Director of Creator & Social Growth

1-800-FLOWERS.COM, INC.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading floral and gift retailer is seeking a strategic leader for creator and influencer marketing. This role will oversee the vision and performance of social channels to drive business impact and strengthen brand authority. The ideal candidate will have 8–12 years of experience in influencer marketing and must be able to connect creator efforts to revenue. The role involves collaboration with various teams to build cohesive campaigns and foster a culture of experimentation and accountability.

Qualifications

• 8–12+ years in influencer marketing, social, or creator ecosystems.
• Proven ability to drive measurable business results.
• Strong commercial mindset connecting creator activity to revenue and LTV.

Responsibilities

• Set the vision and strategy for creator, influencer, and organic social across brands.
• Lead teams responsible for day-to-day execution and performance.
• Build a scalable creator ecosystem that drives reach and relevance.

Skills

Influencer marketing

Team leadership

Commercial mindset

Understanding of social platforms

Cultural trends awareness

Job description

A leading floral and gift retailer is seeking a strategic leader for creator and influencer marketing. This role will oversee the vision and performance of social channels to drive business impact and strengthen brand authority. The ideal candidate will have 8–12 years of experience in influencer marketing and must be able to connect creator efforts to revenue. The role involves collaboration with various teams to build cohesive campaigns and foster a culture of experimentation and accountability.