Company Description
Nakery Beauty is a science-led beauty brand making treatment-grade skincare, body care, fragrance, and specialty care. We work with advanced ingredients like NAD+, exosomes, peptides, and PDRN, and we back them with clinical credibility. We are the #1 beauty brand at HSN, rapidly growing at ULTA Beauty, and exploring further growth opportunities.
Position Summary
The Director, Account Management is the business owner for every Nakery retail account including ULTA, QVC (US and UK), HSN, etc. This role's top priorities are building account-level business plans; owning a strategic promotional calendar for each account; and driving sales at every account. The Director is the central point of contact for each retail partner and leads the commercial relationship, from annual planning and negotiation through in-show and in-store results. The ideal candidate also will partner closely with the CEO and Founder for new business development.
Top Priorities
Business Planning & Account Strategy
- Build and own an annual business plan for each account, with sales targets, growth priorities, channel investment, and key initiatives by network, retailer, or platform.
- Set the account strategy for each channel type: airtime and offer strategy for TV retail;door, .com, and event strategy for ULTA; etc
- Negotiate pricing, offers, airtime, mixed programming, promotional placements, and trade or marketing investment with each account.
- Lead quarterly business reviews with each account, covering results against plan, wins and misses, and forward priorities.
- Review competitors across all accounts and adjust positioning, offers, and pricing to match.
- Partner with Marketing and Brand leadership on brand presentations and launch pitches for each account.
Strategic Promotional Calendar
- Own the strategic promotional calendar for every account, bringing key offers, launches, Today's Specials, ULTA promotional events, live-show moments, and markdown timing into one coordinated, sales-driving plan.
- Maintain the master monthly calendar of all airtime, retail events, and live-selling dates, and keep internal teams informed through calendar invites and updates.
- Manage the calendar by account, covering key offers, pricing, and rotational strategy.
- Set the strategic direction for TV show lineups, review and approve lineups built with the Sales Planning & Forecasting Manager, and present them to accounts.
- Confirm Founder and secondary Guest availability and blackout dates with TV retailers.
- Share new launch details with internal teams early enough to support execution, inventory planning, and marketing support.
Driving Sales at Each Account
- Own sales and sell-through results at each account against the business plan.
- Pull, analyze, and share hourly and daily sales during all live TV and WhatNot shows, and make real-time adjustments to maximize results.
- Track ULTA sales by door and .com and find opportunities to grow productivity through promotions, placement, and events.
- Complete margin and promotional ROI analysis by account, and reconcile results after each visit, event, or month.
- Hold weekly or bi-weekly calls with each account, with an agenda, recap, and clear calls to action.
- Partner with the TV Business Manager on monthly, quarterly, and yearly sales recaps.
Additional Responsibilities
Account & Relationship Management
- Serve as the central point of contact for each account and coordinate all key account activity, both internal and external.
- Oversee and help run events with each account, including TV visits, ULTA events, and WhatNot live programming.
- Review and share daily updates and concerns about the HSN itinerary and other account schedules.
- Partner with internal and external teams to secure samples, marketing support, and other resources.
Show & Launch Readiness
- Review pricing, product images, IPS, and .com content before every airtime, launch, and promotion.
- Partner with Marketing (Retail) on launch readiness, claims, education, and creative assets for each account.
Partnership with Sales Planning & Forecasting
- Work closely with Sales Planning & Forecasting Manager, regularly reviewing the promotional calendar, sales targets, launch timing, and offer plans needed to build demand forecasts.
- Review forecasts, inventory risks, and OTB status every month, and adjust promotional plans when inventory is constrained or excess.
- Agree on markdown and clearance plans together, with inventory health identified by Planning and promotional execution owned by Account Management.
Qualifications
- Experience and proven capabilities are highly valued. Bachelor's degree in Business, Marketing, Merchandising, or a related field is great but not required if experience, capabilities, and relationships are solid.
- 7+ years of account management or sales experience in beauty, personal care, or consumer products, preferably including direct TV retail experience (HSN, QVC, or similar).
- Experience managing a prestige beauty retailer such as ULTA strongly preferred
- familiarity with live-shopping platforms a plus.
- Proven ability to build business plans and promotional calendars that deliver sales growth.
- Strong negotiation, presentation, and relationship-management skills with senior retail partners.
- Strong analytical skills, with the ability to turn sales and margin data into account decisions.
- Proficiency in Excel, PowerPoint, and retailer portals and reporting systems.
Success Profile
- Commercially driven, measuring success by sales growth and account health.
- Thinks strategically across channels while staying hands-on during key retail moments.
- Builds trusted, long-term relationships with retail partners.
- Partners well with Planning, Marketing, and Operations, and holds clear ownership.
- Highly organized, with strong follow-through across many accounts at once.
- Passionate!Loves finding opportunities and creating action plans to drive success