Director of Admissions and Marketing

NCAA (National Collegiate Athletic Association); New York (NY); On-site; USD 240,000 - 290,000; Full time

Job summary

A premier educational institution in New York is seeking a Director of Admissions and Marketing to lead student recruitment, enhance family engagement, and shape marketing strategies. This critical leadership position requires over 10 years of experience in private school admissions, exceptional relationship and communication skills, and a data-driven mindset. The role offers a competitive salary in the range of $240,000 - $290,000, alongside a comprehensive benefits package.

Benefits

Medical benefits

Dental benefits

Life insurance

401K savings plan

Generous paid time off

Health and wellness benefits

Qualifications

• 10+ years of professional experience in private school admissions.
• Extraordinary relationship skills with families and colleagues.
• A deep embrace of understanding and using data to drive decision making.

Responsibilities

• Lead strategy for attracting and retaining students.
• Ensure high-quality family engagement and experience.
• Shape marketing and admissions strategy for optimal enrollment.

Skills

Relationship skills

Data-driven decision making

Entrepreneurial approach

Communication skills

Job description

Avenues New York is excited to announce the opportunity for an entrepreneurial, globally minded, and creative leader to join us as the Director of Admissions and Marketing for Avenues New York. The senior leader in this role is responsible for attracting, deeply engaging, and retaining students and families who will thrive in and enrich the Avenues community.

Why Avenues?

There is no place quite like Avenues. We are a top-tier school in New York City whose mission is to prepare students for engaged global citizenship in the modern world, with an approach that combines language immersion, interdisciplinary learning, a global curriculum, and a culture of creativity and deep collaboration. Our faculty bring widely diverse experiences, but we are all committed to creating a unique educational experience together. We foster a culture of innovation, entrepreneurship, and deep collaboration.

Deep Collaboration and Constant Evolution

Collaboration isn't a buzzword here--it's woven into everything we do. We have built substantial time to collaborate into our schedule. This intensity of collaboration is challenging as well as exciting: we're always evolving, learning from each other, and seeking to improve.

What You'll Do

The Director's primary areas of responsibility include:

New Admissions/Retention

• Lead a mission-aligned strategy to build a strong and diverse pool of well-qualified applicants, leading to 400 + new enrollments in year 1
• Refine & innovate with all aspects of the admissions process to consistently select strong-fit, "right-match" students
• Compellingly and consistently convey the unique value of an Avenues education to prospective and current families
• Lead a campus-wide strategy to cultivate deep family engagement and ensure strong year-over-year retention of mission-aligned families

Enrollment

• Shape and lead a clear, focused strategy to achieve overall campus enrollment goals
• Ensure a superlative family experience during admissions and throughout every family's trajectory at Avenues
• Ensure that the campus leadership team is highly engaged with achieving enrollment goals
• Advance the financial aid strategy to adapt to evolving market conditions

Marketing

• Set the strategic marketing and admissionsdirection for Avenues NY in collaboration with colleagues across Avenues and Nord Anglia Education
• Lead a bold, integrated strategy to elevate brand awareness and drive enrollment across all channels
• Ensure a compelling, high-impact message reaches prospective and current families at every touchpoint
• Deeply engage school leadership and faculty in advancing key marketing and enrollment goals
• Ensure creative and digital teams tell an authentic, resonant story of the school’s mission and community

Team and School Leadership

• Lead, coach, and inspire a school-based admissions, enrollment, and marketing team to aim for flawless execution of the highest standards
• Collaborate with senior leaders (e.g., Head of School, Campus Leadership Team) and regional counterparts to ensure cohesive messaging and promote whole-school engagement in student recruitment
• Support school-wide initiatives that promote school culture, community, and the well-being of the entire Avenues community
• Ensure the strong use of accurate data to drive decision making, track progress, and identify opportunities and challenges
• Manage the marketing and admissions collective budget to ensure maximum value
• Support and execute on priorities set by the campus leadership team

Additional Information

Learn more about Avenues on our website and LinkedIn

To apply, submit a thoughtful and compelling cover letter that brings your experience to life and clearly connects your background to this opportunity. We’re looking for more than a resume—show us why this role at our school is the right match for you, and how you will contribute meaningfully to our mission and community.

If hired for this position, the annual salary range for this position is between $240,000 - $290,000. The salary may vary depending on your experience and skills. Benefits for the role include medical, dental, life insurance, 401K savings plan, generous paid time off, family forming benefits, health and wellness benefits, and more.

Avenues is deeply committed to diversity, equity and inclusion throughout our organization. We strive to uphold a culture in which every colleague feels that they belong, are trusted, and are valued. We welcome applications from candidates of all backgrounds, and strongly encourage candidates from traditionally underrepresented communities or groups to apply. Avenues offers competitive compensation and a generous benefits package.

Avenues upholds the highest standards for safeguarding the physical and emotional wellbeing of children. As an essential aspect of this commitment, all offers are contingent upon successful completion of careful reference and background checks.

What You Bring

• 10+ years of professional experience, with a deep understanding of private school admissions in the NYC (or equivalent) market
• Extraordinary relationship skills, particularly with families and colleagues
• A near-fanatical commitment to delivering the best possible admissions experience
• A deep embrace of understanding and using data to drive decision making
• A hands-on, entrepreneurial approach, eager to roll up your sleeves and tackle challenges
• A record of achieving and exceeding ambitious goals, especially through growth and change
• Sophisticated understanding of financial aid strategy as a lever for access and enrollment growth
• Management acumen, to build, develop, retain and lead a high-performing team
• Keen intellectual curiosity and a mindset of openness and continual learning
• Exceptional ability to communicate compellingly one-on-one, in public, and in writing