Director of Communications & MarComm Strategy

American Alliance of Museums; Washington, Baltimore (District of Columbia, MD); On-site; USD 90,000 - 115,000; Full time

Job summary

American Alliance of Museums (AAM) seeks an Assistant Director of Communications to advance its communications strategy within the Marketing & Digital Experience team. Reporting to the AVP of Marketing & Digital Experience, you will lead editorial, storytelling, and campaigns across social media, email, web, and media relations.

The role emphasizes strategic leadership (70%) and cross-team coordination (30%), with responsibilities from press materials to executive communications.

Qualifications

• 5+ years in communications, public relations, marketing communications, or related field.
• Exceptional writing, editing, and storytelling skills for audience-centered communications.
• Experience developing and evaluating integrated, multi-channel strategies.
• Excellent organizational and project-management skills across priorities and deadlines.
• Experience supervising staff or communications professionals.
• Experience managing integrated editorial or communications calendars.
• Familiarity with email marketing, media relations, and analytics platforms.
• Experience with organic social media strategies and museum or cultural organization exposure a plus.

Responsibilities

• Shape and execute AAM's communications, editorial, and storytelling strategy across channels.
• Lead campaigns for Museum Practice, Advocacy, Community, and other priorities.
• Coordinate execution across web, email, social, publications, and earned media.
• Provide strategic communications leadership for advocacy and public outreach efforts.
• Develop executive leadership communications in partnership with the AVP.
• Extend AAM's stories through diverse channels and formats.
• Lead day-to-day media relations and respond to press inquiries.
• Oversee press materials, pitches, and proactive media opportunities.
• Collaborate with colleagues to translate strategies into high-quality work.

Skills

Strong writing

Public relations

Campaign management

Editorial planning

Project management

Team leadership

Social media strategy

Storytelling

Analytics familiarity

Tools

Email marketing platforms

Analytics platforms

Media monitoring tools

Job description

American Alliance of Museums (AAM) seeks an Assistant Director of Communications to advance its communications strategy within the Marketing & Digital Experience team. Reporting to the AVP of Marketing & Digital Experience, you will lead editorial, storytelling, and campaigns across social media, email, web, and media relations.

The role emphasizes strategic leadership (70%) and cross-team coordination (30%), with responsibilities from press materials to executive communications.