Director of Business Development

The Carolina Center For Behavioral Health; Greer (SC); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Career development

401(k) with company match

Paid time off

Medical, dental, vision

Job summary

The Carolina Center for Behavioral Health in Greenville, South Carolina is seeking a Director of Business Development to lead Sales, Marketing, and Customer Service within the Marketing Department.

This role drives the organization’s continuum of care utilization through strategic marketing, builds a robust referral network, and partners with internal teams and payers to advance growth, branding, and patient access. Travel may be required to support opportunities and initiatives.

Qualifications

• Bachelor’s degree in marketing, business or related field required.
• Master’s Degree preferred.
• Three to five years minimum documented experience in referral development, account management, sales growth, and physician relationships.
• Must possess a valid Driver's License.
• Knowledge of Upstate South Carolina and Western North Carolina behavioral health marketplace and referral sources.

Responsibilities

• Oversee development and growth of profitable new business opportunities and marketing strategies.
• Liaise between the facility and payer entities under CEO/CFO direction.
• Develop relationships with referral sources and maintain a personal book of business with weekly face-to-face contacts.
• Analyze target markets and align account managers to opportunities.
• Maintain knowledge of target markets and referral sources status.

Skills

Sales

Marketing strategy

Customer relations

Account management

Leadership

Education

Bachelor's degree in marketing, business or related field

Master's degree preferred

Tools

CRM software

Microsoft Excel

Job description

The Carolina Center for Behavioral Health is currently looking for a Director of Business Development to join our team of dedicated professionals.

Responsibilities

The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake. Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the CEO/Managing Director.

Who We Are

The Carolina Center for Behavioral Health is a 156-bed private behavioral health system located on 13 acres in the Greenville, South Carolina Area. Specializing in psychiatric programs and substance abuse treatments such as detox and rehab, The Carolina Center serves Greenville, Spartanburg, Anderson, and areas throughout South Carolina and western North Carolina. Programs are available at various levels of care to accommodate the severity of every patient’s condition: inpatient, partial hospitalization, and intensive outpatient treatment. To learn more visit: https://thecarolinacenter.com/.

Who You Are

It’s the opportunity to make a difference that drives you. It's taking the time to really listen to a patient so you can do your best to help. It's the camaraderie among professionals who push you further than you ever thought you could go. You are as equally diligent and attentive during quiet times as you are in a crisis situation. You are a highly empathetic individual with a high level of emotional and social intelligence. Your satisfaction comes from a patient’s noticeable progress or a sincere word of thanks from your patient's family. It's these experiences that solidify your dedication to helping others.

Summary Of Job Duties

The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake. Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the CEO/Managing Director.

Essential Job Functions

• Oversee the development and growth of profitable new business opportunities. Develop and implement marketing strategies to assist the facility in meeting business objectives.
• Serves as the liaison, under the direction of the CEO and CFO, between the facility and payer entities and in a manner consistent with corporate expectations.
• Make contacts with referral sources and establishes appropriate professional relationships with potential and current referral sources. The Director of Business Development is expected to maintain a personal “book of business” and make face‑to‑face field‑based contacts weekly, exclusive of field coaching ride‑alongs.
• Strategically analyzes and designates target markets for account managers and territory/account assignments, considering the strengths and weaknesses of each account manager. Ensure that expertise and personal style of team members are insightfully matched to prospective referral sources.
• Maintains a general working knowledge of the target markets utilized for referrals, as well as comprehensive knowledge of the status of specific target markets.

Benefit Highlights

• Career development opportunities
• Competitive Compensation
• Excellent Medical, Dental, Vision and Prescription Drug Plan
• 401(K) with company match and discounted stock plan
• Generous Paid Time Off

Qualifications

• Education: Bachelor’s degree in marketing, business or related field required. Master’s Degree preferred
• Experience: Prior marketing and/or sales experience within a behavioral healthcare setting preferred. Three to five years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.
• Additional Requirements: Must posess a valid Driver's License. Prefer knowledge of Upstate South Carolina and Western North Carolina behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment, and age-specific programming. Must possess demonstrated business development concepts, sales abilities, competency in computer usage, and excellent written and oral communicaton skills; knowledge of and skills in application of marketing and sales principals; creativity and flexibility; skills in data collection analysis and interpretation; record of adherance to deadlines; customer service skills; willingness to travel, including overnight travel as required.

MACHINES, TOOLS, EQUIPMENT

• Computer and software programs.
• Copy machine.
• Telephone and paging system.
• Policies, procedures, plans and program manuals.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to have full range of mobility in upper and lower body; be able to reach overhead; be able to work in various positions, including stooping, standing, bending over, sitting, kneeling and squatting for extended periods of time; be able to lift, pull and push materials and equipment to complete assigned job tasks; and be able to frequently lift 50-100 pounds of weight throughout the assigned workday.

Ability to express and exchange ideas via spoken language or important spoken instructions to others accurately, sometimes quickly and loudly. Hearing to perceive sound with no less than 40 dBs loss @ Hz,1000 Hz, and 2000 Hz with or without correction; ability to perceive detailed information through oral communication and to make fine discriminations in sound. Perform repetitive motions with wrists, hands and fingers. Work requires a minimum standard of visual acuity with or without correction that will enable people in the role to complete administrative and clerical tasks and visually observe patients on the unit and in therapeutic activities. While worker may possibly be subjected to temperature changes, the worker is generally not substantially exposed to adverse environmental conditions as the work is predominantly inside.

EQUAL EMPLOYMENT OPPORTUNITY

The Carolina Center for Behavioral Health is committed to the principle of Equal Employment Opportunity for all employees and applicants.

It is our policy to ensure that both current and prospective employees are afforded equal employment opportunity without consideration of race, religious creed, color, national origin, nationality, ancestry, age, sex, marital status, sexual orientation or, disability in accordance with local, state and federal laws.