AI-Driven Director of Digital Engagement (Remote)

Alpha School; Washington (District of Columbia); Remote; USD 127,000 - 181,000; Full time

Job summary

Stealth Educational Startup seeks a Director of Digital Engagement to lead an AI‑first marketing operation supporting nine SGOs. You will own marketing strategy, channel budgets, and brand messaging, while building and validating AI workflows for ED-authored content, PR outreach, and donor campaigns.

You will oversee SEO/ GEO, paid media, events, and opt-in CRM campaigns, using CRM analytics to tie activities to fundraising outcomes.

Qualifications

• Based in the United States and available for a remote role, 40 hours per week.
• Experience owning marketing plans and channel budgets, including audience choices, spending decisions, and fundraising measurement.
• Hands-on use of generative AI in live marketing production, with identifiable tools, inputs, outputs and human review steps.
• Ownership of brand positioning or messaging deployed through content or campaigns.
• Delivery experience in paid acquisition (paid search/social) and opt-in email/SMS lifecycle marketing, including platform use and measurement.
• Practical use of CRM and analytics tools (Salesforce, HubSpot; GA4 and GTM) to connect campaigns with outcomes.
• Experience overseeing vendors or review contributors (vendor management).

Responsibilities

• Deliver measurable fundraising growth across nine SGOs with an AI-first digital engagement operation.
• Build, run, and verify AI workflows for ED-authored content, partner materials, and campaign kits; secure bookings through PR and media outreach.
• Run SEO and GEO across nine websites with expert reviewers.
• Operate paid media, events, and opt-in CRM/email/SMS campaigns with marketing automation and conversion tracking.
• Own marketing technology and vendors; oversee connectors, reviewers, and fundraising results within compliance.

Skills

Marketing budget management

Hands-on use of generative AI

Brand positioning/messaging ownership

Paid acquisition & lifecycle marketing

CRM & analytics tools

Vendor management

Tools

Claude

ChatGPT

n8n

Zapier

Make

Salesforce

HubSpot

Google Analytics 4

Google Tag Manager

Job description

Stealth Educational Startup seeks a Director of Digital Engagement to lead an AI‑first marketing operation supporting nine SGOs. You will own marketing strategy, channel budgets, and brand messaging, while building and validating AI workflows for ED-authored content, PR outreach, and donor campaigns.

You will oversee SEO/ GEO, paid media, events, and opt-in CRM campaigns, using CRM analytics to tie activities to fundraising outcomes.