Director of Digital Acquisition & Growth

Mapfre; Webster (MA); On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Competitive health coverage

Retirement plans

Paid time off

Flexible work options

Employee discounts

Job summary

MAPFRE is seeking a Director of Digital Product Management for Personal Lines in Webster, MA. The role leads the end-to-end digital acquisition funnel, guiding quote-to-bind conversion and revenue growth through analytics, AI, and experimentation.

You will partner with Product, Pricing, IT, and Data Analytics to deploy predictive models, optimize the quote experience, and ensure responsible AI usage within regulatory standards.

Qualifications

• 7+ years of experience in insurance, digital acquisition, or funnel optimization.
• Demonstrated success optimizing end-to-end customer acquisition journeys.
• Experience leveraging AI, predictive analytics, or automation tools in a business context.
• Strong understanding of insurance quoting processes and underwriting principles.
• Deep experience with A/B testing, experimentation frameworks, and data-driven optimization.
• Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization.
• Strategic thinker with the ability to translate vision into execution.
• Proven ability to influence and align cross-functional stakeholders.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Own end-to-end acquisition funnel from leads to binding conversion.
• Define and execute funnel optimization strategies aligned with growth and profitability.
• Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities.
• Establish and manage KPIs, performance metrics, and optimization frameworks.
• Design and continuously improve a best-in-class digital quote experience.
• Identify friction points and streamline customer journeys across touchpoints.
• Use AI-powered personalization to tailor quote pathways and engagement.
• Lead A/B testing and experimentation programs to improve performance.
• Translate insights into prioritized actions that drive measurable impact.
• Champion the adoption of AI and ML solutions to enhance targeting and funnel performance.
• Collaborate with Data Science to deploy predictive models for conversion optimization and fraud detection.
• Enable dynamic content optimization and advanced customer segmentation.

Skills

Digital acquisition

Funnel optimization

AI/ML

Data analytics

A/B testing

Insurance domain knowledge

Cross-functional leadership

Strategic thinking

Communication skills

Stakeholder alignment

Tools

AI tools

Predictive analytics tools

Dashboards

A/B testing platforms

Job description

MAPFRE is seeking a Director of Digital Product Management for Personal Lines in Webster, MA. The role leads the end-to-end digital acquisition funnel, guiding quote-to-bind conversion and revenue growth through analytics, AI, and experimentation.

You will partner with Product, Pricing, IT, and Data Analytics to deploy predictive models, optimize the quote experience, and ensure responsible AI usage within regulatory standards.