Director of Business Development

PACS Group; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

PACS Group seeks a Marketing Director to lead marketing, public relations, and community outreach for a skilled nursing and post-acute care facility in the San Francisco area. The role aims to increase census, strengthen community relationships, and promote services while supporting resident satisfaction.

You will partner with facility leadership to develop strategies, oversee communications, and ensure privacy compliance.

Qualifications

• Bachelor’s degree from an accredited college or university, or equivalent experience.
• Five years of marketing or public relations experience in a healthcare setting may be accepted in lieu of a degree.
• Previous marketing, public relations, or community outreach experience; healthcare or post-acute care experience is preferred.
• Proficiency in Microsoft Office Suite.
• Strong written and verbal communication skills.
• Excellent organizational, leadership, and interpersonal skills.
• Ability to develop and maintain productive relationships with community partners, referral sources, residents, and families.
• Understanding of confidentiality requirements and applicable privacy regulations.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with facility leadership.

Responsibilities

• Develop, implement, and oversee marketing, public relations, and community outreach strategies to increase census and promote facility services.
• Build and maintain strong relationships with residents, families, referral sources, community organizations, and civic leaders.
• Coordinate promotional activities, community events, and outreach initiatives to increase facility visibility and engagement.
• Ensure all marketing materials, brochures, informational packets, and public communications are accurate and up to date.
• Develop and maintain policies and procedures governing the release of facility, employee, and resident information in compliance with privacy regulations.
• Collaborate with department directors and facility leadership to support marketing initiatives and maintain consistent communication.
• Monitor customer satisfaction and assist with surveys, feedback collection, and service improvement efforts.
• Coordinate internal communications, including newsletters, announcements, bulletin boards, and committee updates.
• Work with local media to highlight facility achievements, new programs, and community involvement.
• Monitor media coverage and communicate relevant public relations matters to the Administrator.
• Support activity and social services departments with creative materials, publications, and resident engagement programs.
• Assist with staff orientation, in-service training, and education related to marketing, public relations, and communication policies.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Maintain strict confidentiality of resident information and protected health information (PHI).
• Promote resident rights, a positive resident experience, and a welcoming, respectful environment throughout the facility.
• Participate in committees and perform other duties as assigned by the Administrator.

Skills

Marketing

Public relations

Relationship building

Written and verbal communication

Leadership

Project management

Confidentiality

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Office Suite

Job description

About the Opportunity

We are seeking an experienced and creative Marketing Director to lead marketing, public relations, and community outreach efforts at our skilled nursing and post-acute care facility. This role is essential to increasing facility census, strengthening community relationships, promoting our services, and maintaining a positive reputation. The ideal candidate is a strong communicator and relationship builder who can develop effective marketing strategies, lead outreach initiatives, and collaborate with facility leadership to support growth and resident satisfaction.

Position Details

Position: Marketing Director

Schedule: Full-Time

Industry: Skilled Nursing & Post-Acute Care

Key Responsibilities

• Develop, implement, and oversee marketing, public relations, and community outreach strategies to increase census and promote facility services.
• Build and maintain strong relationships with residents, families, referral sources, community organizations, and civic leaders.
• Coordinate promotional activities, community events, and outreach initiatives to increase facility visibility and engagement.
• Ensure all marketing materials, brochures, informational packets, and public communications are accurate and up to date.
• Develop and maintain policies and procedures governing the release of facility, employee, and resident information in compliance with privacy regulations.
• Collaborate with department directors and facility leadership to support marketing initiatives and maintain consistent communication.
• Monitor customer satisfaction and assist with surveys, feedback collection, and service improvement efforts.
• Coordinate internal communications, including newsletters, announcements, bulletin boards, and committee updates.
• Work with local media to highlight facility achievements, new programs, and community involvement.
• Monitor media coverage and communicate relevant public relations matters to the Administrator.
• Support activity and social services departments with creative materials, publications, and resident engagement programs.
• Assist with staff orientation, in-service training, and education related to marketing, public relations, and communication policies.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Maintain strict confidentiality of resident information and protected health information (PHI).
• Promote resident rights, a positive resident experience, and a welcoming, respectful environment throughout the facility.
• Participate in committees and perform other duties as assigned by the Administrator.

Qualifications

• Bachelor’s degree from an accredited college or university, or equivalent experience.
• Five years of marketing or public relations experience in a healthcare setting may be accepted in lieu of a degree.
• Previous marketing, public relations, or community outreach experience; healthcare or post-acute care experience is preferred.
• Proficiency in Microsoft Office Suite.
• Strong written and verbal communication skills.
• Excellent organizational, leadership, and interpersonal skills.
• Ability to develop and maintain productive relationships with community partners, referral sources, residents, and families.
• Understanding of confidentiality requirements and applicable privacy regulations.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with facility leadership.

Physical Requirements

• Occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly sit, stand, walk, talk, read, and hear.
• Frequently use office equipment, including copiers, scanners, telephones, and calculators.
• May be required to assist with resident evacuation during emergencies.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Why Join Our Team?

Join a team dedicated to providing quality care and building meaningful relationships with residents, families, and the surrounding community. As Marketing Director, you will have the opportunity to make a direct impact on facility growth, community engagement, and the overall resident experience.

We are an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic.

PACS is revolutionizing the delivery and leadership of post-acute healthcare and support services across the country. Originally founded in 2013, the organization now consists of hundreds of independent operating subsidiaries, as well as ancillary and support services. We bring a proven model of mission-driven care that balances access to a national network of support and resources with local decision making. In addition, PACS helps connect exceptional people with premier healthcare careers across the country. We focus on finding innovative and effective team members based on their qualifications, experience, geographic preferences, and personality fit with the existing facility staff and culture. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic. Employment decisions are based on qualifications, merit, and business needs.