Director of Communications & Brand Strategy

National Ready Mixed Concrete Association; Alexandria (VA); On-site; USD 120,000 - 150,000; Full time

Job summary

National Ready Mixed Concrete Association (NRMCA) seeks a Director of Communications to advance its external presence and brand. You will report to the Senior VP, Communications and Marketing, shaping messaging and leading content across media, digital platforms, and print publications.

The role requires eight+ years in communications, nonprofit or trade association experience, and strong writing, editing, and project-management skills.

Qualifications

• Bachelor's degree in communications, public relations, journalism, marketing, or related field preferred.
• Minimum of eight years of progressive experience in communications, public relations, marketing, journalism, or related roles.
• Experience in a trade association, membership organization, nonprofit, or similarly complex organization preferred.
• Strong writing, editing, visual communications, branding, marketing, electronic communications, media relations, and social media knowledge.
• Strong understanding of digital communications strategy, website management, analytics, audience engagement, social media strategy, and integrated planning.
• Experience managing agency relationships, external vendors, and consultants.
• Exceptional written and verbal communication with ability to translate priorities into audience-friendly messaging.
• Strong time management and deadline-driven writing capabilities.
• Proven ability to collaborate effectively in a team environment.
• Proven ability to operate effectively in a highly collaborative environment.

Responsibilities

• Collaborate with Senior VP to develop and execute communications plans and refine key messages and materials.
• Draft, edit, coordinate, and deliver strategic messages across channels for the Association.
• Oversee publication of weekly e-news and quarterly Concrete InFocus as editor-in-chief.
• Manage relationships and production schedules with publishing and website vendors.
• Research information across divisions to craft enterprise narratives aligned with branding.
• Draft press releases, articles, speeches, talking points, fact sheets, emails, and social posts.
• Ensure messaging reinforces the mission, priorities, and member value proposition.
• Perform other duties as assigned.

Skills

Written communication

Verbal communication

Media relations

Branding

Digital communications

Content development

Analytics

Project management

Editorial experience

Stakeholder collaboration

Education

Bachelor's degree in communications, public relations, journalism, marketing, or related field

Job description

National Ready Mixed Concrete Association (NRMCA) seeks a Director of Communications to advance its external presence and brand. You will report to the Senior VP, Communications and Marketing, shaping messaging and leading content across media, digital platforms, and print publications.

The role requires eight+ years in communications, nonprofit or trade association experience, and strong writing, editing, and project-management skills.