Director of ABM and Campaigns

Wilco; Covina (CA); Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Remote-first culture

Flexible PTO

Health benefits

Parental leave

Equity

Job summary

Doppel is seeking a Director of ABM and Campaigns to own and scale our account-based marketing program from strategy to pipeline generation. You will partner with Sales, RevOps, and marketing to convert target accounts into qualified opportunities using AI-driven targeting and multi-channel campaigns.

You will design, implement, and measure ABM programs, ensuring alignment across paid, email, and lifecycle channels while collaborating with content, brand, and paid media to deliver a

Qualifications

• 8+ years in B2B marketing with ABM or campaigns in SaaS/cybersecurity.
• Deep experience designing and running ABM across paid, email, and sales-led channels.
• Fluent with AI tools in marketing and AI-enabled workflows.
• Proven pipeline ownership and account-level results.
• Proficient with HubSpot and Salesforce; attribution-aware.

Responsibilities

• Own the ABM and campaign program end to end.
• Build multi-channel campaigns across direct mail, webinars, lifecycle, etc., moving accounts from signal to closed-won.
• Partner with RevOps to refine intent signals and prioritization using AI.
• Design measurement frameworks linking ABM to pipeline and revenue for accounts and programs.
• Collaborate with paid media, content, and brand to ensure consistent, personalized account experiences.
• Evolve the program maturity with AI tooling and market benchmarking.

Skills

ABM strategy

Campaign management

AI in marketing

Sales alignment

Analytics

Tools

HubSpot

Salesforce

Codex

Cowork

Clay

Job description

About Doppel

Doppel is building the future of social engineering defense. Our AI-native platform uses agentic AI to protect executives, employees, customers, and brands from phishing, impersonation, fraud, and other AI-powered threats across digital channels. We help some of the world's most recognized brands detect and dismantle attacker infrastructure while strengthening employee resilience through threat-informed training and simulation. By unifying Digital Risk Protection, Human Risk Management, and Email Security, Doppel connects threats into a real-time intelligence graph to power faster disruption, smarter defense, and modern security awareness at scale.

Backed by leading investors including Andreessen Horowitz and Bessemer Venture Partners, and trusted by leading enterprises, Doppel is a rapidly growing Series C startup building the future of social engineering defense. Our team combines deep cybersecurity expertise, operational rigor, and startup velocity to solve some of the internet's most urgent trust and safety challenges.

The Role

At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.

We are looking for a Director of ABM and Campaigns to own how Doppel targets, engages, and converts our highest-value accounts. You will build and scale our account-based marketing and campaign program end to end: strategy, target account selection, cross-channel orchestration, and the pipeline math that proves it worked.

You will know the ABM playbook cold, and you will use AI to push our targeting, personalization, and measurement past what a typical program can deliver. You will partner closely with Sales, BDR, RevOps, and marketing teams to turn a defined list of accounts into qualified, ready-to-buy opportunities, and you will be the internal owner of what's working, what's not, and where the next step change in pipeline comes from.

What You Will Do

• Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing.
• Build integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle...etc) that move target accounts through a defined engagement journey, from initial signal to closed-won.
• Partner with RevOps to build and refine intent and signal models that sharpen account timing and prioritization, using AI to surface which accounts to engage and when.
• Design and run structured measurement frameworks that connect ABM engagement to pipeline creation and revenue, at both the account and program level, with regular readouts for sales and executive stakeholders.
• Partner with paid media, content, and brand to align creative, messaging, and targeting across every channel touching a target account, ensuring a consistent, personalized experience.
• Continuously evolve the program's maturity, benchmarking Doppel's ABM approach against the market and identifying where AI and new tooling can unlock the next level of personalization and scale.

What We Are Looking For

• 8+ years of B2B marketing experience, with a substantial track record in account-based marketing or campaigns at a high-growth SaaS or cybersecurity company.
• Deep operator-level expertise designing and running ABM programs across paid, email, and sales-led channels, including target account selection and buying-committee multithreading.
• Demonstrated fluency with AI tools in a marketing context (AI-enabled workflow tools like Codex, Cowork, Clay, or similar) and a clear point of view on where AI delivers real leverage in ABM and campaigns.
• An AI-forward operator, building workflows and automations that lift GTM team efficiency and support Doppel's ambitious revenue and pipeline targets.
• A track record of owning pipeline outcomes, not just engagement metrics, with accountability for account-level and program-level results.
• Proficient in HubSpot and Salesforce, comfortable building and interpreting account-level reporting and partnering with MOps and RevOps to maintain attribution integrity.
• Sharp analytical instincts, with the ability to translate account and pipeline data into clear narratives and next steps for sales leadership and executives.
• Experience running structured sales and marketing alignment motions, including account handoffs, rep-level engagement tracking, and feedback loops.
• Self-starter mindset, comfortable owning a function end to end in a fast-moving environment.
• Bonus: experience marketing to security or technical buyers, people management experience, and/or experience building custom GPTs, automations, or AI agents to streamline campaign workflows.

Why Join Doppel

• Salary Range: $180,000-230,000 OTE.
• Meaningful equity so you share in Doppel's success
• Remote first culture with flexibility built in
• Flexible PTO, comprehensive health benefits, parental leave, and more
• A high growth environment where your work has immediate impact and visibility

Salary Range

$180,000 - $230,000 USD