Director of Admissions Training and Development

High Point University; High Point (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

High Point University seeks a Director of Admissions Training and Development to lead sales training and develop programs that increase enrollment yield. The role focuses on improving communication of differential advantages during campus tours, visits, and follow-up with prospective students.

The ideal candidate has 7+ years in sales/customer service, a Bachelor's degree, and a proven closing ability. Travel is occasional; strong coaching and collaboration are essential for campus-wide training

Qualifications

• Bachelor’s degree required; master’s degree preferred.
• Minimum 7 years’ experience in sales and customer service.
• Ability to close and experience with closing sales.
• Proven track record of sales achievement.
• Experience and understanding of Needs Based Selling.

Responsibilities

• Serves as lead sales trainer for Undergraduate Admissions.
• Enhances training program for Admissions Counselors, Graduate Recruiters, Tour Guides, and Campus Visit Coordinators.
• Prepares new team members with orientation to sales process and coaching plans.
• Assesses training needs and executes training curriculum.
• Trains counselors and recruiters on sales skills, especially rapport building, phone skills, and closing.
• Maintains regular training schedule and coordinates with campus teams to improve messaging.

Skills

Sales training

Communication

Coaching

Needs Based Selling

Travel

Education

Bachelor's degree

Master's degree preferred

Job description

High Point University is currently seeking a full-time Director of Admissions Training and Development. This position is responsible for sales assessment and training of the Undergraduate Admissions team to help improve communication of differential advantages and increase yield at every level of engagement. Success will include continual assessment of the ways in which we connect with prospective students, communicate our differential advantages through our campus tours and visit experience, and follow up with all students expressing interest in High Point University. This position is effectively responsible for building and delivering high quality training and development experiences while continually evaluating the effectiveness of those programs. The Director plans, directs, leads, manages, and executes the development, design, and delivery of selling skills, institutional knowledge, and competitive knowledge. The Director will also support increased enrollment effectiveness through state-of-the-art training and develop programs that lead to increased ability to achieve field sales objectives. The selected professional will be ambitious, strategic, hands‑on, analytical, collaborative, detail‑oriented, and relentless in pursuing growth.

QUALIFICATIONS:

Education

• Bachelor’s degree required; master’s degree preferred.

Experience and Training

• Minimum 7 years’ experience in sales and customer service.
• Ability to close and experience with closing sales.
• Proven track record of sales achievement.
• Experience and understanding of Needs Based Selling.

Knowledge, Skills, Ability:

• Excellent People skills and the ability to get along with others.
• Ability to persuade others in a caring manner.
• Ability to think on their feet.
• Ability to positively communicate differential advantages.
• Ability to assess situations and improve performance and results.
• Ability to challenge legacy behaviors and the status quo.
• Ability to travel occasionally.
• Valid driver license with good driving record; must be insurable.

ESSENTIAL FUNCTIONS

• Serves as lead sales trainer for the Office of Undergraduate Admissions
• Enhances current training program for various teams of Admissions Counselors, Graduate Recruiters, Tour Guides, and Campus Visit Coordinators
• Prepares new team members by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance; scheduling orientation shadowing and travel with senior representatives.
• Assess training needs (and mediums) and execute training curriculum.
• Develops individual results by maintaining policy and procedure resources; providing coaching; conducting training sessions; developing outcome improvement resources.
• Trains counselors and recruiters on sales skills and abilities, particularly: rapport building, phone skills, post tour conversations, and closing.
• Develops and maintains regular training schedule throughout the year: group and one-on-one.
• Works with Campus Visit and Counselor teams on group tour experience
• Improves effectiveness of messaging for campus tours
• Develops education and sales training at all levels.
• Enhances and maintains training programs for professional staff.
• Enhances and maintains regular communication for remote staff.
• Works with Director of Admissions Events and Visits to prepare key messages and presentations for events.
• Coordinates with Director of Admissions to identify needs for undergraduate Admissions Counselor training.
• Coordinates with Associate Vice President for Graduate Admissions to identify needs for Graduate Recruiter training.
• Collaborates with Admissions Counselors on identifying useful programming and outreach for new student recruitment.
• Collaborates with Virtual Programming Team for identifying opportunities for funnel development content.
• Collaborates with Admissions Call Center leadership to train and develop student callers.
• Contributes to Admissions Team efforts by assisting other counselors as time permits.
• Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers, and managers.
• Maintains in-depth, up-to‑date knowledge of the University’s academic and extracurricular programs.
• Other duties as assigned.

ACCOUNTABILITY:

• Contributes to the development and achievement of HPU’s recruitment objectives.
• Improvement of key metrics for counselor team, particularly: inquiry to applicant and yield rates
• Regular reports on group trainings and one‑on‑one coaching sessions

For more information regarding this position, please contact Dr. Kerr Ramsay, Sr. Vice President for Enrollment at [e-mail].