Director of Admissions, Alpha - $250,000/year USD

Crossover; Santa Barbara (CA); On-site; USD 225,000 - 275,000; Full time

Job summary

Alpha School is seeking a Director of Admissions to drive enrollment at one Bay Area campus (Palo Alto or San Rafael). You will personally generate qualified family demand, own the entire admissions journey, and lead tours and information sessions for high‑net‑worth families.

You will manage multiple relationships across stages, track progress in HubSpot and our SIS, and quarterly refine the admissions playbook. This role is fully on-site, five days a week in the Bay Area.

Qualifications

• 3+ years in premium client-facing roles with individual or family buyers at $25K+ per client
• Ownership of end-to-end admissions journey: application to onboarding
• Measurable growth or customer-acquisition numbers you owned
• 7+ concurrent client/family relationships tracked in a CRM or database
• Hands-on use of AI tools in client-facing workflows
• Experience leading in-person tours and presentations for high-net-worth audiences

Responsibilities

• Generate own qualified family demand through preschool relationships, partnerships, events, and referrals
• Own the admissions journey from inquiry to onboarding and enrollment decisions
• Lead campus tours, open houses, and information sessions and defend the Alpha model to analytical parents
• Maintain 7+ active family relationships across stages with tracked status and next actions
• Report weekly on pipeline health and rewrite local admissions playbook and FAQs

Skills

Premium client-facing

End-to-end admissions

Lead generation

Local partnerships

AI-assisted outreach

In-person tours

Tools

HubSpot

SIS

Job description

\"Alpha School students, on average, experience 2.4 to 2.6 times the academic growth of traditional school students\"

— Forbes

Alpha is hiring.

In the Bay Area, the strongest admissions people don't sell. They manage a waitlist, staff a committee, and protect a reputation built long before they arrived. This job is the reverse. In your market, almost no family has heard of us yet. You go find them.

Alpha is a K-12 private school built on a claim we can prove: students complete core academics in two hours a day, learn faster than national benchmarks, and spend their afternoons on real skills rather than busywork. Bay Area parents are the hardest audience for that claim and the best one. Founders, engineers, physicians, and investors will not accept a warm tour and a mission statement. They will ask for the data, push on the trade-offs, and compare us to Nueva, Castilleja, Harker, Marin Country Day, and Branson in the same breath. Welcome that conversation.

Be clear about what this is. It is a sales job with a mandate for selectivity. You generate your own demand: preschool and feeder-school relationships, community partnerships, local events, and referrals from families you have already earned. You carry a growth number. You also tell a family \"no\" when the model is wrong for their child, in a market where saying \"no\" to a well-connected parent carries consequences. Both halves are the job. One misaligned family in a small cohort costs more than an empty seat.

Year one, you are the founding local face of a campus with a fledgling local brand, and most of your week happens outside the building. As the campus fills, the work changes. You stop chasing first conversations and become the leader parents ask for by name, with support under you and a playbook other campuses copy.

You work on-site at one campus (Palo Alto or San Rafael) five days a week, visible at drop-off, pick-up, and evening events. If you have Bay Area connections and want the whole-family journey, apply today.

What You Will Be Doing

• Generating your own qualified family demand through preschool and feeder-school relationships, community partnerships, referrals, and local events.


• Owning every stage yourself: first inquiry, needs-assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding.


• Leading tours, open houses, and information sessions where you defend an AI-powered learning model to analytical, skeptical parents.


• Holding 7 or more active family relationships at different stages, each with a tracked status and next action in HubSpot and our SIS (student information system).


• Reporting weekly on pipeline health and conversion quality, and rewriting the local admissions playbook, FAQs, and SOPs as you learn what works in your market.

What You Won\'t Be Doing

• Sorting a waitlist. There is no inherited demand here.


• Routing decisions through an admissions committee or layered approvals.


• Working a script or a quota-first call list.


• Handing a family off between four coordinators, an events team, and a front desk.


• Managing a large team or spending your week in internal meetings.

Director Of Admissions Key Responsibilities

Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.

Basic Requirements

• 3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month. You can name the employer and price point; business-to-business or enterprise sales alone do not qualify.


• Personal ownership of an end-to-end client, admissions, or enrollment journey: application, needs assessment, offer, decision, and onboarding. What you did, not what your team did.


• A measurable growth or customer-acquisition number you owned, including how you generated leads and built local partnerships to hit it.


• 7 or more concurrent client or family relationships at different stages, tracked in a named CRM or database.


• A concrete example of recommending against your own product because it was not the right fit.


• Hands-on use of AI tools in a client-facing workflow, such as meeting preparation, personalized outreach, conversation summaries, or follow-up.


• Experience personally leading in-person tours, presentations, meetings, or hosted experiences for high-net-worth clients, senior executives, or similarly demanding audiences.


• Strong written and verbal communication with executive presence: you can uncover needs, explain complex concepts simply, handle objections, and lead high-stakes decision conversations.


• Experience managing thoughtful, multi-touch client relationships over several weeks, including staying engaged with prospects who do not immediately commit.


• You live in or will relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This role is fully on-site, not hybrid.


• Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

• An existing network among Peninsula or Marin families, with relationships at local private preschools or feeder schools.


• Admissions or enrollment experience at a selective independent K-12 school, or a program with more applicants than seats.


• Background in luxury hospitality, private client services, concierge medicine, private wealth, membership clubs, or high-end residential real estate.

About Alpha

Join the team building school around student growth

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.

Roles with real student impact:

Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.

Education work that pays like it matters:

Alpha offers six-figure roles for people ready to help build a radically better school experience.

A culture built for builders:

Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.

Working with us

This is a full-time, W2 employee position with immediate access to benefits (https://support.crossover.com/article/7581-w2-benefits-u-s-paychex-paid-only). All roles are year-long positions. The compensation level for this role is $250,000 USD/year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.