The Director of Community Outreach provides strategic leadership for the organization's community engagement, outreach, partnership development, and public awareness initiatives. This position serves as a key ambassador for The Summit Counseling Center, cultivating high-impact relationships with community leaders, healthcare organizations, schools, faith communities, businesses, donors, and other stakeholders to advance the Center's mission and expand access to mental health services.
The Director of Community Outreach develops and executes a comprehensive outreach strategy that enhances organizational visibility, strengthens community partnerships, increases referrals and service utilization, and positions The Summit as a leading resource for mental health and wellness throughout the North Fulton County, DeKalb County, and Gwinnett County regions. As a member of the leadership team, this position provides organizational strategy regarding community needs, market opportunities, and organizational growth initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategic Leadership & Community Engagement
- Develop and implement a comprehensive community outreach and engagement strategy aligned with strategic plans, organizational goals, and growth objectives.
- Serve as a key organizational representative within the community, strengthening The Summit's visibility, reputation, and influence among key stakeholders.
- Identify emerging community needs, market trends, and opportunities to expand access to mental health services.
- Provide strategic recommendations for executive leadership regarding community partnerships, outreach priorities, and business development opportunities.
- Collectively work with leadership to identify annual outreach goals, performance metrics, and outcome measurements.
Partnership Development & Business Growth
- Cultivate and maintain executive-level relationships with healthcare systems and providers, churches, schools, universities, corporations, community organizations, government agencies, and referral partners.
- Develop strategic alliances that increase service referrals, community impact, and organizational reach.
- Identify opportunities for collaborative programming, sponsorships, and community initiatives.
- Support organizational growth through relationship-based business development and community networking efforts.
- Represent The Summit in local, regional, and professional organizations as a community leader and advocate.
Marketing & Public Relations Collaboration
- Partner with leadership and marketing teams to develop community awareness campaigns promoting mental health and wellness.
- Serve as a spokesperson and ambassador for the organization at public events, conferences, community forums, and speaking engagements.
- Oversee outreach messaging to ensure consistency with the organization's mission, values, and strategic priorities.
- Enhance community awareness of counseling services, educational offerings, and organizational impact.
Community Programs & Events
- Provide leadership for community education initiatives, workshops, awareness campaigns, and signature organizational events.
- Establish standards and processes for planning, implementing, and evaluating outreach activities.
- Develop innovative programming designed to engage underserved populations and increase community access to behavioral health services.
- Ensure outreach initiatives align with organizational objectives and measurable outcomes.
Leadership & Team Development
- Recruit, train, mentor, and supervise marketing/outreach personnel, interns, and volunteers.
- Foster a culture of collaboration, accountability, service excellence, and mission alignment.
- Provide ongoing coaching and professional development opportunities for clinicians to further market their services and specialties.
- Monitor departmental performance and implement continuous improvement initiatives.
Data, Analytics & Reporting
- Establish systems to track outreach effectiveness, referral activity, partnership engagement, and community impact.
- Analyze engagement metrics and make data-driven recommendations to improve performance.
- Prepare executive reports, board presentations, strategic planning updates, and grant-related documentation.
- Monitor progress toward outreach goals and organizational objectives.
Community Advocacy
- Champion mental health awareness and access throughout the community.
- Represent the organization's interests with civic, healthcare, educational, and faith-based partners.
- Promote initiatives that reduce stigma and increase awareness of behavioral health resources.
- Serve as a trusted resource and connector among community stakeholders.
QUALIFICATIONS
Education
- Bachelor's degree in Business Administration, Marketing, Communications, Nonprofit Management, Public Health, Social Work, Healthcare Administration, or related field required.
- Master's degree preferred.
Experience
- Minimum of 5-8 years of progressive experience in community relations, outreach, business development, nonprofit leadership, healthcare administration, marketing, or related field.
- Minimum of 3-5 years of leadership or supervisory experience.
- Demonstrated success building strategic partnerships and leading community engagement initiatives.
- Experience presenting to executive leaders, boards, community stakeholders, and large audiences preferred.
Knowledge, Skills & Abilities
- Strong strategic planning and leadership capabilities.
- Exceptional relationship-building and networking skills.
- Advanced presentation, public speaking, and communication abilities.
- Experience developing and managing organizational partnerships.
- Ability to analyze data, identify trends, and translate findings into strategic action.
- Proven project management and team leadership skills.
- Strong business acumen and understanding of nonprofit growth strategies.
- Commitment to the mission and values of The Summit Counseling Center.
WORK ENVIRONMENT
- Combination of office, community-based, and remote work environments.
- Frequent local travel is required for community meetings, partnership development, events, and presentations.
- Frequent evening and weekend responsibilities related to outreach activities and organizational representation.
EQUIPMENT AND APPLICATIONS
- Computers and peripheral equipment.
- Microsoft Office 365 (Outlook, SharePoint, MS Teams, Excel, etc.), Valant EHR, Blackbaud DRM and other designated software applications.
- Telephones, copiers, and other office equipment.
JOB CONDITIONS: (SEE EXAMPLES BELOW)
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the associate is:
- Frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk and hear.
- Occasionally required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl.
- Occasionally lift and/or move up to 30 pounds.
- While performing the duties of this job, the associate may be occasionally exposed to fumes or airborne particles and toxic or caustic chemicals.
- Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus.
- The noise level in the work environment is usually low.
*It should be noted that this position has a Bona-Fide Occupational Qualification (BFOQ) in the area of religion in compliance with U.S. Code Title 29, Chapter 14, Section 623. Since the mission of the Center is to integrate faith and therapy within the counseling process from the point of view of an adherent of Christian faith, the position requires the willingness to perform this service for clients and to demonstrate adherence to Christian faith by evidence of regular participation in and/or leadership within a Christian community of faith.