Director of Brand, Creative & Content

Teikametrics; Boston (MA); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Competitive cash

Robust benefits package

Stock option packages

Flexible work schedule

Job summary

Teikametrics is seeking a Director of Brand, Creative & Content to bring the Teikametrics brand to life across content and creative. Reporting to the VP of Marketing, you will lead the creative and content function, partnering with Product Marketing, Demand Generation, Sales, and Customer Success.

You will own the editorial calendar, set KPIs, and craft a full-funnel content strategy that drives brand authority and pipeline growth while mentoring a multidisciplinary team.

Qualifications

• 10+ years of experience across brand, creative, and content.
• Proven track record building programs that strengthen brand and growth (portfolio required).
• Exceptional writing and editing skills with hands-on contribution.
• Strong executive presence and cross-functional communication.

Responsibilities

• Translate brand strategy into cohesive creative and content programs.
• Lead the editorial calendar and content roadmap aligned with GTM priorities.
• Oversee campaigns across written, visual, social, and video formats.
• Hands-on writing/editing for high-priority content while guiding freelancers.

Skills

Brand strategy

Creative leadership

Editorial judgment

Executive presence

Content strategy

AI proficiency

Analytics mindset

Team mentorship

Stakeholder collaboration

Job description

Teikametrics is transforming the future of eCommerce with our AI-powered Multi-Marketplace Optimization Platform, helping brands maximize sales across Amazon, Walmart, and TikTok.

About the Role

The Director of Brand, Creative & Content is responsible for bringing the Teikametrics brand to life across content and creative. Working from the brand strategy, positioning, messaging, and ICP established by Marketing leadership, this role ensures everything we create is distinctive, consistent, relevant to our target audiences, and designed to attract new prospects.

Reporting to the VP of Marketing, this role leads the creative and content function and partners closely with Product Marketing, Demand Generation, Sales, and Customer Success. This is a player-coach role for a leader with exceptional creative and editorial judgment who can set a high bar for the team while personally contributing to high-priority work.

What You'll Do

• Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy.
• Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints.
• Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences.
• Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities.
• Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.

Creative Direction

• Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral.
• Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
• Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution.
• Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
• Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth.
• Identify differentiated ideas, stories, and formats that earn the attention of our target audiences.
• Oversee content across written, visual, social, and video formats, including original research, articles, customer stories, landing pages, email, webinars, and video.
• Serve as a hands-on writer and editor for high-priority content while directing freelancers, agencies, and internal contributors.
• Use AI and other tools to increase the speed and scale of content development while maintaining quality, originality, accuracy, and brand consistency.

Integrated Programs & Thought Leadership

• Lead creative and content development for demand product launches, demand generation, SEO, events, and lifecycle marketing.
• Partner with Demand Generation to develop content and creative that attracts new audiences and performs across paid, organic, social, and owned channels.
• Collaborate with Product Marketing and Sales to translate positioning, product capabilities, customer insights, and market trends into compelling stories and sales enablement.
• Lead executive visibility and thought leadership through ghostwriting, social content, speaking opportunities, podcasts, original research, data storytelling, and video.
• Manage and mentor a multidisciplinary team including a Marketing Designer, Social Media Specialist, Freelance Copywriter, and Freelance Video Producer.
• Hire and manage freelance and agency resources as needed, and build workflows that improve creative and content quality, collaboration, and speed.
• Own reporting on creative and content performance, connecting activity to meaningful marketing and business outcomes.
• Use performance insights to continually improve topics, formats, channels, and creative approaches.

Required Qualifications

• 10+ years of experience across brand, creative, and content, including at least 3 years leading teams of 2+ direct reports.
• Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth – and a portfolio supporting this.
• Exceptional creative and editorial judgment, with the ability to translate brand strategy, positioning, and audience insights into distinctive execution.
• Deep understanding of how to create content and creative that resonates with a defined ICP and attracts new audiences.
• Exceptional writing and editing skills and the ability to personally contribute to high-impact work.
• Strong executive presence and cross‑functional communication skills.
• Analytical mindset with an understanding of how creative and content performance connects to business outcomes.
• Comfortable using AI and emerging technologies to improve creative and content workflows.
• Comfortable operating in a fast‑paced, growth‑stage environment and balancing strategic leadership with hands‑on execution.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to: skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes potential opportunities for bonus or commissions, and equity grants. Speak with your recruiter for more information.

WHY TEIKAMETRICS?

At Teikametrics, you’ll experience the excitement of a growth‑stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting‑edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote‑first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.

More Than Just a Job

Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:

• Competitive cash (we don’t discount based on location)
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Flexible work schedule - work when you’re most productive and effective!

Beware of Recruitment Scams

Teikametrics will never ask you to communicate via WhatsApp, Telegram, or other messaging apps during our hiring process. We do not request payment, financial information, or purchases of equipment during recruitment. All legitimate job openings are posted on our official careers page at teikametrics.com/careers , and our recruiters will only contact you through LinkedIn or official company email addresses (@teikametrics.com).

If you're unsure about a communication you've received, please contact us directly [e-mail] verify.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Pay Range

$160,000 - $175,000 USD