Director of Content Marketing, SMB Paramount Advertising

Paramount Pictures; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Paramount Pictures is seeking a Director of Content Marketing for its innovative advertising division. This role involves crafting a compelling multi-channel marketing strategy, managing creative partnerships, and utilizing performance analytics to grow the Paramount Ad Manager brand. Ideal candidates will have extensive B2B marketing experience and a strategic mindset to drive impactful campaigns.

Qualifications

• 10+ years developing B2B marketing content and strategies.
• Portfolio showcasing content, distribution strategies, and results.
• Experience in product-led growth environments.

Responsibilities

• Lead a multi-channel content marketing strategy to build brand awareness.
• Develop and deploy paid media campaign concepts across several platforms.
• Manage relationships with the creative team to produce marketing assets.

Skills

Content Strategy

B2B Marketing

Project Management

Data Analytics

SEO

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Job description

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Director of Content Marketing, SMB Paramount Advertising

42395

New York, NY, US, 10036 Hollywood, CA, US, 90028

Marketing

New York

Full-Time

Hybrid

At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our innovative self-serve ads platform (Paramount Ads Manager) empowers businesses of all sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. As Director of Content Marketing, you’ll lead a multi-channel content strategy designed to build the Paramount Ad Manager brand, influence top-of-funnel traffic, generate quality leads and drive measurable pipeline growth.

You’ll develop new campaign concepts and bring them to life across paid channels, email and landing pages - ensuring there are no dead ends in the buyer’s awareness and consideration journey. You can write scroll-stopping copy and advise our internal design agency on scroll-stopping visuals to accompany it. Paid media performance, SEO best practices, email engagement and website conversion will all be tools you are comfortable using to inform your work.

Key Responsibilities:

• Develop and deploy a world-class, multi-channel and multi-format content marketing strategy across owned (e.g. email) and paid (e.g. Meta, TikTok) and website to build Paramount Ad Manager’s brand and drive pipeline
• Develop new paid media campaign concepts based on industry trends, Paramount content and the needs of our Ideal Customer Profile (ICP)
• Manage in-house “agency” relationship with our creative team to create high quality and quantity of social assets aligned to the unique tone of each platform (Meta, TikTok, LinkedIn, Reddit)
• Concept and author high-converting landing pages and email campaigns
• Define the distribution strategy for any content you create, in partnership with channel owners in Marketing. You will have a Paid Media partner to oversee the paid media operations.
• Have a high degree of comfort in tools built to enable fast content creation including Canva, Riverside, etc

Basic Qualifications:

• Proven experience (10+ years) developing scaled B2B marketing content and messaging strategies and shaping memorable B2B business brands, preferably in product-led growth environments
• Bachelor’s degree in Marketing, Business Administration or related field.
• Have a portfolio to share that includes content, distribution strategy and results of previous work

Additional Qualifications:

• You understand ad channels like Meta, Google Ads, and TikTok well and have a strong POV on how to break through the noise
• You track what’s working (and what’s not) and use data and market feedback to adjust quickly
• Entrepreneurial problem-solver capable of driving toward a solution with a high degree of autonomy
• Skilled in project management, capable of leading and managing multiple projects simultaneously

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Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.