Director of Branding, Alternative Lodging

Delaware North; New York (NY); On-site; USD 132,000 - 179,000; Full time

Job summary

An established industry player is seeking a visionary Global Brand Director to lead the branding efforts for its Alternative Lodging Portfolio. This pivotal role involves crafting and executing a comprehensive brand strategy that aligns with corporate objectives while ensuring brand consistency across diverse markets. The ideal candidate will have a strong background in marketing and brand management, with a proven track record of driving guest satisfaction and commercial success. Join a dynamic team that values innovation and collaboration, and be part of a legacy that spans over a century in hospitality. This is an exciting opportunity to shape the future of a renowned company in the lodging sector.

Benefits

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus

Paid vacation days and holidays

Paid parental bonding leave

Tuition reimbursement

Friends-and-family discounts

Qualifications

• 5+ years of executive experience with strong communication skills.
• 10+ years in brand and marketing strategy for resorts or lodging.

Responsibilities

• Develop and execute a global brand strategy aligned with corporate goals.
• Oversee brand marketing campaigns to drive awareness and engagement.
• Ensure brand consistency and enhance guest experience across properties.

Skills

Brand Strategy Development

Marketing Strategy Execution

Team Management

Data-Driven Marketing

Stakeholder Communication

Education

Bachelor's Degree

Job description

The opportunity

Delaware North is seeking a Director of Branding for our Alternative Lodging Portfolio to join our team in our global headquarters in Buffalo, New York. This Global Brand Director is responsible for the strategic vision, positioning, and performance of the Delaware North Alternative Lodging Brand Portfolio. The Director of Branding role oversees all aspects of brand management, including marketing, operations, product design, guest experience, and brand growth strategies. The role ensures brand consistency across all markets while driving innovation, guest satisfaction, and commercial success.

Pay

Minimum – Anticipated Maximum Base Salary: $132,100 - $178,400 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Develop and execute a long-term global brand strategy aligned with corporate objectives
• Define brand positioning, voice, and identity to ensure consistent messaging and execution across all markets
• Oversee brand architecture and ensure strategic differentiation within the alternative lodging portfolio
• Lead integrated marketing strategies, including digital, social, and traditional media, to drive awareness and demand
• Develop and oversee global brand marketing campaigns that drive awareness, reinforce brand positioning, drive engagement, and support commercial goals
• Ensure alignment between brand marketing and commercial objectives, including revenue and market share growth
• Partner with operations teams to define and enhance the brand’s signature guest experience
• Establish brand standards and ensure consistency across all properties
• Leverage guest insights and feedback to improve service delivery and brand experience; Monitor brand performance through key metrics such as guest satisfaction, RevPAR, and market share (RevPAR Index)
• Drive product innovation, including hotel design, room concepts, F and B, and amenities
• Collaborate with design and development teams to create scalable yet locally relevant experiences
• Ensure brand sustainability initiatives align with guest expectations and corporate ESG goals
• Partner with development teams to expand the brand footprint through new properties and conversions
• Identify market trends and competitive insights to inform brand evolution

More about you

• Bachelor’s degree required
• Minimum of 5 years of experience at the executive level, able to effectively communicate and influence senior leadership
• Minimum of 10 years of experience creating and executing the brand and marketing strategy for multiple resorts, lodging, and/or tour/experience companies.
• Data-driven marketing-focused experience required
• Ability to work across a matrixed organization with multiple key stakeholders in a collaborative manner
• Proven ability to manage and develop a team

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.