Director of Digital Investment & Media Strategy

Omnicom Media; Philadelphia (Philadelphia County); On-site; USD 150,000 - 160,000; Full time

Job summary

Omnicom Media in the United States seeks a senior media leader to oversee the Associate Director or Media Supervisor, ensuring timely and accurate outputs and overall team productivity.

The role reviews briefs, refines audience segmentation and KPI plans, and guides strategic and tactical decisions using data-driven approaches to channel mixes, with a focus on pharma/healthcare clients and strong client partnership.

Qualifications

• Experience working within Pharma or healthcare client sectors
• Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions
• Builds trusting, collaborative relationships with internal and external constituents at appropriate levels
• Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating opportunities to address
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure

Responsibilities

• Oversees the Associate Director or Media Supervisor to deliver timely and accurate work. Ensures overall work product excellence and team productivity.
• Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI/measurement plan as appropriate
• Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g. - syndicated, custom/proprietary, historical) to channel mixes and channel allocations
• Demonstrates ability to work with internal and external groups to deliver strategic and tactical excellence
• Meets with media partners to assess new capabilities and innovations that are relevant for clients’ media strategies
• Provides and discusses industry information on media, markets and related topics
• Nurtures relationships with media partners and elevate for exchange of new opportunities/ideas

Job description

Omnicom Media in the United States seeks a senior media leader to oversee the Associate Director or Media Supervisor, ensuring timely and accurate outputs and overall team productivity.

The role reviews briefs, refines audience segmentation and KPI plans, and guides strategic and tactical decisions using data-driven approaches to channel mixes, with a focus on pharma/healthcare clients and strong client partnership.