Director of Content & AI-Driven Growth

Fairmarkit; Alton (IL); Remote; USD 162,000 - 225,000; Full time

Benefits offered by this job

Equity

Job summary

Fairmarkit is seeking a Director of Content Marketing to shape how we show up in the market and to build a content engine that makes us impossible to ignore. You’ll own Fairmarkit’s content strategy across video and written formats, guiding editorial direction and ensuring our brand narrative resonates with procurement audiences.

You’ll work with executives and SMEs to translate expertise into compelling stories and repeatable programs.

Qualifications

• 7+ years across content marketing, editorial, social, or related disciplines.
• Portfolio demonstrates strong content work with measurable impact.
• Experience in high-growth B2B SaaS environments.
• Deep understanding of LinkedIn and social distribution strategies.
• Familiarity with SEO, AEO/GEO, and AI-assisted workflows.
• Ability to build workflows that improve marketing outcomes, with data-driven storytelling.

Responsibilities

• Define and own Fairmarkit's content strategy across all mediums (video + written).
• Write and edit exceptional content with executives and SMEs.
• Turn research, data, and executive perspectives into engaging stories.
• Create repeatable content programs to grow an audience and impact.
• Collaborate with Brand, Design, Product Marketing to scale ideas.
• Lead organic social strategy, especially LinkedIn, to engage procurement audiences.
• Measure impact with leading indicators and tie content to pipeline and revenue.

Skills

Content marketing

Editorial expertise

Social media strategy

LinkedIn strategy

Data-driven marketing

AI workflows

Tools

Google

ChatGPT

Claude

Perplexity

Gemini

Reddit

YouTube

Job description

Fairmarkit is seeking a Director of Content Marketing to shape how we show up in the market and to build a content engine that makes us impossible to ignore. You’ll own Fairmarkit’s content strategy across video and written formats, guiding editorial direction and ensuring our brand narrative resonates with procurement audiences.

You’ll work with executives and SMEs to translate expertise into compelling stories and repeatable programs.