Director of Communications

Private Club Marketing; Charlotte (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Charlotte Hornets is seeking a Director of Communications in Charlotte, NC. This marketing leadership role demands deep experience in luxury brand positioning, communications strategy, and audience storytelling for a high-net-worth member base.

The ideal candidate will craft campaigns across digital and print channels, translating club culture into compelling narratives that resonate with members and supporters. This on-site role centers on elevating the franchise’s visibility and engagement.

Qualifications

• The ideal candidate will have experience crafting campaigns that resonate with high-net-worth audiences,
• Managing digital and print channels to ensure consistent brand messaging across all touchpoints
• Translating a club’s unique culture into compelling brand storytelling that elevates the franchise

Responsibilities

• Develop and oversee campaigns that reflect luxury brand positioning for member communications.
• Coordinate multi-channel communications across digital and print platforms to engage the club’s audience.
• Lead messaging strategy to narrate the club’s culture and lifestyle to members and prospects.

Job description

Charlotte, NC Private Club Posted August 16, 2026

Department

Marketing

Private Club

Location

Charlotte, NC

Posted

Aug 16, 2026

Charlotte Hornets is seeking a Director of Communications to join their team in Charlotte, NC.

This marketing role requires a professional who understands the nuances of luxury brand positioning and member communications. The ideal candidate will have experience crafting campaigns that resonate with high-net-worth audiences, managing digital and print channels, and translating a club’s unique culture into compelling brand storytelling.

Private clubs continue to see strong demand as professionals seek exclusive communities that offer connection, wellness, and lifestyle experiences beyond the ordinary.