Director of Brand Marketing

Pepper Home; Austin (TX); Presencial; USD 150.000 - 175.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Paid parental leave

Generous PTO

Employee discounts

Career development

Descripción de la vacante

Pepper Home is seeking a strategic and highly creative Director of Brand Marketing to shape how customers discover, understand, and connect with the brand. Reporting to the CEO, this hands-on leader will drive integrated brand strategies across campaigns, launches, PR, partnerships, influencer programs, and experiential activations.

The role requires 8+ years of brand marketing experience, cross-functional leadership, and an ability to translate business priorities into compelling stories and

Formación

• 8+ years of brand marketing experience in high-growth consumer brands.
• Proven ability to develop positioning and integrated campaigns.
• Exceptional writing and storytelling with strong brand voice.
• Hands-on experience across PR, partnerships, influencer and experiential marketing.
• Strong cross-functional leadership and project management in fast-paced environments.

Responsabilidades

• Define brand positioning, voice, and messaging across touchpoints.
• Lead integrated brand strategy from brief to rollout.
• Own brand copy across web, email, social, advertising, packaging.
• Develop PR strategy and manage external agency.
• Identify brand partnerships and activations to expand reach.
• Direct brand-facing agencies with clear briefs and budgets.
• Shape retail marketing and in-store brand experiences.
• Collaborate cross-functionally to ensure cohesive, commercially effective campaigns.
• Build the marketing calendar and future team structure.

Conocimientos

Brand marketing

Campaign strategy

Cross-functional leadership

Descripción del empleo

Pepper Home is a dynamic and rapidly growing home furnishings brand committed to providing exceptional products to our customers. With a focus on product innovation and an unparalleled customer experience, we strive to be the go-to source for high-quality and sustainably made customizable furniture and decor.

Position Overview

Pepper Home is looking for a strategic and highly creative Director of Brand Marketing to shape how customers discover, understand, and connect with the brand. Reporting to the CEO, this individual will develop and lead integrated brand strategies across campaigns, product launches, PR, partnerships, influencer marketing, and experiential activations. They will bring greater structure, consistency, and strategic rigor to our marketing while finding thoughtful, original ways to build awareness and strengthen Pepper Home's position in the market. This is a hands-on leadership role for someone who can move seamlessly between strategy and execution. The right candidate will translate business priorities into clear, compelling brand stories and coordinated marketing plans, working cross-functionally to bring them to life across every customer touchpoint.

Responsibilities

• Define and evolve Pepper Home's positioning, voice, and messaging framework, ensuring a consistent brand experience across every customer touchpoint.
• Translate company goals, consumer insights, and market trends into an integrated brand strategy that builds awareness, affinity, demand, and long-term equity.
• Lead campaign and product-launch strategy from brief through rollout, aligning the story, audience, channel plan, timing, and success measures across eCommerce, retail, social, CRM, paid media, and PR.
• Own brand copy and messaging across web, email, social, advertising, print, packaging, and retail, with the judgment to write directly or guide others.
• Develop PR strategy and lead our external PR agency, aligning outreach with launches, milestones, and relevant cultural moments.
• Identify and lead brand-right partnerships, collaborations, community programs, events, and activations that expand reach and deepen customer connection.
• Direct brand-facing agencies and partners, setting clear strategy, briefs, budgets, deliverables, and performance expectations.
• Help shape Pepper Home's retail marketing strategy, including store launches, local activations, and the in-store brand experience.
• Collaborate cross-functionally to ensure brand initiatives are cohesive, commercially effective, and executed consistently across channels.
• Build the brand marketing calendar, operating rhythms, measurement framework, and future team structure needed to support Pepper Home's growth.

Qualifications

• 8+ years of brand marketing experience, ideally with a high-growth DTC, home, design, fashion, or lifestyle brand.
• A proven record of developing positioning and integrated campaigns that strengthened brand awareness, cultural relevance, and business performance.
• Exceptional writing, storytelling, and creative judgment, with a strong point of view on how verbal and visual identity should flex by channel.
• Hands-on experience across PR, partnerships, influencer marketing, experiential marketing, and agency management.
• Strong cross-functional leadership, project management, and communication skills; you create clarity and keep complex work moving.
• A highly accountable, collaborative operating style and the ability to move comfortably between strategy and execution in a fast-changing environment.
• Full-time position based in Austin, TX
• Salary range: $150,000-$175,000 (based on experience and skillset)
• Benefits include: health benefits, paid parental leave, generous PTO, and employee discounts
• Opportunities for professional development and career advancement within the company
• Fun, fast-paced, and collaborative work environment

Pepper Home is proud to be an Equal Opportunity Employer. We celebrate individuality and are committed to creating an inclusive environment for all employees.