Director of Digital Marketing

Uline; Kenosha (WI); On-site; USD 90,000 - 150,000; Full time

Job summary

Uline, a leading North American distributor, is seeking a Director of Digital Marketing to steer their Paid Search program. This position involves managing a significant media budget, overseeing a dedicated team, and driving growth initiatives across diverse product categories. The ideal candidate will have extensive digital marketing experience and robust strategic leadership skills, plus a collaborative approach to team development.

Benefits

Complete health insurance coverage

401(k) with 6% employer match

Multiple bonus programs

Paid holidays and generous paid time off

Tuition Assistance Program

On-site café

Fitness center with personal trainers

Walking trails

Qualifications

• 10+ years of digital marketing experience focused on Paid Search.
• Experience managing large-scale budgets with ROI.
• Fluent in data and search tech platforms.

Responsibilities

• Shape Paid Search strategy across multiple platforms.
• Manage a multimillion-dollar media budget.
• Inspire and mentor a team of search marketers.

Skills

Digital Marketing

Paid Search

Strategic Leadership

Team Building

Data Analysis

Education

Bachelor’s degree in marketing, advertising, business or a related field

MBA preferred

Tools

Google Analytics

Google Ads

Skai

Job description

Director of Digital Marketing

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Inspire a team. Drive growth. Uline is seeking a Director of Digital Marketing to guide our Paid Search program, managing a multimillion-dollar budget and high-performing team to support growth across key product categories.

Better together!This position is on-site, and we are looking for people who share our passion.

Position Responsibilities

• Shape end-to-end Paid Search strategy across Google, Bing and new digital platforms.

• Manage and optimize a significant media budget with an agile, test-and-learn mindset.

• Identify opportunities for growth through audience segmentation, automation and new channel exploration.

• Champion Paid Search as a key revenue driver across a wide-ranging product portfolio, including, packing materials, office supplies, warehouse supplies and more.

• Inspire, develop and mentor a team of search marketers to deliver strong results.

Minimum Requirements

• Bachelor’s degree in marketing, advertising, business or a related field. MBA preferred.

• 10+ years of digital marketing experience with a strong focus on Paid Search.

• Experience managing large-scale budgets and delivering ROI at scale.

• Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.

• Fluent in data, attribution and search tech platforms such as Skai, Google Analytics, Google Ads, etc.

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

• Multiple bonus programs.

• Paid holidays and generous paid time off.

• Tuition Assistance Program that covers professional continuing education.

Employee Perks

• On-site café and first-class fitness center with complimentary personal trainers.

• Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America’s leading distributor of shipping, industrial, and packaging materials with over 9,000 employees across 14 locations.

Uline is adrug-free workplace.

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Our employees make the difference and we are committed to offering exceptional benefits and perks! Explore Uline.jobs to learn more!