Director of Digital Growth

10X Health System; Scottsdale (AZ); On-site; USD 170,000 - 190,000; Full time

Job summary

10X Health System in Scottsdale, AZ is seeking a Director of Digital Growth to lead paid digital acquisition across Meta, Google, YouTube, and emerging channels. This role blends strategy with hands-on execution, driving ROAS and CAC targets while mentoring a team of performance marketers and channel specialists.

You will oversee SEO and AI-driven search strategies, collaborate with Creative, eCommerce, Product Marketing, Analytics and Leadership, and align acquisition with revenue goals and the

Qualifications

• 8+ years of experience in performance marketing and digital growth.
• 3+ years leading performance marketing teams.
• Experience managing large paid media budgets across multiple channels.
• Bachelor’s degree in Marketing or related field preferred.
• Experience in health, wellness, diagnostics, or related consumer categories preferred.

Responsibilities

• Own paid digital programs across Meta, Google, YouTube, TikTok and other channels.
• Develop strategies for audience architecture, creative testing, bidding, budgeting, and optimization.
• Set ROAS, CAC, CPL, and conversion goals with measurable outcomes.
• Audit accounts to identify inefficiencies and opportunities for scale.
• Lead SEO and AI-driven organic search initiatives.
• Partner with Creative, eCommerce, Product Marketing, Analytics and Leadership to align acquisition with revenue goals.

Skills

Paid digital acquisition

Team leadership

Analytics

Full-funnel marketing

Communication skills

SEO knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEO tools

AI driven search

Job description

BASE COMPENSATION: $170,000 - $190,000 annually

LOCATION: Scottsdale, AZ

WORKPLACE SETTING: Onsite

POSITION SUMMARY

The DirectorofDigital Growth will lead 10X Health’s paid digital acquisition strategy across paid social, paid search, video, Connected TV, and emerging performance channels. This roleis responsible fordriving efficient customer acquisition, improving return on ad spend, and building a disciplined testing approach across audiences, creative, bidding, landing pages, and conversion flow.

This is a hands-on leadership role for someone who understands the mechanics of performance marketing and canleadboth strategy and execution. The Director, Digital Growth will manage performance marketers and channel specialists whileremainingclose enough to the work to audit accounts, evaluate campaign structure,identifyinefficiencies, and translate channel performance into clear business insights.

This role will also oversee SEO and AI driven organic search strategy, helping 10X Health improve visibility across traditional search engines and emerging AI discovery platforms. The DirectorofDigital Growth will partner closely with Creative, eCommerce, Product Marketing, Analytics, and Executive Leadership to ensure acquisition efforts are aligned with revenue goals and the customer journey.

ABOUT 10X HEALTH SYSTEM

10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health andwell-being. With a philosophy rooted in the principle thatoptimalhealth is the foundation for a life lived to the fullest, 10X Health providescutting edgesolutions and personalized health plans designed to empower individuals to achieve andmaintainpeak physical and mental performance.

The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that includestate of the artdiagnostic testing, individualized treatment protocols, and ongoing support from a team of world class health professionals. 10X Health's commitment to innovation and results hasestablishedit as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.

OBJECTIVES

Paid Digital Acquisition

• Own paid digital programs across Meta, Google, YouTube, TikTok, and emerging acquisition channels
• Develop and manage campaign strategies across audience architecture, creative testing, bidding, budget allocation, and performance optimization
• Set clear ROAS, CAC, CPL, and conversion goals and hold campaigns accountable to measurable business outcomes
• Audit accounts regularly toidentifyinefficiencies, performance gaps, and opportunities for scale
• Build a testing framework that produces meaningful insights and improves performance over time

Video, Creative, and Channel Expansion

• Lead YouTube, paid video, and CTV acquisition strategy with a clear understanding of how video supports both awareness and conversion
• Partner with Creative to develop briefs rooted in performance data, customer insights, and channel specific best practices
• Evaluate new platforms and growth opportunities with a disciplined ROI lens and clear testing hypotheses
• Ensure creative performance learnings are shared across marketing, creative, and eCommerce teams

SEO and AI Search Optimization

• Own SEO strategy across keyword architecture, content priorities, technical SEO, and organic search performance
• Build a clear strategy for AI driven discovery across Google AI Overviews, Perplexity, Claude, ChatGPT search, and other emerging search surfaces
• Develop the playbook for how 10X Health shows up in AI generated recommendations and health related search results
• Partner with content and product marketing teams to improve organic visibility for priority products, services, and health topics

Team Leadership and Performance Management

• Lead, coach, and develop performance marketers and channel specialists across paid media, SEO, and content
• Establish clear KPIs, reporting cadences, and accountability across the digital growth function
• Create a culture of ownership, testing, speed, and continuous improvement
• Translate channel performance into clear recommendations for marketing leadership and executive stakeholders

Cross Functional Partnership

• Partner closely with eCommerce on traffic quality, landing page performance, conversion flow, and post click behavior
• Work with Product Marketing to align messaging, positioning, and campaign priorities
• Collaborate with Analytics to improve reporting, attribution, and visibility into performance drivers
• Communicate what is working, what is not working, and where investment should shift based on data and business impact

COMPETENCIES

• Deep understanding of paid digital acquisition across search, social, video, and emerging channels, with the ability to assess account structure, campaign performance, and optimization opportunities directly
• Ability to build disciplined testing frameworks across creative, audience, landing page, bidding, and channel strategy thatleadto clear performance learnings
• Strong analytical judgment with the ability to work through imperfect attribution,identifymeaningful trends, and make sound budget recommendations
• Full-funnel marketing mindset with an understanding of how paid traffic, landing pages, messaging, user experience, and conversion performance work together
• Ability to lead and develop performance marketers whilemaintainingaccountability, pace, andhigh standardsof execution
• Clear business communication skills with the ability to translate marketing performance into revenue impact, risk, tradeoffs, and next steps for leadership
• Working knowledge of SEO, technical search priorities, content strategy, and AI driven search visibility
• Comfortoperatingin a fast paced, performance driven environment where priorities shift and results are highly visible

EDUCATION & EXPERIENCE

• 8+ years of experience in performance marketing, digital growth, paid acquisition, or a related marketing function
• 3+ years of experience leading performance marketing teams or managing direct reports
• Experience managing significant paid media budgets across multiple digital channels
• Demonstrated success improving customer acquisition, ROAS, CAC, CPL, conversion rate, or other performance marketing metrics
• Experience with DTC, health, wellness, diagnostics, supplements, telehealth, or another considered purchase consumer category preferred
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk
• Frequent use of a computer and standard office equipment

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If you require any accommodations during the application process or have any questions, please contact [e-mail].

NO SOLICITATION POLICY

10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.