Director of Commercial Strategy

S&S Activewear; United States; Remote; USD 155,000 - 240,000; Full time

Job summary

S&S Activewear is seeking a Director of Commercial Strategy to lead the development and execution of our commercial strategy across various sales channels. The ideal candidate will have extensive experience in commercial strategy, team management, and strong analytical capabilities, driving business growth in the retail apparel sector.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 10+ years of experience in commercial strategy or sales operations.
• 3+ years of team management experience.
• Strong business acumen and analytical capabilities.

Responsibilities

• Lead the creation and execution of the commercial strategy across channels.
• Manage a team of Commercial Strategists and analysts.
• Align channel priorities with corporate goals.

Skills

Communication

Analytical Skills

Leadership

Sales Enablement

Cross-functional Collaboration

Education

Bachelor’s degree in Business or Marketing

MBA

Tools

Power BI

Tableau

SQL

Microsoft Office Suite

Job description

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ABOUT US

S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation.

Our success has compounded since the Company’s humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes. We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability.

ABOUT THE ROLE

The Director of Commercial Strategy leads the ideation, development and execution of the company’s commercial strategy across all sales channels. Leveraging “The Way” and working closely with other commercial leaders (e.g., Pricing, Merchandising, Marketing, Sales) and the Corporate strategy team, this individual leads a team of Commercial Strategists, Analysts, and Channel Managers to create a long-term growth strategy and to identify key opportunities to activate that strategy in the market and through the product portfolio. The Channel Managers will ensure that the organization is equipped with the tools, data, playbooks, programs, and customer solutions necessary to activate the go-to-market strategy, leveraging the appropriate products to win across diverse customer segments. The Commercial Strategy Director is responsible for aligning channel priorities with corporate goals, optimizing channel-specific product and brand strategies, and driving initiatives that enhance sales team effectiveness and customer engagement, including the development and maintenance of a competitive and aligned compensation structure. Director of Commercial Strategy will have frequent interactions with marketing and merchandising resources to understand portfolio positioning and needs, along with the Sales organization to identify relevant activities and collateral to drive selected strategy and objectives.

Qualified candidates must possess excellent communication and presentation skills, be comfortable interacting with sales leadership, customers and internal collaborating teams, and have a demonstrated ability to analyze data to identify strategic and tactical opportunities to grow the business.

Monday-Friday, Full-Time, Exempt

Remote Available

WHAT YOU WILL DO

Strategic Leadership

• Lead the creation and execution of the commercial strategy (The S&S Way for Customer Growth) across channels including retail, strategic accounts, team/uniform resellers, and e-commerce.
• Define and manage segmentation strategies to address differing customer needs within each channel.
• Serve as a cross-functional leader connecting Sales, Merchandising, Marketing, Pricing and Supply Chain teams to align business goals.
• Link the commercial strategy to corporate goals and objectives and support regular strategic plan development, annual operating plan, quarterly planning, monthly operating review and ad hoc reporting cadence.
• Communicate performance insights and strategic priorities to senior leadership.
• Partner with Corporate Strategy in assessing and integrating the Biz Dev pipeline
• Manage and mentor a team of Commercial Strategy resources in the creation and delivery of the annual commercial plan/strategy.
• Oversee and mentor a team of Channel Managers responsible for driving enablement across key customer groups.
• Set priorities, KPIs, and development plans for the team, fostering a high-performance, insights-driven culture.
• Oversee the development of strategic channel playbooks, sales enablement tools, customer programs, promotional calendars, and customer solutions.
• Support top-to-top meeting preparation and strategic account and supplier planning in partnership with sales and merchandising leadership.
• Collaborate with Merchandising to ensure the right product assortments, bundles, and brands are matched to the appropriate segments.
• Develop and update the sales compensation model, incentive strategy, and related programs

Analytics & Insights

• Drive a data-informed commercial strategy by utilizing performance tracking, segmentation analytics, and whitespace identification.
• Guide the team in deriving insights / partnering with Commercial Analytics to inform decision-making across product, sales, and marketing functions.
• Partner with Revenue Management and Merchandising to use data to shape pricing, promotional, and assortment strategies by channel.
• Partner with senior stakeholders in Marketing, Planning, and Product to influence long-term assortment strategy, brand development, and demand planning.
• Ensure cross-functional alignment on new product introductions, major campaigns, and trade program investments.

WHAT WE'RE LOOKING FOR

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 10+ years of experience in commercial strategy, channel development, or sales operations, preferably in a B2B distributor or consumer products environment.
• 3+ years of experience managing teams, including both commercial roles and analytical functions.
• Strong business acumen with the ability to translate strategy into action.
• Advanced analytical capabilities and comfort with BI tools (e.g., Power BI, Tableau, SQL).
• Expertise in sales enablement, customer segmentation, and go-to-market execution.
• Exceptional leadership, communication, coaching, team development, and cross-functional collaboration skills.

Preferred

• Experience in the decorated apparel, promotional goods, or mass customization sectors.
• Deep understanding of B2B2C value chains and multi-channel sales models.
• Strategic account engagement and joint business planning success.
• Working knowledge of Microsoft Office Suite
• Familiarity with CRM tools and processes

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or listen.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Reasonable accommodation may be made to enable people with disabilities to perform the essential functions.

Equal Opportunity Employer

S&S Activewear welcomes people of all backgrounds and experiences and are committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer and is committed to providing equal opportunity for all employees and applicants. We conduct business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. Our policy is to recruit, hire, train, promote, assign, transfer, and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. S&S participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S. This job offer is contingent upon the completion of a satisfactory background check.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and General Business

• Industries

  Retail Apparel and Fashion, Wholesale, and Warehousing and Storage

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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