Director of Admissions & Marketing

The Landmark Center; Stuart (VA); On-site; USD 85,000 - 120,000; Full time

Job summary

The Landmark Center in Stuart, VA is seeking a Director of Admissions & Marketing to lead referral development with hospitals, physicians, and community partners. You will oversee relationships and drive patient referrals for our skilled nursing facility.

Ideal candidates have 2+ years in ALF settings or related healthcare, strong communication and presentation skills, and the ability to maintain occupancy goals.

Qualifications

• High school diploma or GED; college preferred.
• Two years of college experience preferred.

Responsibilities

• Educate the public and healthcare community about the facility's services.
• Spend at least 75% of time in direct market interactions promoting services.
• Maintain 80% referrals-to-admissions and 90%+ occupancy or census goals.
• Maintain professional rapport with staff and community relations teams.
• Respect confidentiality of information and share only with authorized personnel.
• Meet daily with Administrator to discuss admissions and results.
• Maintain close contact with referral sources and partners.
• Represent the center to the community with the relations team.
• Coordinate facility events such as health fairs and family dinners.
• Assist with insurance contract negotiations and pre-admission analyses.
• Provide census reports daily to Corporate and Administrator.
• Stay informed on competitor activities.
• Focus outreach on community segments in need of services.
• Update admission criteria and procedures as needed.
• Market programs by brochures, ads, and guided tours.

Education

High school diploma or GED

Two years of college preferred

Job description

The Landmark Center is seeking a Director of Admissions & Marketing for our skilled nursing facility in Stuart, VA

We are seeking an experienced, highly motivated and dynamic individual to oversee, develop and maintain relationships with local hospitals, physicians and the community to drive patient referral efforts.

QUALIFICATIONS:

Education: At least a high school diploma, two or more years of college preferred.

Experience: 2+ years of prior ALF experience Healthcare, human services, public relations, LTC, social services.

Responsibilities and Duties:

• Present centers in a positive manner to educate the public and the professional healthcare community in all aspects of the services provided.

• Dedicate no less than 75% of working hours to direct interaction with the market community promoting services of the facility.

• Maintain an 80% conversion rate from referrals to admissions. Achieve and maintain 90% or more occupancy at all centers or meet or exceed census budgets.

• Maintain a good professional rapport with all staff members at the facility including members of Community Relations teams and others relevant to the position.

• Respect the confidential nature of information obtained and to divulge such information only to authorized personnel.

• Meet with Administrator daily to communicate on current admissions, discuss expectations and results of efforts made.

• Maintain close personal contact with all referral sources.

• Represent the center to the community in a professional manner and in a coordinated effort with the community relations team. (i.e., ongoing public speaking engagements, visits to hospital discharge planners, physicians, and insurance case mangers ;).

• Coordinate and participate in the facility events as appropriate (i.e., health fairs, family dinner, etc.).

• Participate with insurance contract negotiations and assist in pre-admission cost out analysis of managed care and PPS referrals as necessary.

• Complete and provide census report daily to Corporate and Administrator and any other designated personnel.

• Keep current on competitor activities.

• Focus community relations on those segments of the community most likely to have a need for the services of the facility.

• Maintains admission guidelines by writing, updating, and recommending changes to admission criteria, policies, and procedures.

• Markets programs and facilities by preparing and providing informational brochures; writing and placing advertisements; answering questions; conducting tours.

Exciting Benefits Await You:

• Attractive Compensation: Enjoy competitive pay that truly values your contributions.

• Generous Paid Time Off: Recharge and prioritize your well-being with ample PTO.

• 401(k) Plan: Secure your financial future with our strong retirement plan.

• Flexible Daily Pay: Access your earnings whenever you need them.

• Comprehensive Benefits Package: Benefit from a wide range of options, including dental, health, vision, and disability insurance.

• Wellness Program Access: Prioritize your health with resources designed to support your well-being.

• Inclusive Workplace Culture: Thrive in a supportive environment that champions diversity and collaboration.

• Career and Educational Development: Unlock your potential with numerous opportunities for growth and advancement.

• Comprehensive Onboarding and Professional Development Programs: Expertly crafted to cultivate growth and significantly enhance essential skills, paving the way for sustained success and excellence.

Schedule:

• Monday to Friday

• Weekend availability

Education:

• Minimum: High school diploma or GED. At least two years of college from an accredited institution.

Experience:

• 2+ years of ALF experience

Work Location: One location

We are committed to maintaining a diverse and inclusive workplace. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for our job opportunities.