Director of Creative Services & Brand Experience

Greenworks Tools; Mooresville (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401k company match plan

Paid sick, personal, and vacation time

Job summary

Greenworks Tools is seeking a Senior Director of Marketing to lead Creative Services at our Mooresville, NC campus. You will steer brand strategy, oversee design and production for retail, ecommerce, and digital media, and mentor a talented team across regions.

You will guide concept-to-delivery on campaigns, photography direction, and asset management while partnering with global colleagues to ensure brand consistency and timely execution.

Qualifications

• Bachelor’s degree in graphic design or related field
• 10+ years of print and digital design experience
• Strong portfolio of design projects
• Ability to work with many stakeholders across regions in a matrix organization
• Experience in managing, mentoring, or coaching others
• Strong understanding of marketing and branding
• Knowledge in creating producing advertising for print, social, web, and email
• Knowledge in updating website content – content management experience preferred
• Expert level knowledge of Adobe Creative Suite including InDesign, Photoshop, Illustrator, & Dreamweaver
• Familiarity with online marketing concepts, best practices, and procedures
• Experience with print and web design/ production
• Experience with online project management systems
• Able to present concepts comprehensively
• Translate concepts into multiple mediums
• Basic knowledge of 3D construction and presentation is a plus
• Knowledge of photography and video a plus
• Copywriting/proofreading skill a plus

Responsibilities

• Develop brand guidelines and visual brand identity for consistent messaging
• Maintain PDP content for ecommerce platforms (Walmart, Amazon, Lowe’s, greenworkstools.com)
• Develop advertising and promotional materials for retail and ecommerce
• Oversee a design team and guide layout and production standards
• Create in-store POP materials for major retailers
• Design and produce marketing collateral (brochures, flyers, catalogs, banners)
• Direct photography to align with brand
• Collaborate with global teams on translation and brand marketing
• Review layouts and suggest improvements
• Research new software and design concepts to improve skills
• Mentor and develop designers in Marketing
• Use PM tools to drive timely asset delivery

Skills

Creative leadership

Brand strategy

Cross-functional collaboration

Mentoring / coaching

Project management

Communication

Education

Bachelor’s degree in graphic design or related field

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Dreamweaver

Job description

Greenworks Tools is seeking a Senior Director of Marketing to lead Creative Services at our Mooresville, NC campus. You will steer brand strategy, oversee design and production for retail, ecommerce, and digital media, and mentor a talented team across regions.

You will guide concept-to-delivery on campaigns, photography direction, and asset management while partnering with global colleagues to ensure brand consistency and timely execution.