Brand Visionary — Advertising & Creative Leader

Grand Casino Mille Lacs & Hinckley

Hinckley (MN)

Hybrid

USD 120,000 - 160,000

Full time

37 hours ago

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Benefits offered by this job

Competitive salary and comprehensive福利

401(k) with employer match

Tuition reimbursement

Paid parental leave

Generous PTO

Professional development opportunities

Job summary

Grand Casino Mille Lacs & Hinckley is seeking a Director of Advertising and Creative Services to lead the enterprise advertising function for both properties. You will translate business objectives into integrated campaigns across print, digital, social, email, and on-property channels, guiding creative direction and media strategy with internal teams and external partners.

You will mentor Associates, collaborate with property leaders, and ensure campaigns meet brand standards, compliance, and

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, Design, Business or related field preferred; an associate degree with relevant experience also considered.
Five (5) or more years of progressively responsible experience in advertising, creative services, integrated marketing, media, or brand management.
Two (2) or more years of leadership experience, including cross-functional projects and directing teams.
Experience leading campaigns end-to-end, including coordinating agencies, production partners, scopes of work, budgets, and timelines.
Portfolio or work samples demonstrating integrated advertising or creative work may be requested during selection.
Strong creative judgment, business and financial acumen, project/workflow management, presentation, facilitation, and executive communication skills.
Proficiency with digital, social, email/SMS, paid media, print, broadcast, and on-property channels; familiarity with marketing-performance tools.
Licensing to obtain and maintain Gaming Regulatory Authority (GRA) approval and adherence to DGRs.
Preference for Mille Lacs Band Member and American Indian preference in hiring.

Responsibilities

Lead Advertising and Creative Services as a shared service for Grand Casino Mille Lacs and Hinckley.
Translate business objectives into annual and campaign-level advertising plans.
Coach and develop Associates with clear performance expectations and development plans.
Present strategies, budgets, risks, and results to property leaders and cross-functional partners.
Set creative vision and quality standards across all channels and materials.
Lead integrated campaigns from brief through strategy, production, media activation, launch, and review.
Develop briefs detailing business problems, audiences, objectives, messages, offers, timing, and budgets.
Provide creative direction from concept to production while ensuring brand governance and guest-centric, accessible output.
Guide media planning with internal teams and Strategic Partners to align idea, audience, media, and on-property execution.
Own advertising intake, prioritization, capacity planning, scheduling, and status reporting.
Coordinate internal resources to move campaigns from concept to execution and closeout.
Manage agency and vendor relationships, including scope, estimates, deliverables, and timelines.
Establish templates, approval paths, and version control; lead readiness reviews.
Ensure campaigns are compliant with regulations and brand standards.
Provide budget recommendations and manage expenditures; monitor forecasts and variances.
Define KPIs with analytics partners and connect creative/media to business outcomes.
Leverage research, guest insights, and market trends to enhance strategy and responsible use of AI under governance policies.
Ensure compliance with gaming, privacy, accessibility, IP, and sponsorship requirements (GRA/DGR).
Perform other duties to support team success.