Director of Catering Sales

Auberge; Florida; On-site; USD 110,000 - 170,000; Full time

Job summary

Auberge Collection LLC in Hallandale Beach, Florida seeks a Director of Catering Sales to lead our catering sales strategy. You will cultivate client relationships, design unforgettable culinary experiences, and drive revenue across Shell Bay’s luxury events.

You will partner with clients and internal teams to plan menus, budgets, staffing, and flawless execution, while leveraging data to optimize profitability and guest satisfaction in a fast-paced luxury hotel environment.

Qualifications

• Associate’s degree or higher in business, event coordinating, culinary arts, hospitality, or a related field.
• Proven track record of building and maintaining relationships that result in sales.
• Experience in a luxury hotel or environment preferred.

Responsibilities

• Cultivate and maintain relationships with clients, understanding their event needs to drive repeat business.
• Generate leads, negotiate contracts, and close catering sales through strategic marketing and promotions.
• Collaborate with clients and internal teams to plan menu, logistics, staffing, and event execution.
• Develop catering budgets, pricing structures, and ensure profitability while meeting quality standards.
• Conduct post-event evaluations and implement improvements based on client feedback.

Skills

Sales

Relationship building

Event coordination

Hospitality knowledge

Education

Associate’s degree or higher in business, event coordinating, culinary arts, hospitality, or a related field

Job description

Company Description

Along Florida’s Gold Coast, immaculate sandy beaches stretch endlessly along the Atlantic Ocean, as if standing sentry to a life well lived. Tucked down a palm-tree lined driveway in Hallandale Beach, ornate gates open onto Shell Bay, Auberge Collection, a sprawling retreat spread over 120 sun-drenched acres just north of Miami. With a Greg Norman-designed championship golf course, a world-class racquet club, and a private yacht club, play at Shell Bay is optimized, peak performance is prized, and the potential for pleasure under the clear, blue South Florida skies is endless. Debuting in 2027, Shell Bay will define a coveted new lifestyle within a private club setting with a boutique 60 guest room hotel and 108 bespoke private residences.

Job Description

Where your passion for hospitality and knack for event planning will shine. As the driving force behind our catering sales efforts, you'll craft unforgettable experiences, turning dreams into reality for our clients and guests alike as our Director of Catering Sales.

Technical Mastery; Subject matter, expertise, quality, influence

• Knows the technical aspects of the job and applies subject matter expertise critical to their role, ensuring tasks are performed with confidence, consistency, accuracy, and pride.
• Demonstrates deep insight, anticipates challenges, and influences outcomes through innovation and expert judgment.
• Models excellence and supports others in technical growth.

Meaningful Results; business acumen and commerciality, accountability, sustainable results, data informed

• Drives results by connecting daily decisions to long-term impact and business growth.
• Understands the numbers, the brand, and how to make commercial and guest-centric decisions informed by insight and data.
• Demonstrates a strong will to win, seeking out opportunities, acting with ambition and intention, and striving to achieve meaningful, sustainable results.

Process Precision; consistency, discipline, operational excellence

• Ensure operational rigor by embedding disciplined processes that deliver consistency, quality, and efficiency across all departments.
• Drive continuous improvement by leveraging data, feedback, and best practices to refine systems and elevate the guest experience.

Embrace Change; willingness, adaptability, stability, optimism

• Leads with poise and optimism, even in moments of uncertainty.
• Thrives in ambiguity and leads with clarity in moments of change or challenge.
• Makes confident decisions that balance urgency with care.

Intentional Team Connection; belonging, communication, empathy, teamwork

• Communicates with clarity, empathy, and timeliness to foster understanding and connection.
• Creates a culture where every unique voice matters and every person belongs.
• Builds trust through open dialogue and shared success, ensuring that communication is not just heard, but felt and acted upon.

Elevates Excellence; Feedback, courage, high standards, integrity

• Builds competency by giving others the confidence and ownership to shine.
• Holds self and others accountable to the highest standards.
• Courageously seeks feedback, highly self-aware and looks for opportunities to learn and grow.

What Will You Do

• Cultivate and maintain relationships with clients, understanding their needs, preferences, and event requirements to ensure satisfaction and repeat business.
• Generate leads, negotiate contracts, and close sales for catering services, utilizing marketing strategies and promotional activities to drive revenue growth.
• Collaborate with clients and internal teams to plan and coordinate all aspects of catering events, including menu selection, logistics, staffing, and execution.
• Develop and manage catering budgets, pricing structures, and profit margins, ensuring profitability while meeting client expectations and quality standards.
• Conduct post-event evaluations and gather client feedback to assess satisfaction levels, identify areas for improvement, and enhance future event planning and execution.

Qualifications

• Associate’s degree or above in business, event coordinating, culinary arts, hospitality, or a related field or equivalent experience
• Proven track record of building and maintaining business relationships that result in sales
• Experience in a luxury hotel or environment preferred

Additional Information

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit auberge.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @Auberge and #AlwaysAuberge.

About The Friedkin Group

The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin Group portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com.

Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.