Director of Digital Experience & Web Strategy

Flock; United States; On-site; USD 118,000 - 150,000; Full time

Job summary

Flock seeks a seasoned web strategy leader to own and evolve FlockSafety.com. You will shape the information architecture, audience journeys for enterprise buyers and public safety partners, and collaborate with growth to govern content.

You will drive CRO/SEO strategy and coordinate cross-functional teams to optimize conversions and search performance. You will guide external development partners and Webflow infrastructure, ensuring high standards for performance, accessibility, QA, and

Qualifications

• Experience owning web strategy and driving high-impact websites.
• A track record leading a major redesign or transformation.
• Fluent in CRO/SEO concepts and modern web architectures.
• Ability to analyze user behavior and inform roadmap decisions.

Responsibilities

• Lead strategy, roadmap, and execution for FlockSafety.com translating priorities into digital experiences.
• Own information architecture and audience journeys for enterprise and public audiences.
• Partner with growth to govern content strategy and lifecycle.
• Guide CRO/SEO strategies, coordinating teams for conversions and search efficiency.
• Direct external developers and manage Webflow infrastructure for performance and accessibility.

Skills

Web strategy

Digital product management

Leadership & team management

Data analysis & decision making

Roadmap & governance

Tools

Webflow

Job description

Flock seeks a seasoned web strategy leader to own and evolve FlockSafety.com. You will shape the information architecture, audience journeys for enterprise buyers and public safety partners, and collaborate with growth to govern content.

You will drive CRO/SEO strategy and coordinate cross-functional teams to optimize conversions and search performance. You will guide external development partners and Webflow infrastructure, ensuring high standards for performance, accessibility, QA, and