Director of Business Development

GuideWell Care; Ocala (FL); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player in healthcare is seeking a dynamic Chief Marketing Officer to lead innovative marketing initiatives. This role offers the opportunity to shape the brand identity and drive membership growth through strategic marketing, community engagement, and digital campaigns. The ideal candidate will have a strong background in healthcare marketing and a passion for enhancing member experiences. Join a forward-thinking team dedicated to revolutionizing healthcare delivery and making a real impact in the community. If you are ready to take on a leadership role and drive meaningful change, this position is perfect for you.

Qualifications

• 5+ years of marketing experience, preferably in healthcare or luxury services.
• Strong understanding of digital marketing and lead generation tools.

Responsibilities

• Develop and execute comprehensive marketing strategies for membership growth.
• Build partnerships and organize community engagement events.

Skills

Digital Marketing

Brand Management

Community Engagement

Lead Generation

Public Relations

Event Planning

Excellent Communication Skills

Education

Bachelor’s degree in Marketing

Master’s degree (preferred)

Tools

Google Ads

Email Marketing Tools

Job description

Chief Marketing Officer

About GuideWell Care, LLC

GuideWell Care, LLC is a premier Direct Concierge Health practice dedicated to providing personalized, high-touch healthcare for individuals seeking a more proactive and accessible approach to their well-being. Our members receive 24/7 access to their physician, same-day appointments, extended consultations, and a full suite of preventive and wellness services.

Position Overview

The Marketing Director will be responsible for developing and implementing strategic marketing initiatives to enhance brand awareness, attract and retain members, and position GuideWell Care as the premier Direct Concierge Health provider. This role involves a mix of digital marketing, brand management, community engagement, and business development strategies.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and execute a comprehensive marketing strategy to drive membership growth and increase brand recognition.
• Establish and maintain the GuideWell Care brand identity across all platforms, ensuring consistency in messaging and design.
• Work directly with CIO on compelling marketing materials, including brochures, digital ads, website content, and promotional videos.
• Oversee public relations efforts, including press releases, media outreach, and physician thought leadership opportunities.
• Oversee and optimize the practice’s website for lead generation and user experience.
• Oversee digital advertising campaigns (Google Ads, social media, email marketing) to attract potential members with CIO.
• Develop and execute content marketing strategies, including blogs, newsletters, and video content with CIO.
• Track, analyze, and report on key performance metrics to optimize marketing efforts.

Community Engagement & Networking

• Build partnerships with local businesses, corporate wellness programs, and professional organizations to increase brand exposure.
• Organize events, webinars, and health seminars to educate prospective members and engage the community.
• Develop referral programs with existing members and healthcare providers to drive organic growth.

Membership Growth & Retention

• Create targeted marketing campaigns to acquire new members and maintain strong retention rates.
• Develop personalized onboarding experiences for new members to ensure seamless integration into the practice.
• Conduct surveys and analyze member feedback to improve engagement and satisfaction.

Sales & Business Development

• Collaborate with the leadership team to establish membership goals and pricing structures.
• Provide sales support by developing lead nurturing campaigns and assisting with membership consultations.
• Work closely with the clinical team to align marketing strategies with patient care objectives.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 5+ years of experience in marketing, preferably in healthcare, luxury services, or membership-based organizations.
• Strong understanding of digital marketing, lead generation, and other tools.
• Experience in event planning, public relations, and community outreach.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for healthcare and an understanding of concierge medicine is a plus.

How to Join GuideWell Care as a Member

Becoming a GuideWell Care member is simple and designed to provide a seamless experience:

• Schedule a Consultation: Prospective members can schedule an introductory call or in-person meeting with our team to discuss their healthcare needs and learn more about our services.
• Choose a Membership Plan: GuideWell Care offers various membership options tailored to individual and family needs, covering primary care, wellness services, and personalized health planning.
• Complete the Enrollment Process: Once a membership plan is selected, members complete a brief application and set up their payment plan.
• Enjoy Direct Concierge Care: Members gain immediate access to personalized healthcare, 24/7 physician availability, same-day appointments, and proactive wellness services.

GuideWell Care, LLC is an equal opportunity employer and values diversity in our team. If you're a passionate marketing professional with a knack for strategy, branding, and lead generation, we’d love to hear from you!

Apply today and help us revolutionize the way healthcare is delivered.

You may also submit your resume to: [e-mail]

If you'd like to speak with a member about this position, you may call: 352-644-8742

Seniority level: Director

Employment type: Full-time

Job function: Business Development and Sales

Industries: Hospitals and Health Care