Director, New Product Launch Strategy (Hybrid/Remote)

Ceribell, Inc; Sunnyvale (CA); Hybrid; USD 211,000 - 241,000; Full time

Benefits offered by this job

Performance-based incentive compensation

Equity opportunities

100% Employer paid Health Benefits

401(k) with a generous company match

Job summary

Ceribell, Inc is looking for a Director of New Product Launch Strategy based in Sunnyvale, CA. This pivotal role focuses on designing and executing the launch strategy for innovative medical technology products. The ideal candidate will have 8-10 years of experience in GTM strategy with strong leadership and analytical skills.

You will engage with cross-functional teams, ensuring alignment and maximizing impact across product, marketing, and sales. This position offers a hybrid work model, competitive compensation, and a variety of employee benefits including health insurance and stock options.

Qualifications

• 8–10+ years of experience in GTM strategy or commercial leadership roles.
• Proven experience managing cross-functional initiatives.
• Exceptional analytical skills to make strategic decisions.

Responsibilities

• Design and oversee the launch strategy for new features and products.
• Drive commercial adoption and long-term customer success.
• Collaborate with executive leadership to maximize market impact.

Skills

Strategic Leadership

Cross-Functional Leadership

Analytical Capabilities

Communication Skills

Education

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree

Job description

Director, New Product Launch Strategy (Hybrid/Remote)

Sunnyvale, CA

About Ceribell

Ceribell is a medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions. The Ceribell System is a novel, point‑of‑care electroencephalography (EEG) platform specifically designed to address the unmet needs of patients in the acute care setting, and is being used in hundreds of community hospitals, large academic facilities and major IDN's across the country. Our entire team is driven by a shared commitment to transforming the landscape of critical care through our rapid seizure detection technology, come join the movement!

Position Overview:

We are seeking a visionary, strategic, and results‑driven Director for our Go‑To‑Market (GTM) team. This role is responsible for designing, overseeing, and scaling the overarching launch strategy for new features, product extensions, and additional indications to ensure successful commercial adoption and long‑term customer success. The ideal candidate demonstrates exceptional leadership, strategic foresight, and analytical acumen, with a proven track record of driving large‑scale, cross‑functional initiatives. You will serve as a key organizational leader, collaborating closely with executive leadership across Product, Marketing, Sales, and Customer Success to maximize market impact and drive revenue growth.

This role is hybrid or remote with some travel required for customer engagement, industry events, and headquarters collaboration (1‑2 weeks per month).

What you’ll do:

• Strategic Leadership: Own the comprehensive GTM roadmap and strategy aligned with corporate growth and revenue objectives. Oversee market analysis to identify macroeconomic trends, competitive threats, and high‑value growth opportunities.
• Positioning & Messaging Authority: Establish the foundational framework for product positioning and value propositions that differentiate the portfolio and resonate across all customer segments and commercial channels.
• Cross‑Functional Alignment: Champion organizational alignment by serving as the bridge between Product, Sales, Marketing, and Customer Success, ensuring a unified approach to market penetration and strategic decision‑making.
• Insights & Feedback Architecture: Synthesize deep insights from direct field engagement, key opinion leaders, and customer advisory boards to directly influence product roadmaps and.
• Other responsibilities as assigned by your Manager/Supervisor

What We’re Looking For:

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree highly preferred.
• Experience: 8–10+ years of progressive experience in GTM strategy, product marketing, management consulting, or commercial leadership roles, with a strong preference for individuals from the healthcare or medical technology industry.
• Leadership Skills: Proven experience managing cross‑functional initiatives in a fast‑paced environment.
• Analytical Excellence: Exceptional analytical capabilities with a demonstrated ability to transform complex datasets into executive‑level strategic directives.
• Communication: Masterful verbal and written communication skills, with extensive experience presenting to executive leadership and external stakeholders.
• Commercial Background: Previous direct sales or close commercial enablement experience is highly preferred.

Compensation Range

$211,000 – $241,000 USD

A candidate’s final salary offer will be based on their skills, education, work location and experience, and thus it may differ from the posted range. Compensation may also include bonuses consistent with Ceribell’s corporate compensation plan. Note, the above description is not all‑encompassing and Ceribell reserves the right to change or modify job duties and assignments at any time.

In addition to your base compensation, Ceribell offers eligible employees the following:

• Performance‑based incentive compensation (varies by role)
• Equity opportunities
• 100% Employer paid Health Benefits for Employees
• 100% paid Life and Long‑Term Disability Insurance
• 401(k) with a generous company match
• Employee Stock Purchase Plan (ESPP) with a discount
• Monthly cell phone stipend
• Flexible paid time off
• 13 Paid Holidays + 3 Company Wellness Days
• Excellent parental leave policy
• Fantastic culture with tremendous career advancement opportunities
• Joining a mission‑minded organization!

Application Deadline: Ongoing

Equal Opportunity Employer: Ceribell is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other characteristic protected by law. Ceribell complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Ceribell is an E‑Verify employer.

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