Director of Communications

Private Club Marketing; Washington (District of Columbia); On-site; USD 120,000 - 210,000; Full time

Job summary

Private Club Marketing in Washington DC is seeking a Director of Communications to lead our luxury branding and member communications initiatives. You will craft campaigns that resonate with high-net-worth audiences and manage digital and print channels.

You will translate a club's culture into compelling storytelling, collaborate with marketing leadership, and drive strategic communications for private clubs and premium hospitality brands.

Qualifications

• Experience crafting campaigns for luxury brands and high-net-worth audiences.
• Ability to manage digital and print channels.
• Experience translating a club's culture into storytelling.

Responsibilities

• Lead communications strategy for the club and its members.
• Oversee digital and print campaigns across channels.
• Collaborate with marketing and leadership teams.

Skills

Luxury branding

Communications strategy

Team leadership

Multi-channel marketing

Job description

Washington DC Private Club Posted September 15, 2026

Department

Marketing

Private Club

Location

Washington DC

Posted

Sep 15, 2026

Axelon is seeking a Director of Communications to join their team in Washington DC.

This marketing role requires a professional who understands the nuances of luxury brand positioning and member communications. The ideal candidate will have experience crafting campaigns that resonate with high-net-worth audiences, managing digital and print channels, and translating a club's unique culture into compelling brand storytelling.

Private clubs continue to see strong demand as professionals seek exclusive communities that offer connection, wellness, and lifestyle experiences beyond the ordinary.

The Membership Council

A professional community for membership directors, marketing leaders, and general managers at private clubs, luxury resorts, and HNW-focused hospitality brands. Get the resources, connections, and visibility that used to require decades of tenure.

Members gain direct access to Private Club Marketing's network of 17,000+ clubs, luxury properties, and hospitality professionals — the same organizations and decision-makers we advise, consult, and partner with every day.

When a club or property we work with is hiring, Membership Council members get a direct referral from our team.

• Monthly Marketing PlaybooksSeasonal campaign templates, retention tactics, onboarding sequences, and content calendars designed for private clubs — ready to execute


• Peer RoundtablesMonthly conversations with GMs, membership directors, and industry leaders. Real talk about what's working, what's not, and what's next — from October 2026


• Instagram Engagement GroupAn exclusive group of club professionals supporting each other's content with authentic engagement to boost reach and visibility


• Industry BenchmarkingThe 2026 Private Club Benchmark Report on dues, waitlists, initiation, and marketing spend, available now. Club-by-club comparison data from October 2026


• Job Board & Career ReferralsAccess to private club job listings nationwide today, plus direct referrals from PCM's network when partner clubs are hiring from September 2026


• Network of Established ProfessionalsConnect with GMs, directors, board members, and executives across private clubs, luxury hospitality, and premium lifestyle brands

Built for professionals in private clubs, luxury hospitality, resort communities, and HNW-focused brands who want the resources and relationships to lead at the highest level.

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