensive benefits package including Medical, Dental, Vision, company-paid insurance plans-life, AD&D, short-term disability and long-term disability, and a retirement 401k plan.

Experience Required

• Strong understanding of digital marketing principles and practices: Including SEO, social media marketing, email marketing, paid advertising, and content marketing.
• Experience with specifying, implementing and using all marketing technology platforms: Including CRM (SAP), marketing automation such as Hubspot, SEM/O tools such as SEMRush, analytics tools and dashboards such as Looker and Tableau, and data management platforms and AI tools relative to marketing and sales capabilities.
• Excellent analytical and problem-solving skills: To identify trends, measure performance, and develop data-driven strategies.
• Leadership and team management, demonstrating skills to motivate and guide a team, delegate tasks, and ensure successful project execution.
• Knowledge and use of traditional and digital marketing tactics, systems, tools and processes to meet strategic market goals and objectives
• Target audience creation, management and overall general principles of marketing campaign creation, execution and tracking
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
• Minimum 5 years’ experience managing budgets, creating and delivering on marketing ROI
• Knowledge of marketing operations tools required to create, track, report and modify campaigns
• Experience with B2B2C marketing and sales efforts across a variety of channels and tactics.
• Demonstration of ability to generate cross functional and collaborative relationships in a matrixed channel
• Demonstration of digital campaign development and execution with proven ability to design and guide metrics
• Ability to own and deliver operational excellence and continuous improvement
• Must have a valid driver’s license and be able to operate an automobile for up to six hours at a time.
• Must be able to lift a minimum of 50 lbs.
• International business experience a plus.
• Must be able to travel via airplane.
• Bachelor's degree in marketing, digital marketing, communications, computer sciences, or a related field: MBA or other advanced degrees can be beneficial.
• + 5 years of experience in digital marketing operations: With some experience in marketing strategy or management.
• + 5 years of management or leadership role
• + 5 years of Marketing operations implementation and optimization
• + 5 years of Proven track record of successfully leading large-scale digital transformation initiatives
• + 5 years of Expert knowledge of marketing work management tools (e.g., Monday, Adobe Workfront, SAP Marketing Cloud, Marketo, Hubspot, or similar tools)
• + 5 years of deep expertise in marketing operations technology, data analytics, reporting, KPI dashboard ideation, creation and management, and agile methodologies.
• Travel estimates 25%. International travel and travel to corporate headquarters could also be required on a periodic basis.
  
  

Duties And Responsibilities

• Provide strategic direction, guidance and management for Digital Marketing Operations across business groups such as customer service, product support, R&D, Global Business Divisions, and coordination with all countries within the Americas region.
• Develop and execute a comprehensive 3–5-year marketing operations transformation roadmap
• Evaluate and implement Gen AI tools and use cases to enhance marketing operations and content development.
• Establish a marketing operations center of excellence to drive best practices and continuous improvement
• Architect and implement future-state vision for marketing operations technology stack
• Lead change management initiatives, including developing communication plans and training programs
• Regularly communicate strategies and initiatives to Vice President Marketing & Digitization and with VP Sales, VP Operations and President of WAGO United States and other Americas countries.
• Collect and analyze feedback from all stakeholders(Voice of Customer), channel partners, customers, and all applicable business functions to shape requirements, features and end products. Including Market Intelligence while leveraging industry and macro/micro economic research and data sources.
• Collaborate with team members across the Americas region to develop new areas’ initiatives, strong mar tech ecosystem value propositions, innovative approaches to Digital Marketing capabilities
• Meet assigned business targets and develop strategies to meet/exceed objectives
• Regularly review individual team member performance and progress against strategic plans and develop team members in deficient areas
• Direct, coach and mentor direct reports as well as all other marketing and sales functions while instilling and managing to key performance metrics
• Measures of effectiveness of all digital marketing systems, tools, processes and performances
• Ensure digital marketing team members have the tools and training required to support customers, sales team and growth.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources to meet business objectives
• Make creative recommendations to expand vision and capabilities
  
  

This job description in no way states or implies that these are the only duties to be performed by this employee. Additional job-related duties may be assigned as required.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Automation Machinery Manufacturing

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