Director of Communications & Marketing

Christian Herald Association Inc.; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

The Bowery Mission in New York, NY seeks a Director of Communications and Marketing to lead our communications, marketing, and public relations strategies, amplifying impact through storytelling, media outreach, and digital engagement. You will shape branding, materials, and messaging to advance our mission.

You will oversee media relations, crisis communications, internal/external communications, and stakeholder engagement, collaborating across teams to promote social justice on homelessness,

Qualifications

• 5–7+ years of experience in communications, marketing, or public relations (nonprofit or advocacy preferred).
• Bachelor’s degree; relevant graduate/continuing education a strong plus.
• Strong writing, editing, and storytelling skills with a proven ability to craft compelling narratives.

Responsibilities

• Develop and implement a comprehensive communications strategy aligned with The Bowery Mission’s mission and goals.
• Manage and grow The Bowery Mission’s digital presence and online engagement.
• Oversee design, production, and distribution of marketing, fundraising, and promotional materials.
• Manage PR agencies, consultants, and relationships with media outlets and influencers.
• Serve as spokesperson when needed and prepare leaders for media opportunities.
• Monitor coverage and lead crisis communications when necessary.
• Collaborate with subject-matter experts to craft and distribute mission-aligned content.
• Oversee social media channels and website content.
• Develop messaging on homelessness, hunger, and food policy issues.
• Mobilize public support through digital tools and social media.
• Develop and execute The Bowery Mission’s internal communications strategy.
• Promote collaborative storytelling and alignment across departments.
• Lead production of quarterly impact reports and annual reports.
• Design organizational signage and collateral.
• Provide leadership to communications staff, consultants, and interns.
• Track and analyze communications metrics to drive continuous improvement.

Skills

Writing

Editing

Storytelling

Digital Marketing

Social Media

Website Content

Media Relations

Crisis Communications

Advocacy Campaigns

Project Management

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Canva

Google Analytics

Job description

The Bowery Mission is a Christian, faith-based organization committed since the 1870s to serving people experiencing homelessness, hunger, and poverty. The Bowery Mission meets essential needs and creates transformative communities with men, women, children, and families in New York so that we can together overcome homelessness and poverty and flourish.

As a key member of the Development Team, the Director of Communications and Marketing will lead our organization’s communications, marketing, and public relations strategies. This leader will amplify The Bowery Mission’s impact, engage key stakeholders, and promote our mission through compelling storytelling, media outreach, digital engagement, and strategic partnerships. The ideal candidate is a collaborative strategist and skilled communicator who thrives in a dynamic, mission-driven environment and is passionate about advancing justice on issues of homelessness, hunger, and poverty.

Specific responsibilities include but are not limited to:

Strategic Communications & Branding

• Develop and implement a comprehensive communications strategy aligned with The Bowery Mission’s mission and goals.
• Manage and grow The Bowery Mission’s digital presence and online engagement.
• Oversee design, production, and distribution of marketing, fundraising, and promotional materials.

Media & Public Relations

• Manage PR agencies, consultants, and relationships with media outlets and influencers.
• Serve as spokesperson when needed and prepare leaders for media opportunities.
• Monitor coverage and lead crisis communications when necessary.

External Communications

• Collaborate with subject-matter experts to craft and distribute mission-aligned content.
• Oversee social media channels and website content.
• Develop messaging on homelessness, hunger, and food policy issues.
• Mobilize public support through digital tools and social media.

Internal Communications & Stakeholder Engagement

• Develop and execute The Bowery Mission’s internal communications strategy.
• Promote collaborative storytelling and alignment across departments.

Organizational Collaboration

• Lead production of quarterly impact reports and annual reports.
• Design organizational signage and collateral.
• Provide leadership to communications staff, consultants, and interns.
• Track and analyze communications metrics to drive continuous improvement.

Requirements:

• Embrace's the organization’s Statement of Faith.
• 5–7+ years of experience in communications, marketing, or public relations (nonprofit or advocacy preferred).
  
• Bachelor’s degree; relevant graduate/continuing education a strong plus.
• Strong writing, editing, and storytelling skills with a proven ability to craft compelling narratives.
• Experience managing digital marketing, social media, and website content.
• Knowledge of media relations, crisis communications, and advocacy campaigns.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in design and analytics tools (e.g., Adobe Creative Suite, Canva, Google Analytics) a plus.
• Passion for food justice, social equity, and community-based solutions.

Preferred:

• Communication Skills: Exceptional writing and verbal skills; ability to adapt messaging for diverse audiences.
• Teamwork & Collaboration: Builds strong partnerships across internal teams and external stakeholders.
• Strategic Thinking: Aligns communications efforts with organizational goals and anticipates trends.
• Adaptability: Thrives in a dynamic environment with shifting priorities.
  

Salary commensurate with relevant education & experience: $115,000 - $125,000 annually.

Due to the number of applications, we receive, we are only able to respond to qualified candidates who are selected for interviews. We sincerely appreciate all candidates for their interest in The Bowery Mission.