Director, New Product Launch Strategy (Hybrid/Remote)

Ceribell │ AI-Powered Point-of-Care EEG; Sunnyvale (CA); Hybrid; USD 211,000 - 241,000; Full time

Benefits offered by this job

Performance-based incentive compensation

100% Employer paid Health Benefits

401(k) with generous company match

Flexible paid time off

Employee Stock Purchase Plan (ESPP)

Job summary

Ceribell is seeking a Director for its Go-To-Market team to oversee and scale launch strategies for their innovative EEG system. This hybrid role involves collaboration with various departments to ensure successful product adoption and long-term success.

The ideal candidate will have 8-10+ years of relevant experience in GTM strategy within healthcare or medical technology. Competitive compensation includes a salary range of $211,000-$241,000 plus comprehensive benefits.

Qualifications

• 8-10+ years of progressive experience in GTM strategy or commercial leadership roles.
• Proven experience managing cross-functional initiatives.
• Exceptional analytical capabilities with complex datasets.

Responsibilities

• Own the comprehensive GTM roadmap and strategy.
• Establish product positioning and value propositions.
• Synthesize insights from field engagement for product roadmaps.

Skills

Strategic Leadership

Analytical Excellence

Communication

Leadership Skills

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or advanced degree

Job description

About Ceribell

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point‑of‑care electroencephalography (“EEG”) platform specifically designed to address the unmet needs of patients in the acute care setting. It is being used in hundreds of community hospitals, large academic facilities, and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through rapid seizure detection technology.

Position Overview

We are seeking a visionary, strategic, and results‑driven Director for our Go‑To‑Market (GTM) team. This role is responsible for designing, overseeing, and scaling the overarching launch strategy for new features, product extensions, and additional indications to ensure successful commercial adoption and long‑term customer success. The director collaborates closely with executive leadership across Product, Marketing, Sales, and Customer Success to maximize market impact and drive revenue growth. This is a hybrid or remote position with some mandatory travel (1‑2 weeks per month).

What You'll Do

• Strategic Leadership: Own the comprehensive GTM roadmap and strategy aligned with corporate growth and revenue objectives; oversee market analysis to identify macroeconomic trends, competitive threats, and high‑value growth opportunities.
• Positioning & Messaging Authority: Establish the foundational framework for product positioning and value propositions that differentiate the portfolio and resonate across all customer segments and commercial channels.
• Cross‑Functional Alignment: Serve as the bridge between Product, Sales, Marketing, and Customer Success, ensuring a unified approach to market penetration and strategic decision‑making.
• Insights & Feedback Architecture: Synthesize deep insights from direct field engagement, key opinion leaders, and customer advisory boards to directly influence product roadmaps.
• Other responsibilities as assigned by your Manager/Supervisor.

What We're Looking For

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree highly preferred.
• Experience: 8‑10+ years of progressive experience in GTM strategy, product marketing, management consulting, or commercial leadership roles, preferably in healthcare or medical technology.
• Leadership Skills: Proven experience managing cross‑functional initiatives in a fast‑paced environment.
• Analytical Excellence: Exceptional analytical capabilities with a demonstrated ability to transform complex datasets into executive‑level strategic directives.
• Communication: Masterful verbal and written communication skills, with extensive experience presenting to executive leadership and external stakeholders.
• Commercial Background: Previous direct sales or close commercial enablement experience is highly preferred.

Compensation

$211,000—$241,000 USD. Final salary offer will be based on skills, education, work location and experience, and may differ from the posted range. Compensation may also include bonuses consistent with Ceribell’s corporate compensation plan.

Benefits

• Performance‑based incentive compensation (varies by role)
• Equity opportunities
• 100% Employer paid Health Benefits for Employees
• 50%‑70% Employer paid Health, Dental & Vision for dependents (plan dependent)
• 100% paid Life and Long‑Term Disability Insurance
• 401(k) with generous company match
• Employee Stock Purchase Plan (ESPP) with discount
• Monthly cell phone stipend
• Flexible paid time off
• 13 Paid Holidays + 3 Company Wellness Days
• Excellent parental leave policy
• Career advancement opportunities within a mission‑minded organization

Application Deadline

Ongoing

Equal Opportunity Employer

Ceribell is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other characteristic protected by law. Ceribell complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Ceribell is an E‑Verify employer. Applicants with a disability requiring accommodation can contact [e-mail].

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